Mergo

What Mergo is

Mergo is a Gmail and Google Sheets mail merge add-on for personalized email campaigns. It combines recipient details such as first names and company names with message content, and can create personalized attachments. Campaign features include recipient segmentation, previews, CC/BCC, Gmail aliases, and unsubscribe links. Mergo tracks opens, clicks, replies, bounces, and unsubscribes, and supports scheduled sends, automated follow-ups, and personalized emails triggered by Google Forms submissions. It works with Gmail and Google Sheets, with features also using Google Docs, Drive, Contacts, and Forms. Listed data sources include Excel, and the available outputs include emails, Gmail drafts, and personalized attachments. Mergo says email content and campaign sheet data stay in the user's Google account, though limited service data may be held in Firebase on Google infrastructure. Its free plan makes the first campaign free, then permits up to 30 emails per campaign; the service says campaigns can send up to 2,000 emails per day. Support is by email, with free-period help on a best-effort basis. Users can request deletion of Firebase database data, which the privacy policy says is processed within 30 days.

Who it suits

Mergo suits people who manage recipients in spreadsheets and want to send personalized email campaigns through Gmail. It also supports follow-ups and messages triggered by Google Forms submissions.

Limits

The free plan makes the first campaign free, then allows up to 30 emails per campaign. Mergo says campaigns can send up to 2,000 emails per day.

Getting started

1. Visit https://www.mergo.app/.
2. Use Mergo on the web with Gmail and Google Sheets.
3. Prepare campaign data from a supported source such as Google Sheets, Contacts, Drive, Docs, Forms, or Excel.
4. Start with the first campaign free; subsequent free-plan campaigns allow up to 30 emails each.
5. Set recipient fields, attachments, tracking, scheduling, or follow-ups as needed.

Verdict

Mergo brings mail merge, campaign tracking, and automation to a Google-centered workflow. The free plan covers an initial campaign, then caps campaigns at 30 emails.