No. 12 of 23 ·Marketing Performance Management Software

Etropo Budget Buddy

Name: Etropo Budget Buddy
Price: 89 USD

Web · API · paid plans from $24.92/mo

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Freedom report

One barScore 5.0

Free tierNo free tier on record
Open codeNo open-source code on record
Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

Etropo Budget Buddy is ranked #12 of 23 in marketing performance management software on Freedom251. It runs on API, Web. There is no free plan. A free trial is offered. Paid plans start at $24.92/mo.

Etropo Budget Buddy plans and pricing

All plans

Essential Plan $89/mo per month 5 team members · up to 15 line items · up to 3 currencies · budget dashboards · actual spend analysis · Google Sheets integration etropo.com · 29 Sept 2026

Pro Plan $139/mo per month 10 team members · up to 200 line items · unlimited currencies · invoice automation · ads and CRM integrations · AI Budget Buddy · budget versions etropo.com · 29 Sept 2026

Custom Plan $299/yr yearly commitment unlimited users · unlimited line items across budgets · separate budgets per brand, team or region · RevOps expert consultation · hands-on implementation support etropo.com · 29 Sept 2026

Compared on marketing performance management software

Free plan: No
Paid from: $89/mo
Budget planning: Yes
Forecasting: Yes
Scenario planning: Yes
ROI reporting: Yes
Approval workflows: Yes
Currency support: multi_currency
Planning horizon: multi_year

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The record

What it does: Etropo is marketing budgeting software for CMOs and their teams to plan budgets, track actuals, and collaborate.
Budget Buddy: Budget Buddy lets users analyze spend, track variance, and plan budgets through conversation, including creating budget items and syncing actuals.
Budget controls: The platform supports category-level access permissions and threaded comments on budget line items.
Budget versions: Users can compare budget versions and make one version active while actuals, categories, and permissions remain shared.
Integrations: Listed integrations include Google Ads, LinkedIn, Meta, TikTok Ads, Google Sheets, Slack, Microsoft Teams, Attio, HubSpot, Claude, ChatGPT, Gemini, and MCP-compatible assistants.
Ad spend sync: Etropo says it syncs connected ad-platform spending data weekly after users map ad accounts to budget line items.
AI safety: Budget Buddy actions are permission-checked, logged, and require user confirmation before changing data.
Security: The security page lists SOC 2 Type II compliant infrastructure, AES-256 encryption at rest, TLS in transit, multi-tenant data isolation, MFA, and 24/7 security monitoring.
Data location: The security page says data is stored in Frankfurt, Germany, and the privacy policy lists primary data storage in Frankfurt.
Support: The contact page lists [email protected], and Custom includes RevOps expert consultation and hands-on implementation support.
Trial: The pricing page offers a 14-day free trial with no credit card required and says all integrations are available during the trial.
Target users: The pricing page describes Essential as suited to small marketing teams creating their first marketing budgets and Pro as suited to growing marketing teams.
Price from: $24.92/mo

Where it ranks on Freedom251

Best Marketing Performance Management Software in 2026#12 of 23

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Sources

etropo.com· checked 29 Sept 2026
etropo.com/marketing-budget-management/budget-budd· checked 29 Sept 2026
etropo.com/integrations· checked 29 Sept 2026
etropo.com/security· checked 29 Sept 2026
etropo.com/contact· checked 29 Sept 2026
etropo.com/pricing· checked 29 Sept 2026