Freedom251 › Email Marketing Software
MailPoet
What MailPoet is
MailPoet is a WordPress email marketing plugin for creating, sending, managing, and growing campaigns from the WordPress dashboard. Users can build newsletters with responsive templates, schedule them, or send them immediately. Automation supports welcome emails and new blog post notifications, while signup forms can appear as popups, slide-ins, fixed bars, shortcodes, or exit intent placements. WooCommerce features include abandoned-cart messages, first-purchase emails, product and category follow-ups, and transactional email customization. Paid plans provide multi-condition subscriber segmentation, including WooCommerce criteria such as country, order count, and spending. The free plan allows up to 500 subscribers and 5,000 emails per month. MailPoet's Sending Service supports speeds up to 50,000 emails per hour, bounce and complaint handling, and SPF and DKIM authentication. Free users receive knowledge-base access; paid license holders get email support.
Who it suits
MailPoet suits WordPress sites, from small newsletter senders to larger companies and WooCommerce stores. It is useful when campaigns, forms, automation, and store messages need one dashboard.
What it does well
- Works inside the WordPress dashboard
- Free allowance covers 500 subscribers
- Supports automated welcome and blog emails
- WooCommerce campaign features
- Paid plans add audience segmentation
What to know first
- Free plan limits monthly sends to 5,000 emails
- Paid subscriber limits vary by plan
- Google Analytics integration is paid
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | 500 subscribers · 5,000 emails per month · MailPoet branding · core features | Free |
| Agency | Monthly or annual; price depends on subscriber count. · Up to 50 websites · Subscriber limit per instance · MailPoet Sending Service | On request |
| Business | Monthly or annual; price depends on subscriber count. · 500–200,000 subscribers · Premium features · MailPoet Sending Service | On request |
| Creator | Monthly or annual; price depends on subscriber count. · 500–200,000 subscribers · Premium features · Host or third-party sending service | On request |
As mailpoet.com lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
MailPoet combines newsletter creation, signup forms, automation, and WooCommerce messaging in a WordPress plugin. The free allowance is defined, while larger lists and advanced segmentation depend on paid plans.
Facts from MailPoet's own pages
- Audience
- MailPoet describes its users as ranging from small businesses sending weekly newsletters to larger companies and WooCommerce stores. · mailpoet.com, 12 Oct 2026
- Automation
- MailPoet supports automated welcome emails and new blog post notifications. · wordpress.org, 12 Oct 2026
- Delivery
- The MailPoet Sending Service supports delivery speeds of up to 50,000 emails per hour and automated bounce and complaint handling. · wordpress.org, 12 Oct 2026
- Email automation
- Yes · mailpoet.com, 23 Sept 2026
- Founded
- 2011 · mailpoet.com, 28 Sept 2026
- Free plan
- Yes · mailpoet.com, 23 Sept 2026
- Integrations
- MailPoet lists Google Analytics integration as a paid feature and supports WooCommerce email and customer-list features. · wordpress.org, 12 Oct 2026
- Limits
- Paid subscriber limits scale from 500 to 200,000, with custom quotes available for larger plans; monthly and annual billing are offered. · kb.mailpoet.com, 12 Oct 2026
- Monthly send limit
- 5000 · mailpoet.com, 23 Sept 2026
- Newsletters
- Users can build newsletters, schedule them, or send them immediately using responsive templates. · wordpress.org, 12 Oct 2026
- Privacy
- MailPoet provides GDPR guidance covering consent collection, personal data export, and erasure through WordPress tools. · kb.mailpoet.com, 12 Oct 2026
- Product
- MailPoet is a WordPress email marketing plugin for creating, sending, managing, and growing email campaigns from the WordPress dashboard. · wordpress.org, 12 Oct 2026
- Segmentation
- Paid plans include multi-condition subscriber segmentation, and WooCommerce segmentation can use criteria such as country, order count, and spending. · wordpress.org, 12 Oct 2026
- Sending authentication
- MailPoet says its sending infrastructure supports SPF and DKIM authentication. · wordpress.org, 12 Oct 2026
- Signup forms
- The plugin supports customizable signup forms with placements including popups, slide-ins, fixed bars, shortcodes, and exit intent. · wordpress.org, 12 Oct 2026
- Subscriber limit
- 500 · mailpoet.com, 23 Sept 2026
- Support
- Free users can use the knowledge base, while paid license holders can access premium support by email, with weekday responses promised within 48 hours. · mailpoet.com, 12 Oct 2026
- WooCommerce
- WooCommerce features include abandoned cart messages, first purchase emails, product and category follow-ups, and transactional email customization. · wordpress.org, 12 Oct 2026
Where MailPoet stands on Freedom251
- Email Marketing Software#75 of 188