Ketto

Overview

Ketto serves individuals, NGOs, corporates and education causes, and supports recurring donations. Its plans range from automated campaign-story creation to personalised stories and promotion services. That gives campaigners room to choose how much support they want, but the paid tiers charge a percentage of funds raised and payment charges apply across the plans.

Video support covers ideation and scripting, pre-production, production and post-production. It may suit a campaigner who wants help developing a fundraiser video, although it is not tied to a particular plan. Ketto says payment transactions use 128-bit encryption, personal information sent to payment gateways is encrypted, and credit card information is not stored by Ketto.

Key features

• Campaign stories: Bronze automates story creation, while Silver, Gold and Plus & Amplify provide personalised creation. Bronze keeps the starting cost down; a tailored story is the reason to consider a paid tier.
• Promotion and expert support: Silver adds a dedicated crowdfunding expert and a custom promotional banner. Gold adds campaign visibility from Ketto and cashback offers. Plus & Amplify adds promotions and advertising, social media marketing, a crowdfunding coach and a whitelabel microsite, making it the broadest fit for campaigns seeking active marketing support.
• Withdrawals: Campaigners must submit required documents and have them approved before withdrawals are enabled. Ketto also requires organisers to verify identity with an OTP and an accepted identification document. After a withdrawal request, INR payouts can take 1–2 working days and USD payouts 5–7 working days.

Pricing

Ketto has a free Bronze plan and paid percentage-fee tiers. Every plan carries a 3% payment gateway fee on funds raised, plus 18% GST on the Ketto success fee and payment gateway fee. These charges matter when estimating how much of a campaign’s proceeds will remain after fees.

• Bronze (Standard Plan): Free. It includes automated story creation, Android/iOS app access and customer support. It suits campaigners who can work with an automated story and do not need the expert or promotional services found in paid plans.
• Silver: 5.00 % per contact, billed as a 5% platform fee. It adds personalised story creation, a dedicated crowdfunding expert and a custom promotional banner. This is the more limited paid option for campaigners who want a tailored story and direct expertise without Gold’s campaign visibility and cashback offers.
• Gold: 7.00 % per contact, billed as a 7% platform fee. It includes Silver’s personalised story, expert and banner, plus campaign visibility from Ketto and cashback offers. The higher percentage is most defensible for fundraisers that value those additional promotional features.
• Plus & Amplify: custom pricing. It includes personalised story creation, a dedicated crowdfunding expert, promotions and advertising, social media marketing, a crowdfunding coach and a whitelabel microsite. It is aimed at campaigns that need a more extensive promotional package; contact Ketto for the price.

Platforms

Ketto is available on Android, iOS and the web. The Bronze, Silver and Gold plan descriptions include Android/iOS app access, while the Plus & Amplify inclusions do not mention app access.

Who it's for

Ketto is a reasonable fit for individuals, NGOs, corporates and education fundraisers who want campaign-story support or promotion, and for campaigners who value help with video production. Bronze suits those who prefer a free starting plan and can use an automated story. Campaigners who only need a straightforward fundraising option and are particularly fee-conscious may prefer to compare alternatives before choosing a percentage-fee plan.

Pros and cons

• Pro: Plans offer a clear progression from automated stories to personalised creation, expert help and broader marketing, so campaigners can select a support level that matches their needs.
• Pro: Video assistance spans the full production process, which can help campaigners who want structured support for a fundraiser video.
• Con: The 3% gateway fee and 18% GST on success and gateway fees apply alongside platform fees, making the total cost important to assess before committing to Silver, Gold or Plus & Amplify.
• Con: Withdrawals depend on approved documents and identity verification, and payout processing takes 1–2 working days for INR or 5–7 working days for USD after a request.

Alternatives

For charities new to online fundraising, JustGiving has a free Start plan with no monthly subscription fee; standard payment processing fees and a 5% Gift Aid reclaim fee apply. LaunchGood offers a free fundraising plan with no platform fee, though card processing costs 2.9% + 30¢ per transaction and an optional checkout tip is offered. Milaap is a free fundraiser option with zero platform fees, actual payment processing charges and voluntary tipping.

For eligible U.S. educators whose donations can be spent on marketplace or Teacher Choice purchases, AdoptAClassroom.org is a more education-specific option. DonorsChoose is also focused on teacher projects: teachers can post for free, but classroom project requests have a $100 minimum and may remain posted for up to four months.

FundRazr offers a no-platform-fee option with 2.9% + $0.30 payment processing, with 95% of donors covering fees under its Optional Tips plan. M-Changa may suit campaigners who can work within its limit of one active fundraiser per phone line; withdrawals require a balance of at least KES 250 (UGX 1.5M, TZS 1M). WhyDonate has no platform fee, sign-up fee or monthly cost, but payment processing fees apply and recurring donations incur a 3% platform fee from the second payment.

See the Nonprofit Crowdfunding Software directory for more options.

Verdict

Choose Ketto if your campaign would benefit from personalised story creation, expert guidance or promotional support, and you are comfortable with its percentage fees and withdrawal checks. Bronze is the sensible starting point for a campaign that can use automated story creation. Look elsewhere if minimizing platform charges is the priority or you need a fundraising service without Ketto’s document-approval and identity-verification steps.