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Mavely

What Mavely is
Mavely is a creator marketing platform for brands, with listed capabilities for finding creators, managing campaigns, reviewing performance, and making creator payments. Creator discovery gives brands a way to identify creators for their marketing work, while campaign management covers coordination after discovery. Performance analytics lets brands review campaign results, and creator payments handles a further part of that work within the platform. Mavely is available on the web, iOS, and Android. Its supported social channels are categorized as “other”; individual channels are not named in the listed details. The company was founded in 2018 and is headquartered in Chicago, Illinois, United States. Mavely uses a freemium model and offers a free plan. These details make it possible to assess its broad feature set and supported platforms, while channel-specific fit depends on the social networks a brand needs. For teams seeking creator marketing software, Mavely brings discovery, campaign management, analytics, and payments together across browser and mobile access.
Who it suits
Mavely suits brands looking for a platform that combines creator discovery, campaign management, performance analytics, and creator payments. It may fit teams that want web, iOS, or Android access and a free plan to start.
What it does well
- Includes creator discovery for brands.
- Campaign management is available.
- Performance analytics are included.
- Creator payments are supported.
- Available on web, iOS, and Android.
- A free plan is available.
What to know first
- Supported social channels are categorized only as “other.”
- The listed details do not give a paid plan price.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Affiliate program | No upfront fees to join | Free |
| Creator platform access | No upfront joining fee · SmartLinks · commission and bonus earnings · web and mobile access | Free |
As joinmavely.com lists them, read 9 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Mavely brands website.
- Choose the free plan to get started.
- Access Mavely on the web, iOS, or Android.
Mavely is a creator-commerce platform that connects shoppable links, brand campaigns, analytics, and creator payouts. It suits brands that want one place to find creators and manage performance, as well as creators who want multiple commission and campaign-income options without a follower threshold. Its free entry point is attractive, but the platform is a weaker fit when you need clearly defined channel coverage or a conventional paid-plan ladder.
Overview
Mavely helps creators share SmartLinks to participating brands’ products and earn when those links drive sales. SmartLinks send shoppers to a buying destination while giving creators real-time views of clicks, sales, top products, and earnings; brands get attributable data on clicks, conversions, and related performance. The service has operated since 2018 and Mavely, LLC is identified as a Later company.
Creators can combine affiliate commissions with paid campaign fees, referral commissions, and monthly bonuses. The bonus program can add up to 25% on top of earnings, with up to $200,000 paid in bonuses each month. Payouts are biweekly and paid 45 days after a purchase, so earnings are not immediate even when a sale is tracked.
Key features
SmartLinks and analytics
Links can be created from the web app, mobile app, or Chrome and Safari extensions. That gives creators several publishing workflows, while real-time click, sales, product, and earnings views make it practical to identify which content and products convert.
Creator and brand programs
Brands get creator discovery, campaign management, performance analytics, and creator payments in the same service. Mavely also sells paid optimization packages and full-service creator-casted campaigns covering social shopping and content creation. Creators receive dedicated account managers, creator programs, monthly webinars, self-paced courses, and regional meetups.
Joining and privacy
Joining requires account signup and verification, with no fee or application and no minimum follower count. Payment data is handled by third-party payment providers; Later says it does not normally collect or store financial account details, does not sell personal information, and is not a data broker.
Pricing
| Plan | Price | What it means |
|---|---|---|
| Affiliate program | free | No upfront fees to join |
Mavely uses a freemium model with a free plan and no free trial. The free affiliate program removes the cost barrier for creators and lets brands evaluate a core creator-commerce workflow without an upfront subscription. The published plan does not set out seat limits, quotas, renewal terms, or paid-plan prices. Brands needing paid optimization or full-service campaigns should expect custom commercial arrangements rather than a documented self-serve tier structure.
Platforms
Mavely is offered on Android, iOS, the web, and browser extensions. Chrome and Safari extensions support link creation alongside the web and mobile apps, making it suitable for creators who work across desktop and phone.
Who it's for
Mavely is best for brands building creator programs that need discovery, campaign administration, performance measurement, and payment handling together. It is also a strong starting point for creators who lack a large audience, want several earning routes, or need link and earnings tracking across devices. Brands that require a specific social network should confirm channel compatibility before committing, because the service’s channel listing is broad rather than network-specific.
Pros and cons
Pros
- Free entry: The affiliate program costs 0.00 USD with no upfront fee to join.
- Multiple earning routes: Affiliate, paid campaign, referral, and bonus income reduce reliance on one commission stream.
- Actionable tracking: Real-time clicks, sales, top products, and earnings help creators connect content with outcomes.
- Low barrier to join: Signup needs verification but no application or minimum follower count.
- Operational support: Account managers, education, webinars, and meetups add structured help beyond the software.
Cons
- Delayed cash flow: Payouts arrive 45 days after purchase, even though they are issued biweekly.
- Limited price transparency: Paid services, seats, quotas, and renewal terms are not presented as self-serve plan details.
- Channel ambiguity: Brands needing confirmation for a particular social network may have to look elsewhere.
Alternatives
Bambuser is a better fit for teams wanting a documented free tier with 250 monthly views, two users, one domain or market, and 10 GB of storage, plus a free trial.
Benable suits creators who want a completely free service and to keep the full affiliate commission.
iimpro is appropriate when free installation and no monthly subscription matter, provided a 6% commission on order subtotals is acceptable.
Pinterest Shopping is the choice for putting products on Pinterest for free, with paid campaigns and promotion limits tied to catalog-created Product Pins.
