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Haystack

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What Haystack is

Haystack provides branded digital business cards for networking and contact sharing. Cards can be sent by QR code, text, email, LinkedIn, iMessage, NFC, or unique links; recipients can open a shared card without installing Haystack. Its AI paper-card scanner adds received business cards to contacts or a CRM. Team administrators can manage shared contact details, set field-editing permissions, customize card designs, and track engagement. Integrations named by the maker include Microsoft Entra ID (Azure Active Directory), Google Workspaces, HRIS software, Zapier, webhooks, and a public REST API. Salesforce, MS Dynamics, and HubSpot are also named as connectable CRM platforms. Haystack offers Android and iOS apps, plus web and API access. The free Personal plan includes unlimited digital cards, shares, and AI card scans. Its FAQ says the free version allows one card per email address, with multiple cards for the same address available on paid plans. Pro is $7.95 a month and Business is $4.95 a month, both billed monthly and offering 14 days free. Haystack says it has SOC 2 accreditation, complies with GDPR, conducts regular penetration testing and third-party cybersecurity audits, and does not sell user data to advertisers.

Who it suits

Haystack suits individuals and organizations that need branded digital business cards and ways to share contacts. Its team controls and integrations can serve groups managing shared contact details.

What it does well

  • Cards can be shared through QR, NFC, and messaging channels
  • Recipients do not need the Haystack app
  • Paper card scanning can add contacts to a CRM
  • Team administrators can manage fields and card designs

What to know first

  • Free version allows one card per email address
  • Pro and Business plans are billed monthly

Limits

The free version permits one card per email address; paid plans allow multiple cards for the same address.

Plans

PlanBilled and limitsPrice
PersonalUnlimited digital cards · Unlimited shares · Unlimited AI card scans · Logos/photos · Contacts/socialsFree
Business (annual)annual · Pro features · Teams for shared contact organization$2.50 a year
Pro (annual)annual · Personal features · Custom designs · Permissions · Custom links · Email signatures · CRM integrations · Exposure analytics$4.50 a year
BusinessMonthly · For large teams (10+) · Everything in Pro · Teams for organizing shared contact information · 14 days free$4.95 a month
Business (monthly)monthly · Pro features · Teams for shared contact organization$4.95 a month
Pro (monthly)monthly · Personal features · Custom designs · Permissions · Custom links · Email signatures · CRM integrations · Exposure analytics$7.95 a month
ProMonthly · For small teams (1+) · Customized card design · User permissions · Customizable links · Smart email signatures · CRM integrations · Exposure analytics · 14 days free$7.95 a month
EnterpriseBusiness features · Dedicated customer success · Usage pricing · HRIS integrations · Custom fields · Security questionnaireOn request

As thehaystackapp.com lists them, read 15 Oct 2026. The maker's own page has the final word.

Getting started

  1. Visit the Haystack website.
  2. Choose the free Personal plan or a paid plan.
  3. Use the Android or iOS app, web access, or API.
  4. Create a branded digital business card.
  5. Share it by QR code, text, email, LinkedIn, iMessage, NFC, or unique link.

Haystack is a digital business-card and contact-management service for individuals, salespeople and organizations that need branded sharing with administrative control. It is strongest when a team needs consistent cards, lead capture and integrations, while a basic personal profile may not justify its paid tiers.

Overview

Haystack turns contact details into branded cards that can be sent by QR code, text, email, LinkedIn, iMessage, NFC or a unique link. Recipients can open a card without installing the app, so the exchange does not depend on the other person adopting Haystack. The service was founded in 2014 and is headquartered in Murarrie, Queensland, Australia.

Its free Personal offering is unusually capable for solo users: unlimited digital cards, shares and AI scans, plus logos, photos, contacts and social links. The important restriction is structural rather than a usage quota: one card is allowed per email address on the free version. Anyone who needs several identities attached to one address must move to a paid plan.

Key features

Sharing and contact capture

The many sharing channels cover quick in-person exchanges as well as remote introductions. Haystack also imports phone contacts and uses an AI scanner to turn paper business cards into contacts or a CRM. Unlimited scans on Personal make the scanner practical for frequent networking rather than a token trial feature.

