Etropo Budget Buddy

What Etropo Budget Buddy is

Etropo Budget Buddy is marketing budgeting software for CMOs and their teams, available on the web and through an API. It brings budget planning and spend review together: teams can analyze spending, track variance, plan budgets in conversation, create budget items, and sync actuals. Users can compare budget versions and set one as active while sharing actuals, categories, and permissions across versions. Category-level access permissions and threaded comments support work on individual budget lines. Connected advertising spend syncs weekly after ad accounts are mapped to budget line items. The listed integrations include Google Ads, LinkedIn, Meta, TikTok Ads, Google Sheets, Slack, Microsoft Teams, Attio, HubSpot, Claude, ChatGPT, Gemini, and MCP-compatible assistants. Budget Buddy checks permissions, logs actions, and asks users to confirm before changing data. Etropo lists SOC 2 Type II compliant infrastructure, AES-256 encryption at rest, TLS in transit, data isolation, MFA, and 24/7 security monitoring; data is stored in Frankfurt, Germany. Essential costs $89 a month and supports five team members, 15 line items, and three currencies. Pro costs $139 a month and supports ten team members, 200 line items, and unlimited currencies. A 14-day trial is available without a credit card, with all integrations enabled during the trial.

Who it suits

It suits CMOs and marketing teams that need to plan budgets, monitor actual spend, and coordinate changes across budget lines. Essential is described for small teams creating their first marketing budgets; Pro is aimed at growing teams.

Limits

Essential supports five team members, up to 15 line items, and up to three currencies. Pro supports ten team members and up to 200 line items; Custom allows unlimited users and line items across budgets. The free trial lasts 14 days.

Getting started

1. Open https://www.etropo.com/.
2. Choose the 14-day free trial; no credit card is required.
3. Use the web platform or API.
4. Connect an ad platform and map its accounts to budget line items for weekly spend syncing.
5. Select Essential, Pro, or Custom based on team and budget needs.

Verdict

Choose Etropo Budget Buddy if a marketing team needs budget planning, spend tracking, and collaboration on budget lines in one platform. Essential provides a starting option for smaller teams, while Pro adds higher limits, invoice automation, ads and CRM integrations, AI Budget Buddy, and budget versions. Teams seeking unlimited users and line items can consider Custom, which is priced at $299 a year.