Freedom251 › Customer Advocacy Software
Kindling
What Kindling is
Kindling is web software for running an advocate program, with activities spanning LinkedIn, X and YouTube posts. It includes program analytics and connects with Salesforce and HubSpot, giving teams tools to coordinate advocate activity and link the program with either listed CRM. The Self serve plan costs $299 a month and allows unlimited advocate enrollment. It also adds 15% on creator payouts and $1.49 per accepted advocate per month while enrolled. Managed service costs $10,000 a month with a six-month minimum, while Enterprise costs $30,000 a month with a twelve-month minimum. Kindling is paid software and has no free plan. Its listed platform is web. The three plans provide different service arrangements and commitments, so the choice depends on whether a team wants self-service or one of the longer-term service options.
Who it suits
Kindling suits organizations building an advocate program around LinkedIn, X or YouTube activity that want analytics and Salesforce or HubSpot integration. Teams should consider the per-advocate and payout charges on Self serve, or the minimum terms on the other plans.
What it does well
- Supports LinkedIn, X and YouTube advocate posts
- Includes program analytics
- Integrates with Salesforce and HubSpot
- Self serve permits unlimited advocate enrollment
What to know first
- No free plan
- Self serve adds payout and enrolled-advocate charges
- Managed service has a six-month minimum
- Enterprise has a twelve-month minimum
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Self serve | Plus 15% on creator payouts and $1.49 per accepted advocate per month while enrolled. · Unlimited advocate enrollment | $299 a month |
| Managed service | Six-month minimum. · 6-month minimum | $10,000 a month |
| Enterprise | Twelve-month minimum. · 12-month minimum | $30,000 a month |
As kindlinghq.com lists them, read 24 Sept 2026. The maker's own page has the final word.
Verdict
Kindling combines social advocacy activities, program analytics and two listed CRM integrations. Its plan costs and commitments vary, with additional charges on Self serve and minimum terms for the managed and enterprise options.
Where Kindling stands on Freedom251
- Customer Advocacy Software#15 of 17