Freedom251 › Social Commerce Software
Pinterest Shopping
What Pinterest Shopping is
Pinterest Shopping gives merchants a way to publish product listings on Pinterest through Product Pins. Pins can show details such as price and availability and send shoppers to the retailer’s website. Merchants can upload catalogs to create Pins at scale, group products, and run shopping ads. Product Pins may also reach people organically, and merchants can add them to a public profile board. Any business account can tag products and create Product Pins, but ads and enhanced distribution require merchant review. Checkout takes place on the merchant’s own app or website, not on Pinterest. Product uploads are supported through integrations including Shopify, WooCommerce, Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, and VTEX. Catalog sources can be TSV, CSV, XML in RSS 2.0 or ATOM 1.0, or Google Sheets, with up to 20 million products per retail catalog. A retail catalog requires a business account, claimed website, Pinterest tag, and a site that meets merchant guidelines. Listings are free; campaigns are paid.
Who it suits
It suits merchants who want to showcase products on Pinterest and direct shoppers to their own app or website. Catalog setup requires a business account, claimed website, Pinterest tag, and a site meeting merchant guidelines.
What it does well
- Free product listings
- Product Pins can circulate organically
- Catalogs support up to 20 million products
- Multiple catalog formats and integrations
What to know first
- Checkout takes place off Pinterest
- Shopping ads require merchant review
- Catalogs require a claimed website and Pinterest tag
Limits
Product listings are free, but shopping campaigns are paid. Only catalog-created Product Pins can be promoted as shopping ads, and ads or enhanced distribution require merchant review.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pinterest Shopping | Free to put products on Pinterest; campaigns are paid · Product listings are free · Only catalog-created product Pins can be promoted as shopping ads | Free |
| Pinterest products and organic Product Pins | Free to add products; campaigns are paid separately · Business account · merchant review required for ads and enhanced distribution · no sales commission | Free |
As business.pinterest.com lists them, read 4 Oct 2026. The maker's own page has the final word.
Getting started
- Create a Pinterest business account.
- Claim your website and add the Pinterest tag.
- Check that your website meets merchant guidelines.
- Upload products through a listed integration or supported catalog data format.
- Create Product Pins; seek merchant review for ads or enhanced distribution.
Verdict
Pinterest Shopping offers free product listings and catalog tools for merchants seeking product discovery on Pinterest. It does not handle checkout, and shopping ads require review.
Questions
Is Pinterest Shopping free?
Product listings are free. Shopping campaigns are paid.
Does Pinterest handle checkout?
No. Pinterest directs shoppers to the merchant’s own app or website to check out.
Which platforms are listed?
Android, iOS, web, and API.
Which commerce integrations are available for product uploads?
Pinterest lists Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX, and WooCommerce.
What is required to add a retail catalog?
A Pinterest business account, a claimed website, the Pinterest tag, and a website that meets merchant guidelines.
Can every business account run shopping ads?
A business account can tag products and create Product Pins. Ads and enhanced distribution require merchant review.
Facts from Pinterest Shopping's own pages
- Ads eligibility
- Anyone with a business account can tag products and create product Pins, while ads and enhanced distribution require merchant review. · business.pinterest.com, 4 Oct 2026
- API authentication
- The developer flow uses OAuth 2 with redirect URI registration, authorization-code exchange and refreshable access tokens. · developers.pinterest.com, 14 Oct 2026
- API onboarding
- Developers need a business account, verified email, accepted Developer Terms and an approved app request to obtain app credentials. · developers.pinterest.com, 14 Oct 2026
- Catalog integrations
- Officially listed commerce integrations include Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX and WooCommerce. · help.pinterest.com, 14 Oct 2026
- Catalog limit
- Pinterest can process up to 20 million products per retail catalog. · help.pinterest.com, 4 Oct 2026
- Catalogs
- Merchants can upload a product catalog to create product Pins at scale, organize products into groups, and run shopping ads. · help.pinterest.com, 4 Oct 2026
- Catalog upload
- Merchants can upload a complete product catalog, including by connecting Shopify. · business.pinterest.com, 14 Oct 2026
- Checkout
- Pinterest generally sends shoppers to the merchant website or app through direct links and mobile deep links instead of processing native checkout. · business.pinterest.com, 14 Oct 2026
- Company headquarters
- Pinterest is headquartered at 651 Brannan Street in San Francisco, California. · linkedin.com, 14 Oct 2026
- Company legal name
- Pinterest, Inc. is identified as the US joint data controller with Pinterest Europe Ltd. for certain European privacy processing. · policy.pinterest.com, 14 Oct 2026
- Developer documentation
- The developer site provides documentation, API reference pages, quickstart code, access-tier guidance and rate-limit material. · developers.pinterest.com, 14 Oct 2026
- Developer terms
- Use of Pinterest developer materials is governed by separate Developer and API Terms and developer guidelines. · developers.pinterest.com, 14 Oct 2026
- Feed formats
- Catalog data sources can use TSV, CSV, XML (RSS 2.0 or ATOM 1.0), or Google Sheets. · help.pinterest.com, 4 Oct 2026
- Feed managers
- Listed feed-management partners include Adsmurai, Channable, ChannelAdvisor, DataFeedWatch, Feedonomics, GoDataFeed, Intelligent Reach, Lengow, Productsup and VersaFeed. · help.pinterest.com, 14 Oct 2026
- Founded
- 2010 · business.pinterest.com, 28 Sept 2026
- Google Play data safety
- The Android listing says the app may collect location and personal information, encrypts data in transit and supports deletion requests. · play.google.com, 14 Oct 2026
- Headquarters
- San Francisco, California, United States · business.pinterest.com, 28 Sept 2026
- Integration restriction
- Pinterest's WooCommerce help article says an account can use only one commerce integration at a time, so an existing Shopify plugin must be removed first. · help.pinterest.com, 14 Oct 2026
- Integrations
- Pinterest lists Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX, and WooCommerce as third-party integrations for uploading products. · help.pinterest.com, 4 Oct 2026
- Limit: ads and content quality
- G2 review summaries cite excessive advertising, repetitive content, broken links, scams and misinformation as recurring problems. · g2.com, 14 Oct 2026
- Limit: advertising and broken links
- Capterra reviews repeatedly mention intrusive ads, broken links, repetitive content, spam and difficulty converting users into serious buyers. · capterra.com, 14 Oct 2026
- Limit: overwhelming navigation
- GetApp reviewers report irrelevant or overwhelming search results, frequent ads, repetitive content, cluttered navigation and limited direct interaction. · getapp.com, 14 Oct 2026
- Limit: scams and AI advertising
- Trustpilot's review summary reports complaints about misleading ads, AI content, poor-quality products, unreliable merchants, pop-ups and autoplay interruptions. · trustpilot.com, 14 Oct 2026
- Local inventory ads
- Local Inventory Ads can show nearby product availability and support website, app and store visits. · business.pinterest.com, 14 Oct 2026
Where Pinterest Shopping stands on Freedom251
- Social Commerce Software#5 of 26