Keela

Overview

Keela is a web-based donor management system built around nonprofit fundraising and supporter relationships. It is a good fit for charities seeking donor records, email outreach and reporting in one place, particularly when their contact list fits a predictable pricing tier. Its broad fundraising toolkit is appealing, but add-ons and contact-based costs can change the budget calculation.

Key features

Donor profiles, deduplication and relationship tracking give teams a shared foundation for organizing supporters; donor scores and AI-powered insights can help inform outreach. Pipeline management is an additional-cost feature, so organizations that need to track prospects through stages should budget for it separately.

Custom donation forms, campaign tracking, recurring-giving prompts and automatic gift acknowledgements cover core fundraising workflows. Unlimited forms and donations give organizations room to run campaigns without a stated volume cap, while smart donor asks can help shape requests around supporter data.

Email tools include customizable email building, tags, segments and automated workflows. Texting is also available, but as an extra-cost feature. Reporting includes customizable dashboards, real-time summaries, visual data, presentation-ready reports and automatically calculated KPIs, a useful combination for teams that need to monitor fundraising performance.

Integrations include Raisely, Aplos, Stripe, QuickBooks Online, PayPal, Eventbrite, Mailchimp, SendGrid, Xero, Zapier, BitPay and DonorSearch. Keela says donation payments through Stripe and PayPal are processed at a nonprofit rate of 2.2% plus 30 cents, with no additional Keela fee. It also says data is hosted on Microsoft Azure in the United States, Canada or Australia depending on the nonprofit’s location, encrypted in transit with HTTPS and backed up multiple times daily.

Pricing

Keela’s paid pricing scales by contact count. The annual plan starts at $164 a month for up to 1000 contacts, compared with $190 a month billed monthly. For 1001–2500 contacts, the annual price is $243 a month and the monthly price is $259 a month. The 2501–5000 tier costs $316 a month annually or $357 a month monthly; 5001–7500 contacts costs $379 a month annually or $420 a month monthly. The 7501–10000+ tier is $438 a month annually. Organizations above 10,000 contacts are directed to request custom pricing.

Every plan includes unlimited forms, emails, donations and support, which makes the contact ceiling—not campaign volume—the key published pricing constraint. The plans also include unlimited email support, online training, a knowledge base, training videos and Keela U. Premium Care starts at $200 per month and adds live chat and scheduled phone support. Pipelines, texting and wealth screening are also additional-cost features, so organizations needing those capabilities should factor in more than the base tier. Keela’s pricing model is described as freemium, but no free plan is available.

Platforms

Keela runs on the web. Teams looking for a listed mobile platform should consider whether a browser-based system fits their working needs.

Who it's for

Keela serves nonprofits and charities, including organizations focused on civil rights, social justice, mental health and childhood hunger. It suits teams that want fundraising, donor management, email and reporting brought together, and whose contact count keeps them within a workable tier. Smaller organizations can start at the up-to-1000-contact tier; larger databases should compare the rising annual and monthly costs before committing.

Pros and cons

• Broad fundraising coverage: Forms, recurring-giving prompts, campaign tracking and acknowledgements support multiple parts of donation work in one system.
• Generous volume allowances: Unlimited forms, emails and donations avoid separate published campaign quotas.
• Reporting depth: Dashboards, real-time reporting and calculated KPIs give teams several ways to review performance.
• Costs rise with database size: Contact-count tiers make growth a direct budget consideration, and organizations above 10,000 contacts need custom pricing.
• Some useful capabilities cost extra: Texting, pipelines, wealth screening and enhanced support are not part of the base price.

Alternatives

Donor Management Software, Nonprofit CRM Software and Donation Management round up broader options in these categories.

Funraise is worth comparing for organizations raising under $1 million annually that want a free plan and support across web and mobile platforms. Salesforce Nonprofit Cloud may suit eligible nonprofits that can use its 10 free licenses and want a web-based system. CharityEngine is another paid web and mobile option, with donation forms, email workflows, event management, segmentation and reporting among its listed capabilities.

CiviCRM is a lower-cost alternative for organizations that value unlimited users and can work with its Starter plan’s 5,000-contact ceiling; that plan is $15 a month per instance. Agilon One, CauseVox CRM, Donation Manager RedCloud Suite and DonorForge are also options to compare.

Verdict

Keela is a strong choice for nonprofits that want donor management, fundraising, email and reporting coordinated around one contact database, with no stated caps on forms, emails or donations. Its main trade-off is budget predictability: contact tiers rise with database size, and several useful capabilities carry extra costs. Choose it when that integrated workflow matters more than keeping every feature in the base price; look elsewhere if your contact list pushes you into a costly tier or you need add-ons within a fixed budget.