Team administration

Administrators can maintain shared contact details, decide which fields users may edit, tailor card design and monitor engagement. These controls help organizations keep branding and employee information consistent, but they add value mainly when several people share a managed identity or sales process.

Integrations and security

Named connections include Microsoft Entra ID (Azure Active Directory), Google Workspaces, HRIS software, Zapier, webhooks and a public REST API. Salesforce, Microsoft Dynamics and HubSpot are also cited as connectable CRM platforms. Haystack says it holds SOC 2 accreditation, complies with GDPR, conducts regular penetration testing and undergoes third-party cybersecurity audits. It also says it does not sell user data to advertisers.

Pricing

Haystack uses a freemium model. Personal costs nothing and includes unlimited cards, shares and AI scans, along with logo, photo, contact and social additions. It is the sensible choice for an individual who can live with one card per email address.

Pro costs $7.95 a month, billed monthly, with a 14-day free trial. It adds customized card design, user permissions, customizable links, smart email signatures, CRM integrations and exposure analytics for small teams of one or more users. Business costs $4.95 a month, billed monthly, also with 14 days free; it targets teams of 10 or more and includes everything in Pro plus team organization for shared contact information. The lower monthly price is attractive for larger groups, but its eligibility threshold makes Pro the more natural fit for a small team.

Enterprise has custom pricing for organizations of 250 or more. It adds dedicated customer success, usage-based pricing, a cybersecurity questionnaire, HRIS integrations and custom fields. Haystack also advertises paid access from $2.50 per user per month when billed annually, so buyers should confirm how that annual rate maps to their required plan and seats.

Platforms

Haystack offers Android, iOS and web access, plus an API. Both mobile platforms are covered, and company contacts and email sync are supported.

Who it's for

Choose Haystack for a solo professional who wants unlimited free sharing and scanning, or for a company that needs branded cards, controlled editing and CRM or identity integrations. It is less suitable when you need multiple free cards for one email address or only want a minimal, ungoverned profile.

Pros and cons

  • Pros: recipients need no app; broad sharing options; unlimited Personal scans, cards and shares; AI conversion of paper cards; granular team controls; CRM, HRIS, identity and automation integrations; stated SOC 2, GDPR and audit practices.
  • Cons: Personal allows only one card per email address; card design, permissions, analytics and CRM connections require Pro or above; Enterprise uses custom, usage-based pricing; Business is aimed at teams of 10 or more.

Alternatives

Pick Blinq Email Signatures instead if a personal email signature and two digital business cards with unlimited sharing are the priority. IdentiQ suits readers who specifically need NFC assignment, lead-capture quotas and retained analytics. Choose One Good Card for a free setup supporting up to 30 users with a central CRM and deal manager.

AntCards is an option for one profile with QR, NFC, link sharing and personal view analytics. Dot is worth considering when a dot.device purchase and a large theme library fit your setup. HiHello Email Signature Manager is aimed at personal signatures and managed cards, while KADO focuses on interactive cards and contact capture. Linq is the alternative to examine for API-led sharing, messaging fallbacks and webhooks.

For broader comparisons, see Digital Business Card Software and Contact Management Software.

Verdict

Haystack is a strong choice for professionals and teams that want app-free card viewing, flexible exchange methods and a managed contact system in one product. Choose it for the combination of unlimited free personal use and serious team integrations; look elsewhere if the one-card-per-email rule blocks your workflow or if you need only a simple, single-profile card.

Verdict

Haystack combines digital card sharing with contact capture and team administration. Check the one-card-per-email limit on the free version if you need multiple cards for one address.

Questions

Is there a free plan?

Yes. Personal is free and includes unlimited digital cards, shares, and AI card scans, plus logo, photo, contact, and social additions. The FAQ says the free version allows one card per email address.

How much do the paid plans cost?

Pro is $7.95 a month, billed monthly, and Business is $4.95 a month, billed monthly. Both list 14 days free. Enterprise uses usage-based pricing, with no price listed.

Which platforms does Haystack support?

Its listed platforms are Android, iOS, web, and API.

Can Haystack connect to CRM or other services?

