Cassandra

What Cassandra is

Cassandra is a web-based marketing measurement platform for teams deciding how to allocate growth budgets. It brings together marketing mix modeling, incrementality testing, and incrementality reporting, including instant and performance reporting. Its marketing mix model examines how paid media, organic activity, and offline or brand campaigns contribute to business outcomes. Teams can use budget scenario planning and forecasting before committing spend, and the platform includes ROI reporting.

Cassandra lists connections to Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads, Pinterest, Shopify, WooCommerce, Klaviyo, HubSpot, and Salesforce. Scheduled files can bring in information from sources without an API, and custom connectors can be built for a model. Cassandra presents solutions for ecommerce and retail, B2B, education, fintech, and charity organizations.

The Essentials plan costs €2,700/mo and includes up to three marketing mix models and five incrementality experiments per year, with a six-month minimum commitment. Complete costs €3,400/mo and Scale costs €4,050/mo; both also require six months. Enterprise pricing is custom. A 14-day free trial is available without a credit card. Cassandra says it achieved SOC 2 compliance in 2024, and its privacy policy places electronically processed personal data on servers in Italy, with data management and storage primarily in Europe.

Who it suits

Cassandra suits ecommerce, retail, B2B, education, fintech, and charity teams that need marketing measurement and budget forecasting. It is relevant to teams that want to evaluate paid, organic, and offline or brand activity together with incrementality experiments.

Limits

The lowest-priced plan, Essentials, costs €2,700/mo with a six-month minimum commitment. It allows up to three marketing mix models and five incrementality experiments per year.

Getting started

1. Visit https://cassandra.app/.
2. Start the 14-day free trial; no credit card is required.
3. Use the web platform.
4. Choose a plan based on its model and experiment limits, and account for the six-month minimum on Essentials, Complete, and Scale.

Verdict

Choose Cassandra if your team needs marketing mix modeling, incrementality measurement, and budget forecasting in one web platform. The Essentials plan has a six-month minimum, and teams needing more models or experiments should review the higher plans or custom Enterprise option.