TalkShopLive fits sellers prepared to pay usage charges: $0.30 per item sold plus 10.25% of order value on its Shopify Basic plan.
TikTok Shop offers no setup fee but charges a 6% commission on each sale.
Taggbox is a lower-cost option for social feeds, with a free tier covering one feed, 500 views per month, 10+ platforms, and 500 posts.
Vimmi is an alternative with a free package and no credit card required.
For broader comparisons, see Social Commerce Software and Influencer Marketing Platforms.
Verdict
Choose Mavely if your brand wants creator discovery, campaign management, performance analytics, and payments in one platform with a free plan. It is especially compelling for creator programs that value no-follower onboarding, multiple earning methods, and trackable SmartLinks. Look elsewhere if delayed payouts, unclear paid-plan terms, or the need to verify a specific social channel outweigh the convenience of an integrated free starting point.
Verdict
Choose Mavely if your brand wants creator discovery, campaign management, performance analytics, and payments in one platform with a free plan. Its listed social channel support is broad rather than naming specific networks, so brands needing confirmation for particular channels should look elsewhere.
Questions
Does Mavely have a free plan?
Yes. Mavely uses a freemium pricing model and offers a free plan.
Which platforms can I use?
Mavely is available on web, iOS, and Android.
What creator marketing features does it offer?
Its listed capabilities include creator discovery, campaign management, performance analytics, and creator payments.
Which social channels does it support?
Its supported social channels are categorized as “other.”
Where is Mavely based?
Mavely is headquartered in Chicago, Illinois, United States.
When was Mavely founded?
Mavely was founded in 2018.
Facts from Mavely's own pages
- Acquisition and rebrand
- LinkedIn says Mavely rebranded to Later on September 1, 2026, retaining the same app, links, accounts and payouts. · linkedin.com, 15 Oct 2026
- Analytics
- The analytics view breaks payouts into pay periods, commissions, bonuses, order adjustments and progress toward bonus tiers. · joinmavely.com, 15 Oct 2026
- Audience requirement
- Mavely says there is no minimum follower count to join. · joinmavely.com, 9 Oct 2026
- Bonuses
- The monthly bonus program can add up to 25% on top of earnings, with up to $200,000 in bonus payouts each month. · joinmavely.com, 9 Oct 2026
- Brand marketplace
- The platform offers products from thousands of brands across categories such as fashion, beauty, home, technology and wellness. · joinmavely.com, 15 Oct 2026
- Brand performance
- Mavely says its SmartLinks track attributable data on clicks, conversions, and more. · joinmavely.com, 9 Oct 2026
- Brand services
- Mavely offers paid optimization packages, full-service creator campaigns, social shopping and content creation for brands. · joinmavely.com, 15 Oct 2026
- Browser extension
- The Mavely Link Creator extension creates SmartLinks while users browse partner retailers and allows customization of link images, titles and descriptions. · chromewebstore.google.com, 15 Oct 2026
- Commission transparency
- Mavely says the commission rate displayed to creators is the rate they receive, without an additional platform cut, and that boosts and bonuses can raise earnings. · joinmavely.com, 15 Oct 2026
- Company history
- LinkedIn lists the company as founded in 2018 and headquartered in Chicago, Illinois. · linkedin.com, 15 Oct 2026
- Company size
- LinkedIn lists Mavely/Later for Creators as a privately held software company with 51–200 employees. · linkedin.com, 15 Oct 2026
- Creator support
- Mavely offers dedicated account managers, creator programs, monthly webinars, self-paced courses, and regional meetups. · joinmavely.com, 9 Oct 2026
- Deep linking
- Mavely partnered with Button to send shoppers directly into retailer apps while preserving attribution; the page claims up to three-times higher conversions. · joinmavely.com, 15 Oct 2026
- Extension privacy claim
- The Chrome listing says the developer claims the extension does not collect or use user data and does not sell data to third parties. · chromewebstore.google.com, 15 Oct 2026
- Founded
- 2018 · joinmavely.com, 28 Sept 2026
- FTC compliance
- Mavely requires creators to disclose commission relationships on every shared link and follow FTC endorsement rules. · joinmavely.com, 15 Oct 2026
- Funding
- Forbes reported a $1 million 2019 funding round from PivotNorth Capital. · forbes.com, 15 Oct 2026
- Getting started
- Mavely says joining requires signing up and verifying an account, with no fee or application. · joinmavely.com, 9 Oct 2026
- Headquarters
- Chicago, Illinois, United States · joinmavely.com, 28 Sept 2026
- Joining cost
- Mavely states that brands can join its affiliate program without upfront fees. · joinmavely.com, 15 Oct 2026
- Limit: account suspensions
- Chrome-Stats summarizes complaints about unexplained suspensions, withheld payments, frequent logouts and slow loading. · chrome-stats.com, 15 Oct 2026
- Limit: app performance
- A Google Play reviewer reported that pages took up to five minutes to load, making frequent link creation impractical. · play.google.com, 15 Oct 2026
- Limit: geographic access
- A Google Play reviewer complained that accounts were being deleted or restricted because the creator was outside the United States. · play.google.com, 15 Oct 2026
- Limit: signup reliability
- A Google Play reviewer said repeated signup attempts returned an error and never completed. · play.google.com, 15 Oct 2026
Where Mavely stands on Freedom251
- Social Commerce Software#4 of 26
- Influencer Marketing Platforms#49 of 187