Named integrations include Microsoft Entra ID, Google Workspaces, HRIS software, Zapier, webhooks, and a public REST API. The FAQ names Salesforce, MS Dynamics, and HubSpot among connectable CRM platforms.

What does Haystack say about security and privacy?

Haystack says it has SOC 2 accreditation, complies with GDPR, conducts regular penetration testing and third-party cybersecurity audits, and does not sell user data to advertisers.

Facts from Haystack's own pages

AI scanner
The mobile app scans paper business cards into contacts or a CRM using AI and supports more than 25 scanning languages. · thehaystackapp.com, 15 Oct 2026
API and extensibility
Haystack advertises a public REST API plus webhook and Zapier integrations for custom workflows. · thehaystackapp.com, 15 Oct 2026
Availability claim
The security page advertises 99.99% uptime and enterprise service-level agreements. · thehaystackapp.com, 15 Oct 2026
Company profile
LinkedIn lists Haystack Australia as privately held, headquartered in Brisbane, founded in 2014 and employing 11–50 people. · au.linkedin.com, 15 Oct 2026
Contact syncing
Haystack automatically syncs professional contacts into other apps and programs. · thehaystackapp.com, 15 Oct 2026
CRM integration
The service captures and synchronizes leads with CRM systems such as Salesforce, Microsoft Dynamics and HubSpot. · thehaystackapp.com, 15 Oct 2026
CRM integrations
The FAQ names Salesforce, MS Dynamics, and HubSpot among CRM platforms that can be connected. · thehaystackapp.com, 4 Oct 2026
Documentation
The help center contains articles covering cards, contacts, scanning, sharing, syncing, billing, accessibility, paid features, SSO, SCIM, provisioning and team onboarding. · help.thehaystackapp.com, 15 Oct 2026
Email signatures
Paid plans generate centrally managed branded email signatures that link to each employee’s card. · thehaystackapp.com, 15 Oct 2026
Engagement analytics
Team dashboards track card views, shares, clicks and other engagement activity. · thehaystackapp.com, 15 Oct 2026
Founded
2014 · thehaystackapp.com, 28 Sept 2026
Founding team
The official team page says four founders created Haystack in 2014 and identifies Ran Heimann, Nir Heimann and Jordie Knowles as executives. · thehaystackapp.com, 15 Oct 2026
Funding
SmartCompany reported a $1.1 million seed round in April 2016 and total funding of $1.7 million after an extension. · smartcompany.com.au, 15 Oct 2026
Headquarters
Murarrie, Queensland, Australia · thehaystackapp.com, 28 Sept 2026
Integrations
The integrations page names Microsoft Entra ID (Azure Active Directory), Google Workspaces, HRIS software, Zapier, webhooks, and a public REST API. · thehaystackapp.com, 4 Oct 2026
Intended users
Haystack says its digital business card solution is for people and organizations of any size that need business cards. · thehaystackapp.com, 4 Oct 2026
Languages
Cards support multiple languages and the scanner handles more than 25 languages. · thehaystackapp.com, 15 Oct 2026
Legal name
Crunchbase identifies the legal entity as Haystack Australia Pty Ltd. · crunchbase.com, 15 Oct 2026
Limit: Android scanning
A Google Play reviewer said scanning was clunky, sometimes misread or rotated cards and required retaking them. · play.google.com, 15 Oct 2026
Limit: Apple branding
An App Store reviewer complained that automatic logo branding produced poor images and offered no sizing guidance. · apps.apple.com, 15 Oct 2026
Limit: contact editing
G2 reviewers report difficulties copying details, editing saved contacts, adding custom fields and saving scanned contacts directly. · g2.com, 15 Oct 2026
NFC limitation
Haystack warns that NFC compatibility is inconsistent across iOS and especially Android devices. · thehaystackapp.com, 15 Oct 2026
Notable news: Vodafone
SmartCompany reported in August 2017 that Vodafone planned to deploy 100,000 Haystack cards across 26 countries. · smartcompany.com.au, 15 Oct 2026
One-tap sharing
Cards can be shared from the phone home screen by QR code, email or SMS. · thehaystackapp.com, 15 Oct 2026

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