Freedom251 › Website Personalization Software
Frosmo
What Frosmo is
Frosmo is a paid platform for personalizing websites, recommending products or content, and improving site search. Its AI-driven tools use visitor affinities and segments to target website changes and recommendations. Listed capabilities include automated merchandising, personalized search and recommendations, rule-based targeting, and A/B testing. Frosmo Search can create or replace a site's search solution and includes a Search API. Workspace supports developing and testing features in a production environment without changing live website content. Websites connect by adding two Frosmo JavaScript scripts, either in page source or through a tag manager. Frosmo lists integrations with analytics tools, marketing automation systems, and data management platforms, including Google Analytics. It also names WordPress, Shopify, BigCommerce, Magento, WooCommerce, and Kibo as ecommerce platforms it can integrate with. Public APIs cover platform data, search, visitor affinity, product recommendations, and Smart Discovery. By default, Frosmo says it processes anonymous and pseudonymous visitor information rather than information that by itself identifies a person. Customer data is sent over HTTPS and kept separate by customer. Frosmo lists Hetzner as a back-end hosting partner for European customers and AWS for all customers. Pricing is on request. Its scripts cannot be verified with Subresource Integrity because Frosmo does not provide frozen script versions for security auditing.
Who it suits
Frosmo suits businesses that want to personalize website content, recommendations, or search using visitor affinities and segments. The company lists retail, iGaming, media, and public sector as industries it serves, and describes digital agencies, IT service providers, and technology and DXP platform providers as partner users.
What it does well
- Supports automated merchandising, targeting, and A/B testing.
- Frosmo Search includes a Search API.
- Workspace supports feature development and testing without changing live content.
- Integrates with analytics, marketing automation, and data management tools.
- Public APIs cover search, recommendations, visitor affinity, and Smart Discovery.
- By default, processes anonymous and pseudonymous visitor information.
What to know first
- Pricing is available on request.
- Scripts cannot be verified with Subresource Integrity.
- Only Frosmo users can currently set up the GA4 integration.
- Add-ons may require extra fees depending on the platform licence.
Getting started
- Visit the Frosmo website and request pricing.
- Connect the website by adding two Frosmo JavaScript scripts directly to its page source or through a tag manager.
- Configure personalization, recommendations, search, or testing workflows using the platform and its APIs.
- Connect relevant analytics, marketing automation, or data management tools as needed.
- For GA4 tracking of Frosmo modification displays and clicks, have a Frosmo user set up the integration.
Verdict
Consider Frosmo if your team needs website personalization, recommendations, search, and experiment workflows, and can implement two JavaScript scripts. Pricing is on request, and the scripts cannot be verified with Subresource Integrity, which may matter to security audit workflows.
Questions
How much does Frosmo cost?
Frosmo lists pricing as on request. It says add-ons may require additional fees depending on the platform licence.
What platforms does Frosmo support?
Frosmo lists API and web platforms. Its site also names WordPress, Shopify, BigCommerce, Magento, WooCommerce, and Kibo as ecommerce platforms it can integrate with.
How does a website connect to Frosmo?
A site connects by adding two Frosmo JavaScript scripts, either directly in page source or through a tag manager.
Does Frosmo integrate with Google Analytics?
Frosmo lists Google Analytics integrations. Its GA4 integration can track displays and clicks for Frosmo modifications, and only Frosmo users can currently set it up.
What visitor data does Frosmo process?
By default, Frosmo says it processes anonymous and pseudonymous visitor information rather than data that by itself identifies an individual. It says customer data is sent over HTTPS and kept separate by customer.
Can Frosmo scripts be verified with Subresource Integrity?
No. Frosmo says it cannot provide frozen script versions for security auditing, so its scripts cannot be verified with Subresource Integrity.
Facts from Frosmo's own pages
- APIs
- Frosmo documents public APIs for platform data, search, visitor affinity, product recommendations, and Smart Discovery. · docs.frosmo.com, 11 Oct 2026
- Data handling
- By default, Frosmo says the platform processes anonymous and pseudonymous visitor information and does not collect data that by itself identifies an individual. · docs.frosmo.com, 11 Oct 2026
- Ecommerce platforms
- Frosmo's site names WordPress, Shopify, BigCommerce, Magento, WooCommerce, and Kibo as ecommerce platforms it can integrate with. · frosmo.com, 11 Oct 2026
- Founded
- 2008 · frosmo.com, 28 Sept 2026
- Google Analytics
- A GA4 integration can track displays and clicks for Frosmo modifications, and only Frosmo users can currently set it up. · docs.frosmo.com, 11 Oct 2026
- Headquarters
- Helsinki, Finland · frosmo.com, 28 Sept 2026
- Hosting
- Frosmo lists Hetzner for European customers and AWS for all customers as back-end hosting partners. · docs.frosmo.com, 11 Oct 2026
- Implementation
- The platform integrates a website through two JavaScript scripts added to its pages. · docs.frosmo.com, 11 Oct 2026
- Integrations
- The platform can integrate through APIs with back-end systems, analytics tools, marketing automation systems, data management platforms, databases, and product feeds. · docs.frosmo.com, 11 Oct 2026
- Integration setup
- A site connects to the platform by adding two Frosmo JavaScript scripts, either directly in the page source or through a tag manager. · docs.frosmo.com, 11 Oct 2026
- Intended users
- The company describes digital agencies, IT service providers, and technology and DXP platform providers as partner users of Frosmo. · frosmo.com, 11 Oct 2026
- Notable limitation
- Frosmo says it cannot provide frozen script versions for security auditing, so its scripts cannot be verified with Subresource Integrity. · docs.frosmo.com, 11 Oct 2026
- Optimization
- The product site lists automated merchandising, personalized search and recommendations, rule-based targeting, and A/B testing among its capabilities. · frosmo.com, 11 Oct 2026
- Personalization
- The platform uses visitor affinities and segments to target personalized website modifications and recommendations. · docs.frosmo.com, 11 Oct 2026
- Privacy
- By default, the platform does not store personally identifiable information such as names or email addresses, and synchronizes visitor IDs with user IDs in the customer’s system. · docs.frosmo.com, 11 Oct 2026
- Product
- The Frosmo Platform is an AI-driven personalization and recommendation engine for improving websites and personalizing online experiences. · docs.frosmo.com, 11 Oct 2026
- Search
- Frosmo Search provides search tools for creating or replacing a site's search solution, including a Search API. · docs.frosmo.com, 11 Oct 2026
- Security
- Frosmo says customer data is sent to its back end over HTTPS and stored so one customer's data cannot be mixed with another's. · docs.frosmo.com, 11 Oct 2026
- Support
- Frosmo's documentation directs users with technical problems to [email protected]. · docs.frosmo.com, 11 Oct 2026
- Support limits
- Frosmo says support is provided through a trained customer liaison and that add-ons may require additional fees depending on the platform licence. · frosmo.com, 11 Oct 2026
- Testing
- Frosmo says its Workspace feature supports developing and testing features in a production environment without affecting live website content. · docs.frosmo.com, 11 Oct 2026
- What it does
- Frosmo describes its platform as an AI-driven personalization and recommendation engine for websites. · docs.frosmo.com, 11 Oct 2026
- Who it serves
- Frosmo lists retail, iGaming, media, and public sector among the industries it serves. · frosmo.com, 11 Oct 2026
Where Frosmo stands on Freedom251
- Website Personalization Software#27 of 30
- Conversion Rate Optimization Software#36 of 39