iContact is web-based email marketing software aimed at small businesses. It offers a drag-and-drop editor, pre-designed templates, automation, audience segmentation, landing pages, and A/B testing. The service lists a 30-day trial but no free plan. Standard covers 500 contacts and 5,000 emails per month, with one automation, one landing page, one segment, and one user. Premium lists 500 contacts and 6,000 monthly emails, adding social media posting and an AI Content Assistant. Ultimate costs 24.00 USD per month when billed monthly and includes unlimited users, automations, landing pages, contact lists, and segments, plus email verification, dynamic content, AI templates and images, and 15 sends per contact monthly. A Custom option offers large contact lists, custom sending volume, and dedicated support through contact sales. Plans use contact-count tiers, and overage charges apply when monthly sending limits are exceeded.
Who it is for
iContact suits small businesses starting email campaigns from a web service. Standard may fit compact teams, while growing teams may need higher tiers as contacts or sending needs increase.
What is good
- 30-day trial available
- Drag-and-drop editor and templates
- Automation and audience segmentation
- Landing pages and A/B testing
- Ultimate includes unlimited automations
What to know first
- No free plan
- Standard includes one automation
- Standard includes one segment and landing page
- Overage charges apply beyond send limits
Verdict
iContact combines campaign creation, audience tools, automation, and testing in a web service with a 30-day trial. Its plan limits and overage policy matter when contact lists or monthly sending grow.
iContact plans and pricing
All plansCompared on email marketing software
- Free plan
- No
- Subscriber limit
- 500 contacts
- Monthly send limit
- 5,000 emails/mo
- Email automation
- Yes
- Audience segmentation
- Yes
- Landing pages
- Yes
- A/B testing
- Yes
