Freedom251 › Email Marketing Software
iContact
What iContact is
iContact is web-based email marketing software aimed at small businesses. It offers a drag-and-drop editor, pre-designed templates, automation, audience segmentation, landing pages, and A/B testing. The service lists a 30-day trial but no free plan. Standard covers 500 contacts and 5,000 emails per month, with one automation, one landing page, one segment, and one user. Premium lists 500 contacts and 6,000 monthly emails, adding social media posting and an AI Content Assistant. Ultimate costs $24 a month when billed monthly and includes unlimited users, automations, landing pages, contact lists, and segments, plus email verification, dynamic content, AI templates and images, and 15 sends per contact monthly. A Custom option offers large contact lists, custom sending volume, and dedicated support through contact sales. Plans use contact-count tiers, and overage charges apply when monthly sending limits are exceeded.
Who it suits
iContact suits small businesses starting email campaigns from a web service. Standard may fit compact teams, while growing teams may need higher tiers as contacts or sending needs increase.
What it does well
- 30-day trial available
- Drag-and-drop editor and templates
- Automation and audience segmentation
- Landing pages and A/B testing
- Ultimate includes unlimited automations
What to know first
- No free plan
- Standard includes one automation
- Standard includes one segment and landing page
- Overage charges apply beyond send limits
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Premium | Monthly; contact-count pricing starts at 500 contacts. · Unlimited users · automations · landing pages · contact lists · segments · 12 sends per contact monthly | $16 a month |
| Ultimate | Monthly; contact-count pricing starts at 500 contacts. · Unlimited users · automations · landing pages · contact lists · segments · 15 sends per contact monthly | $24 a month |
| Standard | Monthly; contact-count pricing starts at 500 contacts. · 1 user · 1 automation · 1 landing page · 2 contact lists · 1 segment · 10 sends per contact monthly | $9 a month |
| Custom | Contact sales for pricing. · Large contact lists · custom sending volume · dedicated support | On request |
As icontact.com lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
iContact combines campaign creation, audience tools, automation, and testing in a web service with a 30-day trial. Its plan limits and overage policy matter when contact lists or monthly sending grow.
Facts from iContact's own pages
- A/B testing
- Yes · icontact.com, 20 Sept 2026
- Automation
- Standard includes one automation, while Premium and Ultimate include unlimited automations. · getpulsesignal.com, 12 Oct 2026
- Campaign tools
- The product includes a drag-and-drop email editor and pre-designed email templates. · getpulsesignal.com, 12 Oct 2026
- Email automation
- Yes · icontact.com, 20 Sept 2026
- Founded
- TechRadar says iContact has been in the email marketing software business since 2003. · techradar.com, 12 Oct 2026
- Free plan
- No · icontact.com, 20 Sept 2026
- Intended audience
- TechRadar describes iContact as a practical starting point for small businesses and says Standard's limits may lead growing teams to upgrade. · techradar.com, 12 Oct 2026
- Landing pages
- Standard includes one landing page, while Premium and Ultimate include unlimited landing pages. · getpulsesignal.com, 12 Oct 2026
- Monthly send limit
- 5000 · icontact.com, 20 Sept 2026
- Premium features
- Premium includes social media posting and an AI Content Assistant. · getpulsesignal.com, 12 Oct 2026
- Pricing limits
- Plans vary by contact-count tier, and the pricing page says overage charges apply when monthly sending limits are exceeded. · getpulsesignal.com, 12 Oct 2026
- Purpose
- iContact is email marketing software aimed at small businesses. · techradar.com, 12 Oct 2026
- Audience segmentation
- Yes · icontact.com, 20 Sept 2026
- Subscriber limit
- 500 · icontact.com, 20 Sept 2026
- Support
- TechRadar reports that 24/7 support is unavailable. · techradar.com, 12 Oct 2026
- Ultimate features
- Ultimate includes email verification, dynamic content, and AI templates and images. · getpulsesignal.com, 12 Oct 2026
Where iContact stands on Freedom251
- Email Marketing Software#128 of 187
- Email marketing tools#153 of 187