Side by side
Lately vs Ocoya
Both stand on ai marketing tools. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free trial Web
Lately combines content repurposing, voice modeling, scheduling, publishing, and employee-advocacy workflows. Its plan differences affect seats, channels, scheduling, analytics, and publishing integrations.
Visit Lately
Free trial AndroidAPIiPhone+4
Pick Ocoya if you want AI-assisted social content creation alongside scheduling and publishing, with integrations for social networks and other services. Look elsewhere if you need a free plan or if Starter’s one-user, five-profile and 300-credit limits do not fit your workflow.
Visit OcoyaThe facts
| Lately | Ocoya | |
|---|---|---|
| Free plan | A free trial | A free trial |
| Open source | Not published | Not published |
| Runs on | Web | Android, API, iPhone, Linux, Mac, Web, Windows |
| Lowest paid plan | Starter: $19 a month | Starter: $29 a month |
| Plans published | 3 | 4 |
| Maker | Lately | Not published |
| Website | lately.ai | ocoya.com |
| On ai marketing tools | #14 of 26 | #10 of 26 |
Lately: what it does well
- Repurposes text, audio, and video
- Brand-specific Voice Model
- AI scheduling on Growth and Enterprise
- Publishes across major social networks
- Multilingual long-form repurposing
What to know first
- No free plan
- Starter limited to one user seat
- Growth costs $239 a month
- Confidential data submission is discouraged
Ocoya: what it does well
- Generates captions, images, carousels, short videos and hashtags from prompts.
- Caption translation covers 37 languages.
- Shared calendar supports scheduling and publishing across connected networks.
- Integrates with social, messaging, website and commerce services.
- API and MCP integrations enable authenticated tool access.
What to know first
- There is no free plan.
- Starter includes one user, five social profiles and 300 monthly credits.
- The 7-day trial is limited in duration.
- The installed web app is not an app-store download.