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Facebook Shops
What Facebook Shops is
Facebook Shops lets eligible businesses set up one online store that people can find on Facebook and Instagram. Within the Facebook app, shoppers can discover businesses and browse products. Sellers can select layouts for individual products or groups, and preview collections as they design them. Meta says Shops may be created automatically for new sellers. Commerce Manager includes insights for measuring results, while customers can message a business from its Shop through Messenger, WhatsApp, or Instagram Direct. Businesses can feature products from their Shop in Facebook Live Shopping videos and sell directly from the video. Instagram checkout requires Shops and use of Facebook Commerce Manager, Shopify, or BigCommerce. Checkout availability differs by market; when Meta made its announcement, checkout was being expanded to eligible sellers in the United States. Shops is free and available on Android, iOS, and the web. Meta says its advertising business model allows its services to be free.
Who it suits
Facebook Shops is intended for eligible businesses, from individual entrepreneurs to large brands, that want a store discoverable on Facebook and Instagram. It can suit sellers who want to message customers or feature products in live video.
What it does well
- One store is accessible on Facebook and Instagram.
- Layouts highlight individual products or product groups.
- Collections can be previewed during design.
- Commerce Manager includes performance insights.
- Customers can contact businesses through three messaging services.
What to know first
- Checkout availability varies by market.
- Instagram checkout requires Shops and a listed commerce platform.
- Checkout was described as expanding to eligible US sellers.
Limits
Shops are available to eligible businesses, and checkout availability varies by market. Instagram checkout requires Shops and use of Facebook Commerce Manager, Shopify or BigCommerce.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Facebook Shops | Available to eligible businesses · Checkout availability varies by market | On request |
As facebook.com lists them, read 1 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Facebook Shops business page.
- Check eligibility for a Shop.
- Use the Facebook Business Help Center’s selling guidance to set up a shop.
- Choose layouts for products or product groups and preview collections.
- Use Commerce Manager insights to measure results.
Verdict
Facebook Shops brings product discovery, messaging, and live video selling into Facebook and Instagram. Sellers should check checkout availability for their market and setup needs.
Questions
Is Facebook Shops free?
Yes. Facebook Shops is listed as free with a free plan. Meta says its advertising business model allows its services to be free.
Which platforms support Facebook Shops?
The listed platforms are Android, iOS and web.
Who can use Facebook Shops?
Meta describes Shops as available to eligible businesses, from entrepreneurs to the largest brands.
Where can customers find a Shop?
A business can have one online store accessible on Facebook and Instagram. People can discover businesses and shop in the Facebook app.
What is required for Instagram checkout?
Instagram checkout requires Shops and use of Facebook Commerce Manager, Shopify or BigCommerce. Checkout availability varies by market.
Can customers contact a business through Shops?
Yes. Customers can message businesses through Messenger, WhatsApp or Instagram Direct.
Facts from Facebook Shops's own pages
- Analytics
- Shops includes insights for measuring results in Commerce Manager. · about.fb.com, 1 Oct 2026
- Audience
- Meta describes Shops as available to eligible businesses, from entrepreneurs to the largest brands. · about.fb.com, 1 Oct 2026
- Business model
- Meta says its advertising business model allows its services to be free. · meta.com, 1 Oct 2026
- Checkout integrations
- Instagram checkout requires Shops and use of Facebook Commerce Manager, Shopify or BigCommerce. · about.fb.com, 1 Oct 2026
- Checkout limit
- At the time of Meta's announcement, checkout was being expanded to eligible sellers in the United States. · about.fb.com, 1 Oct 2026
- Collection preview
- Businesses can preview collections in real time while designing them. · about.fb.com, 1 Oct 2026
- Discovery
- Facebook Shop is a place in the Facebook app where people can discover businesses and shop for products. · about.fb.com, 1 Oct 2026
- Founded
- 2004 · facebook.com, 28 Sept 2026
- Headquarters
- Menlo Park, California, United States · facebook.com, 28 Sept 2026
- Live shopping
- Facebook Live Shopping lets businesses feature products from their Shop and sell directly from video. · about.fb.com, 1 Oct 2026
- Messaging
- Customers can message businesses through Messenger, WhatsApp or Instagram Direct from Shops. · about.fb.com, 1 Oct 2026
- Notable fee policy
- Meta announced that selling fees for businesses were waived through the end of 2020. · about.fb.com, 1 Oct 2026
- Security principle
- Meta states that it has a responsibility to keep people safe and protect privacy. · meta.com, 1 Oct 2026
- Seller onboarding
- Meta says Shops can automatically be created for new sellers. · about.fb.com, 1 Oct 2026
- Store design
- Shops provides design layouts for featuring single products or groups of products. · about.fb.com, 1 Oct 2026
- Support
- Facebook's selling guidance directs sellers to the Facebook Business Help Center for setting up a shop. · facebook.com, 1 Oct 2026
- What it does
- Facebook Shops lets businesses set up a single online store accessible on Facebook and Instagram. · about.fb.com, 1 Oct 2026
Where Facebook Shops stands on Freedom251
- Social Commerce Software#3 of 26