No. 13 of 23 ·Marketing Performance Management Software

Keen

Web · API

Freedom report

One barScore 5.0

Free tierNo free tier on record
Open codeNo open-source code on record
Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

Keen is ranked #13 of 23 in marketing performance management software on Freedom251. It runs on API, Web. There is no free plan. A free trial is offered.

Compared on marketing performance management software

Free plan: No
Budget planning: Yes
Forecasting: Yes
Scenario planning: Yes
ROI reporting: Yes
Planning horizon: annual

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The record

Purpose: Keen OS is an AI-native marketing operating system for measuring media spend, automating weekly plans, and forecasting the likelihood of hitting business goals.
Method: Keen says its platform is built on Bayesian econometrics and separates marketing lift from external macroeconomic shifts.
Measurement: Keen says it quantifies ROI across brand and commerce and can measure long-term brand effects.
Planning: Keen turns measurement into weekly buying plans tied to revenue and profit goals.
Access options: Keen lists a SaaS platform, a Keen MCP and Headless API, and a managed service as ways to access Keen AI Cortex.
Integrations: Keen says it can integrate with 275+ tools and partners, with examples including HubSpot, AWS, Snowflake, Meta, Google, TikTok, and Shopify.
Agency planning: Keen Planning Module is described as a self-serve media planning tool for agencies that works without client data input.
Trial: Keen's platform page offers a free trial, but the page does not state its duration or terms.
Security and privacy: Keen links to a Security page and says its use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including Limited Use requirements.
Support: Keen's site lists [email protected] and (938) 223-0085 as contact details.
Audience: Keen describes itself as serving FORTUNE 500 companies and other marketing leaders, and its planning module page also presents a solution for agencies.
Product: Keen is an AI-native marketing operating system built on Bayesian econometrics that measures media spend, automates weekly plans, and forecasts the likelihood of reaching goals.
Modeling: Keen uses informed priors and pre-built response curves to start custom models, then updates them as data grows.
API: Keen offers an MCP and headless API pathway to pull benchmarks, priors, plans, and forecasts into existing tools and push actuals back to trigger replanning.

Where it ranks on Freedom251

Best Marketing Performance Management Software in 2026#13 of 23

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Sources

keends.com/platform/· checked 2 Oct 2026
keends.com/integrations/· checked 2 Oct 2026
keends.com/platform/planning/· checked 2 Oct 2026
keends.com/privacy-policy/· checked 2 Oct 2026
keends.com/about/· checked 2 Oct 2026
keends.com/contact/· checked 3 Oct 2026
keends.com· checked 28 Sept 2026