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Sama

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What Sama is

Sama is a coaching platform that combines coaching expertise with data intelligence to help organizations and people navigate change. Its software lets organizations manage internal and trusted external coaches, goals, sessions, progress, and impact. Analytics present participation, progress, and capability trends across teams and regions. Sama says its AI matches team members with credentialed coaches based on goals and industry experience in under seven minutes. Organizations can tailor programs by department, region, or leadership level and set goals, metrics, and outcomes. Coaching sessions remain confidential, with leaders receiving anonymized, aggregated insights. The platform describes integrations with learning and HR systems, though it does not name specific ones. Sama states that it is GDPR-compliant and offers single sign-on; its privacy policy says transmitted app data is encrypted. The service is available on Android, iOS, and web. Prices are on request, and there is no free plan. Sama's terms state that services are currently provided only in English.

Who it suits

Sama is aimed at organizations seeking executive coaching, leadership development, manager effectiveness, AI readiness, or change management support. Its program controls and reporting may suit teams deploying coaching across departments or regions.

What it does well

  • Manages internal and trusted external coaches.
  • Analytics cover participation, progress, and capability trends.
  • AI coach matching is stated to take under seven minutes.
  • Leaders receive anonymized, aggregated insights.
  • Android, iOS, and web access.

What to know first

  • Pricing is available on request.
  • There is no free plan.
  • Services are currently provided only in English.
  • Specific integrations are not named.

Limits

There is no free plan. Sama’s services are currently provided only in English.

Plans

PlanBilled and limitsPrice
starterBest for small teams · Dedicated 1:1 coach · Online platform · Change of coach · Dedicated customer supportOn request
professionalBest for larger teams rolling out programs · Dedicated 1:1 coach · Online platform · Unlimited change of coach · Dedicated customer support · Onboarding · HR dashboard · Flexible reportingOn request
enterpriseBest for business-wide coaching culture · Dedicated 1:1 coach · Online platform · Unlimited change of coach · Dedicated customer support · Onboarding · HR dashboard · Flexible reporting · Assessments · Bespoke ROI trackingOn request

As sama.io lists them, read 30 Sept 2026. The maker's own page has the final word.

Getting started

  1. Visit sama.io to request pricing
  2. Choose the Starter, Professional, or Enterprise package
  3. Open the platform on the web, Android, or iOS
  4. Define coaching goals, metrics, and outcomes
  5. Set up coach matching and manage sessions

Verdict

Sama combines coach and program management with analytics and AI matching for organizational coaching. Its English-only service and request-based pricing are important considerations.

Questions

Does Sama offer a free plan?

No. Sama is a paid service and does not offer a free plan.

Where can Sama be used?

Sama is available through web, Android, and iOS applications.

How is pricing handled?

Pricing is available on request. The listed packages are Starter, Professional, and Enterprise.

Does Sama support single sign-on?

Yes. Single sign-on is listed as a platform capability.

Are coaching sessions private?

Sama says sessions remain confidential, while leaders receive anonymized and aggregated insights.

What integrations does Sama describe?

Sama describes connections with LMS, LXP, HRIS, HR, and learning systems, without naming specific integrations.

Facts from Sama's own pages

AI matching
Sama says it uses AI to match team members with credentialed coaches based on goals and industry experience, in under seven minutes. · sama.io, 30 Sept 2026
Analytics
The platform provides real-time analytics and performance insights, including participation, progress, and capability trends across teams and regions. · sama.io, 30 Sept 2026
Coaches
Sama says its coaches have formal credentials at least equivalent to ICF ACC and go through selection and ongoing evaluation. · sama.io, 30 Sept 2026
Coaching platform
Its in-house coaching software helps organizations manage internal and trusted external coaches, goals, sessions, progress, and impact. · sama.io, 30 Sept 2026
Confidentiality
Sama says coaching sessions remain confidential and leaders receive only anonymized and aggregated insights. · sama.io, 30 Sept 2026
Headquarters
London, United Kingdom · sama.io, 28 Sept 2026
Integrations
Sama describes integration with LMS, LXP, HRIS, HR, and learning systems, but does not name specific integrations on the pages reviewed. · sama.io, 30 Sept 2026
Language limitation
Sama's terms state that its services are currently provided only in English. · sama.io, 30 Sept 2026
Privacy
Sama's privacy policy says it does not sell personal data to third parties and does not share consultation content with an employer or commercial partner without consent. · sama.io, 30 Sept 2026
Programs
Organizations can design bespoke coaching programs by department, region, or leadership level and control goals, metrics, and outcomes. · sama.io, 30 Sept 2026
Security and compliance
The software page states enterprise-grade security and data protection, GDPR compliance, and single sign-on; the privacy policy says transmitted app data is encrypted. · sama.io, 30 Sept 2026
Support
All three listed packages include dedicated customer support, and the Professional and Enterprise packages also list onboarding. · sama.io, 30 Sept 2026
What it does
Sama combines coaching expertise with data intelligence to help people and organizations thrive through change. · sama.io, 30 Sept 2026
Who it is for
The site positions Sama for organizations and teams seeking executive coaching, leadership development, manager effectiveness, AI readiness, and change management support. · sama.io, 30 Sept 2026

Where Sama stands on Freedom251

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