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Lately
by Lately
What Lately is
Lately is an AI content repurposing engine and a platform for social media management, employee advocacy, and sales enablement. It converts long-form text, audio, and video into social posts, including snippets from video sources. The service analyzes social media analytics to build a brand-specific Voice Model from high-performing patterns. Growth and Enterprise include a social media calendar and AI-optimized scheduling for cadence, day, and time. Lately can publish to LinkedIn personal and company pages, X personal and company pages, Facebook company pages, Instagram company pages, and YouTube. Generated content can be sent to Hootsuite, Sprinklr, or HubSpot; that connection is an add-on for Growth and included in Enterprise. Long-form repurposing lists German, Portuguese, Japanese, Italian, Spanish, French, and Dutch, with more languages available on request. Starter is intended for individuals and micro-businesses and costs $19 a month, billed monthly, with one voice model, five social channels, and one user seat. Growth costs $239 a month, billed monthly, and includes three seats plus analytics, scheduling, and RSS integration.
Who it suits
Lately suits individuals, micro-businesses, agencies, large businesses, franchises, social-selling teams, and employee advocates repurposing content for multiple social channels.
What it does well
- Repurposes text, audio, and video
- Brand-specific Voice Model
- AI scheduling on Growth and Enterprise
- Publishes across major social networks
- Multilingual long-form repurposing
What to know first
- No free plan
- Starter limited to one user seat
- Growth costs $239 a month
- Confidential data submission is discouraged
Limits
Starter includes one voice model, five social channels, and one user seat. Growth includes one voice model, five social channels, and three user seats; its Hootsuite, Sprinklr, or HubSpot publishing connection is an add-on.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | monthly · 1 voice model · 5 social channels · 1 user seat | $19 a month |
| Growth | monthly · 1 voice model · 5 social channels · 3 user seats · AI scheduling · performance analytics · RSS feed integration | $239 a month |
| Enterprise | Unlimited voice models · unlimited social channels · unlimited user seats · employee advocacy · VIP customer service | On request |
As lately.ai lists them, read 7 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Lately website
- Choose a Starter, Growth, or Enterprise plan
- Use the free signup or arrange Enterprise access
- Connect your social channels
- Upload or provide long-form text, audio, or video
- Create a Voice Model and schedule or publish posts
Verdict
Lately combines content repurposing, voice modeling, scheduling, publishing, and employee-advocacy workflows. Its plan differences affect seats, channels, scheduling, analytics, and publishing integrations.
Questions
Which platforms does Lately support?
Lately is available on the web.
Which social networks can it publish to?
It publishes to LinkedIn personal and company pages, X personal and company pages, Facebook company pages, Instagram company pages, and YouTube.
What languages are supported for repurposing?
German, Portuguese, Japanese, Italian, Spanish, French, and Dutch are listed, with additional languages available on request.
Can Lately connect to other publishing tools?
Generated content can be sent to Hootsuite, Sprinklr, or HubSpot. The connection is an add-on for Growth and included in Enterprise.
Facts from Lately's own pages
- Audience
- The Starter tier is described as intended for individuals and micro-businesses, while Enterprise targets large businesses, agencies, franchises, social selling teams, and employee advocates. · lately.ai, 7 Oct 2026
- Brand voice controls
- Yes · lately.ai, 20 Sept 2026
- Free access
- The Starter plan page offers a “TRY NOW FOR FREE” signup, but the opened pricing page does not state the trial duration. · lately.ai, 7 Oct 2026
- Free plan
- No · lately.ai, 20 Sept 2026
- Headquarters
- Stone Ridge, New York, USA · lately.ai, 28 Sept 2026
- Integrations
- The pricing page says generated content can be sent to Hootsuite, Sprinklr, or HubSpot for publishing, with this connection available as an add-on for Growth and included in Enterprise. · lately.ai, 7 Oct 2026
- Languages
- The pricing page lists German, Portuguese, Japanese, Italian, Spanish, French, and Dutch for longform content repurposing, with additional languages available on request. · lately.ai, 7 Oct 2026
- Language support
- multilingual · lately.ai, 20 Sept 2026
- Limits
- Starter includes one voice model, five social channels, and one user seat; the monthly Growth listing includes one voice model, five social channels, and three user seats. · lately.ai, 7 Oct 2026
- Long-form writing
- Yes · lately.ai, 20 Sept 2026
- Product
- Lately describes itself as an AI content repurposing engine and social media management, employee advocacy, and sales enablement platform. · lately.ai, 7 Oct 2026
- Publishing channels
- The pricing page says Lately publishes to LinkedIn personal and company pages, X personal and company pages, Facebook company pages, Instagram company pages, and YouTube. · lately.ai, 7 Oct 2026
- Repurposing
- The platform turns longform text, audio, and video into social posts, including video snippets for video sources. · lately.ai, 7 Oct 2026
- Scheduling
- The Growth and Enterprise pricing comparison lists a social media calendar and AI-optimized scheduling for cadence, day, and time. · lately.ai, 7 Oct 2026
- Security and privacy
- Lately’s privacy policy says it may collect account details and usage information, and discourages users from submitting confidential information beyond what is minimally required. · lately.ai, 7 Oct 2026
- Support
- The pricing comparison lists chat-only support with a 48-hour response for Growth and a 24-hour response for Enterprise. · lately.ai, 7 Oct 2026
- Team collaboration
- Yes · lately.ai, 20 Sept 2026
- Voice modeling
- Lately analyzes social media analytics to identify high-performing patterns and build a brand-specific Voice Model. · lately.ai, 7 Oct 2026
Where Lately stands on Freedom251
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