Hoolr

Hoolr is a web platform for running coaching, mentoring and leadership-development programmes, from enrolment through evaluation. It is aimed at HR and L&D departments, coaching companies, external suppliers and internal coach pools that need shared operational control. The strongest case is a coordinated workflow with clear separation between programme oversight and private coaching work; buyers who require transparent pricing or guaranteed uptime should be cautious.

Overview

Hoolr brings participant journeys, onboarding, programme steps, matching, booking and session coordination into one system. That consolidation is useful when delivery involves many participants, coaches and handoffs, reducing the need to manage operations across disconnected processes. It is also relevant to individual coaches through hour tracking, evaluation collection and automatic reminders, although the product is primarily shaped around managed programmes.

Its reporting can combine participation, progress, feedback and agreed outcomes while keeping coaching conversations private. Authorised programme teams can see operational and programme-level information, not coaches’ or coachees’ private reflection spaces. That boundary supports responsible oversight, but Hoolr itself warns that programme data is not proof of causation and that it does not automatically calculate ROI or promise financial returns.

Key features

Programme operations and matching

Participant journeys, onboarding and role-appropriate access give programme administrators a central operating view. Matching may be coachee-led or admin-led, with criteria adapted to the client programme and informed by coaches’ skills and experience. Participant choice suits programmes that want the coachee involved; administrator control is better where consistency or policy matters.

Scheduling and integrations

Google and Microsoft calendar integrations let coaches indicate availability and capacity. Connections with Calendly, Zoom and Microsoft Teams can keep booking and online sessions close to tools teams already use. These integrations are practical for distributed programmes, though access is still dependent on Hoolr’s service availability: its terms do not guarantee uninterrupted or error-free access.

Reporting, impact and AI

An insights dashboard and configurable evaluation questions support assessment of participation, delivery, feedback and agreed outcomes. This is a sound basis for structured programme review, but results need careful interpretation rather than claims that coaching caused a particular business result. AI-supported activities provide reflection, preparation and low-stakes practice between sessions. Hoolr says the AI is not a coach, therapist or source of high-stakes advice, and that people must retain responsibility for coaching and programme decisions.

Individual coach tools

Solo practitioners can track coaching hours, collect coachee evaluations and send automatic session reminders. Those tools address routine administration, while the wider matching, workflow and reporting features make Hoolr more compelling for coaches working within organised programmes than for a simple personal calendar.

Security and privacy

Hoolr says it has achieved Cyber Essentials Plus and stores data in ISO 27001, SOC 1 and SOC 2 compliant data centres. Its policy describes encrypted transmission, access controls, authentication and UK GDPR processing, with hosting and personal-data storage in the UK unless otherwise agreed. Personal data is generally retained for up to seven years after participation or account activity ends, which matters to organisations with stricter deletion requirements. A help centre and dedicated support team are provided for product and security questions.

Pricing

Organisations

Hoolr uses custom pricing for organisations. A demo request is required, and separate contractual agreements may apply. This plan is the natural fit for HR, L&D and coaching suppliers running multi-participant programmes, but buyers cannot compare a published per-seat or usage rate before engaging sales.

Individual coach / Coach Companion

Pricing is not published for the individual-coach offering. A Get Started route is provided, but purchase terms and limits are not confirmed. Coaches should therefore obtain the price, included capacity and renewal conditions before choosing it over a lower-cost solo tool.

Platforms

Hoolr is available on the web. Its calendar and meeting integrations may extend the workflow into Google, Microsoft, Calendly, Zoom and Teams, but the product itself is a web service rather than a separately listed native mobile app.

Who it's for

Choose Hoolr if you manage coaching, mentoring or leadership programmes and need matching, scheduling, participant communication, delivery tracking and evaluation in one place. It also suits external coaching suppliers and internal pools that need privacy boundaries around reflection. Individual coaches may benefit from the administrative tools, but should confirm pricing first. Organisations demanding a public price, guaranteed availability or ROI attribution should look elsewhere or set those requirements contractually.

Pros and cons

Pros

• End-to-end programme workflow: onboarding, matching, booking and coordination sit alongside reporting.
• Flexible matching: coachee-led and admin-led approaches can reflect different programme policies.
• Useful ecosystem: Google, Microsoft, Calendly, Zoom and Teams integrations support scheduling and sessions.
• Privacy-conscious oversight: programme teams receive operational insight without access to private reflection spaces.
• Recognised security controls: Cyber Essentials Plus and stated ISO 27001, SOC 1 and SOC 2 data-centre standards support enterprise review.

Cons

• No public prices: both plans require a sales or sign-up conversation, making budget comparison difficult.
• Evidence has limits: dashboards and evaluation questions do not establish causation or guarantee financial returns.
• Long retention window: personal data may remain for up to seven years after activity ends.
• No uptime guarantee: the terms allow for interruptions and errors.
• AI is deliberately limited: it cannot replace human coaching or make high-stakes programme decisions.

Alternatives

For a broader shortlist of employee-focused products, see Employee Coaching Software.

RedSeed is the better choice when you want a free plan, mobile and desktop coverage, and a published enterprise price of $18.20 a month; its free tier is limited to you plus two team members and one month of rolling data.

Clarity-ID suits a small practice wanting a free, one-month starter plan for up to three coachees with AI summaries and exercise generation.

CoachHub is an alternative paid digital coaching platform with Android, iOS, web and API access and demo-based pricing.

Coaching Loft fits coaches seeking a published annual basic price of $1 a month, two clients and calendar sync, with free-plan and trial options.

Sharpist is aimed at custom organisational coaching programmes using flexible credits and coaching formats.

AceUp offers enterprise coaching programmes through a discovery call rather than public pricing.

Korn Ferry Assess is a paid assessment platform with web, desktop and API availability and pricing on request.

Nadia provides customised enterprise plans priced by demo request.

Verdict

Hoolr is a strong fit for organisations coordinating structured coaching or leadership programmes that need matching, scheduling, evaluation and privacy-aware reporting in one web platform. Choose it for the operational breadth and human-controlled impact approach. Look elsewhere if a transparent price, fixed service availability or a smaller, clearly priced solo-coach plan is essential.