Freedom251 › CRM for Higher Education Software
Meritto Education CRM
What Meritto Education CRM is
Meritto Education CRM is a web-based system for managing student acquisition and enrollment, from enquiry capture through admissions and conversion tracking. It centralizes leads from websites, ads, walk-ins, referrals, WhatsApp, and bulk uploads, with verification, deduplication, and source tracking. Campaign reporting connects sources with student movement across enquiry, application, payment, and enrollment. Communication journeys can use email, SMS, WhatsApp, and AI voice workflows. Mio AI uses student-journey context to engage students, prioritize opportunities, guide counselors, and surface next actions. The product lists more than 70 education-focused dashboards and reports for campaigns, counselors, pipelines, drop-offs, conversion, and velocity. Integrations include webhooks, Zapier, API, Stripe, ERP connections, and lead-ad connectors. Security features include SSO, MFA, role controls, encryption, audit logs, and backups. Plans start at $8,000 a year.
Who it suits
It is designed for higher education, EdTech, coaching and test prep, K-12, preschools, study-abroad consultants, and channel partners. Organizations needing admissions workflows, marketing automation, reporting, and mobile access may find the scope suitable.
What it does well
- Centralizes leads from many sources
- 70+ education dashboards and reports
- Supports email, SMS, WhatsApp, AI voice
- Lists extensive integration options
- Mobile app for enrollment work
What to know first
- No free plan
- Starts at $8,000 a year
- Starter plan allows up to 15 users
- SMS is an add-on
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Growth Plan | $15000 /Yearly · Up to 25 users · Up to 200,000 emails · Unlimited contacts · SMS available add-on | $15,000 a year |
| Pro Plan | $30000 /Yearly · Up to 50 users · Up to 500,000 emails · Unlimited contacts · SMS available add-on | $30,000 a year |
| Starter Plan | $8000 /Yearly · Up to 15 users · Up to 50,000 emails · Unlimited contacts · SMS available add-on | $8,000 a year |
As meritto.com lists them, read 4 Oct 2026. The maker's own page has the final word.
Verdict
Meritto covers the education funnel with lead management, automated engagement, analytics, integrations, and security controls. Its annual pricing and user limits make package selection important for each organization.
Facts from Meritto Education CRM's own pages
- AI
- Mio AI uses student journey context to engage students, prioritize opportunities, guide counselors and surface next-best actions. · meritto.com, 4 Oct 2026
- Campaign attribution
- Campaign reporting connects sources and campaigns to student movement across enquiry, application, payment and enrollment. · meritto.com, 4 Oct 2026
- Compliance
- Meritto states that it is certified with ISO/IEC 27001 and SOC 2, and follows GDPR practices and practices aligned with India’s DPDP Act. · meritto.com, 4 Oct 2026
- Engagement automation
- The platform supports communication and automated journeys across email, SMS, WhatsApp and AI voice workflows. · meritto.com, 4 Oct 2026
- Founded
- 2017 · meritto.com, 28 Sept 2026
- Headquarters
- Gurugram, Haryana, India · meritto.com, 28 Sept 2026
- Integrations
- The pricing page lists batch import and export, webhooks, Zapier, API, Stripe payment connection, ERP connection, Facebook and Google Lead Ad connectors, and conversion tag integration. · meritto.com, 4 Oct 2026
- Intended users
- The product page describes configurations for higher education, EdTech, coaching and test prep, K-12 schools, preschools, study abroad consultants, and channel partners. · meritto.com, 4 Oct 2026
- Lead management
- The CRM centralizes leads from sources including websites, ads, walk-ins, referrals, WhatsApp and bulk uploads, with verification, deduplication and source tracking. · meritto.com, 4 Oct 2026
- Mobile access
- Meritto describes a mobile app for managing enrollments, calls, email, SMS, WhatsApp, campaign dashboards, field activities and reports on the go. · meritto.com, 4 Oct 2026
- Product scope
- Education CRM manages the student acquisition and enrollment funnel, including enquiry capture, lead distribution, counselling, follow-ups, admissions and conversion tracking. · meritto.com, 4 Oct 2026
- Reporting
- The product page lists 70+ education-ready dashboards and reports, including campaign, counselor, pipeline, drop-off, conversion and velocity reporting. · meritto.com, 4 Oct 2026
- Security
- Meritto’s security page describes SSO, MFA, role-based access, IP restrictions, audit logs, encryption, masking, data isolation, and AWS-hosted infrastructure with backups and disaster recovery. · meritto.com, 4 Oct 2026
- Support
- The pricing page includes live ticket support, implementation support, post-implementation user training, and help center and user community access with every package. · meritto.com, 4 Oct 2026
Where Meritto Education CRM stands on Freedom251
- CRM for Higher Education Software#12 of 17
- Student Recruitment Software#24 of 30
- Education CRM Software#35 of 42