Freedom251 › Restaurant Reservation Software
Matably
What Matably is
Matably brings restaurant reservations, table planning, guest records, and WhatsApp communication together in a web-based tool. Bookings from a restaurant website, Google, phone calls, and walk-ins can be handled in one calendar with confirmations and a waitlist. Its digital floor plan lets staff arrange tables by drag and drop and see table status in real time. Guest profiles can store visit history, spending, preferences, allergies, team notes, and VIP or regular tags. The system sends confirmations and reminders through the restaurant’s own WhatsApp Business number and supports two-way replies. Restaurants can also run WhatsApp or email campaigns for guest segments, including birthday and win-back offers. It works in a modern browser on a tablet, computer, or smartphone, without installation or proprietary hardware. Plans start at €69 a month. The maker says Meta conversation fees may apply.
Who it suits
Matably suits restaurants that want reservations, table status, guest profiles, and customer messaging in one browser-based system. Its plans include options for a single restaurant as well as unlimited sites and users.
What it does well
- Bookings from web, Google, phone, and walk-ins
- Real-time table status in floor plan
- WhatsApp replies are two-way
- Guest segments can receive email or WhatsApp campaigns
- Trial includes every feature and requires no credit card
What to know first
- Meta conversation fees may apply
- Starter plan is limited to 50 tables and 500 guest profiles
- Starter plan includes one user
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pro | 149 €/mo; 124 € billed yearly · Unlimited guest CRM and floor plan · up to 5 users · priority chat and email support | €149 a month |
| Maison | 299 €/mo; 248 € billed yearly · Unlimited sites and users · custom integrations · dedicated account manager · SLA and priority onboarding | €299 a month |
| Starter | 69 €/mo; 57 € billed yearly · 50-table floor plan · 500 guest profiles · 1 user · email support | €69 a month |
As matably.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Verdict
Matably combines booking management, table planning, guest CRM, and messaging, with plan limits that vary by tier. Restaurants should account for possible Meta conversation fees and check which plan’s table, profile, and user allowances fit their needs.
Facts from Matably's own pages
- Data portability
- Customers can export their data at any time, and the maker says it deletes data from its servers within 30 days after cancellation. · matably.com, 8 Oct 2026
- Fees
- The maker says included reservations and WhatsApp notifications have no additional charges from Matably, though Meta conversation fees may apply. · matably.com, 8 Oct 2026
- Floor plan
- The digital floor plan supports drag-and-drop tables and real-time table status. · matably.com, 8 Oct 2026
- Guest CRM
- Guest profiles can include visit history, spend, food preferences, allergies, team notes, and VIP or regular tags. · matably.com, 8 Oct 2026
- Headquarters
- Dubai, United Arab Emirates · matably.com, 28 Sept 2026
- Integrations
- The site identifies the official Meta WhatsApp Business integration and says reservations can come through Google; Maison includes custom integrations. · matably.com, 8 Oct 2026
- Maker and location
- Matably is a product of 01neo, a software studio based in Dubai, United Arab Emirates, serving restaurants primarily across Europe. · matably.com, 8 Oct 2026
- Marketing
- Restaurants can target guest segments with campaigns over WhatsApp or email, including win-back and birthday offers. · matably.com, 8 Oct 2026
- Messaging
- Matably sends WhatsApp confirmations and reminders from the restaurant’s own WhatsApp Business number, with two-way replies. · matably.com, 8 Oct 2026
- Product
- Matably combines restaurant reservations, floor plans, guest CRM, and WhatsApp in one tool. · matably.com, 8 Oct 2026
- Reservations
- Reservations from web, Google, phone, and walk-ins can be managed in one calendar with automatic confirmations and a waitlist. · matably.com, 8 Oct 2026
- Security
- The maker says data is encrypted in transit and at rest, hosted on European servers in compliance with GDPR, and not sold. · matably.com, 8 Oct 2026
- Support and migration
- The maker says its team can onboard customers and import existing contacts and reservation history within a few hours. · matably.com, 8 Oct 2026
- Supported use
- Matably runs in a modern browser on a tablet, computer, or smartphone without installation or proprietary hardware. · matably.com, 8 Oct 2026
- Trial
- The free trial includes every feature and requires no credit card; the trial length is not stated on the opened page. · matably.com, 8 Oct 2026
Where Matably stands on Freedom251
- Restaurant Reservation Software#21 of 33