Facebook Shops
Facebook Shops lets eligible businesses set up one online store that people can find on Facebook and Instagram. Within the Facebook app, shoppers can discover businesses and browse products. Sellers can select layouts for individual products or groups, and preview collections as they design them. Meta says Shops may be created automatically for new sellers. Commerce Manager includes insights for measuring results, while customers can message a business from its Shop through Messenger, WhatsApp, or Instagram Direct. Businesses can feature products from their Shop in Facebook Live Shopping videos and sell directly from the video. Instagram checkout requires Shops and use of Facebook Commerce Manager, Shopify, or BigCommerce. Checkout availability differs by market; when Meta made its announcement, checkout was being expanded to eligible sellers in the United States. Shops is free and available on Android, iOS, and the web. Meta says its advertising business model allows its services to be free.
Who it is for
Facebook Shops is intended for eligible businesses, from individual entrepreneurs to large brands, that want a store discoverable on Facebook and Instagram. It can suit sellers who want to message customers or feature products in live video.
What is good
- One store is accessible on Facebook and Instagram.
- Layouts highlight individual products or product groups.
- Collections can be previewed during design.
- Commerce Manager includes performance insights.
- Customers can contact businesses through three messaging services.
What to know first
- Checkout availability varies by market.
- Instagram checkout requires Shops and a listed commerce platform.
- Checkout was described as expanding to eligible US sellers.
Verdict
Facebook Shops brings product discovery, messaging, and live video selling into Facebook and Instagram. Sellers should check checkout availability for their market and setup needs.
Facebook Shops plans and pricing
All plansCompared on social commerce software
- Free plan
- Yes
- Livestream shopping
- Yes
- Shoppable content
- Yes
- Native social checkout
- Yes
- Product catalog sync
- Yes
