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Frill

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What Frill is

Frill is a customer feedback platform for collecting ideas, prioritizing requests, surveying users, and communicating product work. Its Ideas boards let customers submit suggestions, vote, and comment. Teams can organize entries by topic or status, merge duplicates, and follow feedback over time. Public Roadmaps show what the team is building and its progress, while Announcements deliver changelog-style updates that customers can react to and discuss. Frill supports NPS, CSAT, Idea Polls, Quick Polls, and Open Feedback surveys. Surveys can be embedded inside a product and targeted to selected segments. An embeddable widget combines Ideas, Roadmap, and Announcements, with popover, modal, sidebar, and inline styles. The Chrome extension uses AI to turn highlighted web text into a titled idea on a Frill board. Integrations include Jira, Linear, Trello, Slack, Zendesk, Intercom, HelpScout, Zapier, Pabbly Connect, and Integrately. Webhooks and an API provide custom connections; API-key authentication supports ideas, announcements, comments, and other workflows. Frill runs on the web, as an API, and through the browser extension. Plans start at $25 a month, with a 14-day trial.

Who it suits

Frill suits product teams that want customer-submitted ideas, public roadmaps, announcements, and embedded surveys in one system. It also fits teams connecting feedback to project-management, support, messaging, or automation tools.

What it does well

  • Boards support submissions, voting, comments, topics, statuses, and duplicate merging
  • Public roadmaps show product work and progress
  • Supports NPS, CSAT, polling, and open-feedback surveys
  • Widget offers four embedding styles
  • API, webhooks, and many listed integrations
  • Paid tiers include unlimited admins and widgets

What to know first

  • No free plan is available
  • Startup allows 50 active ideas and one survey
  • Business includes three surveys
  • SOC2 compliance, audit logs, IP whitelisting, dedicated hosting, and dedicated support are listed on the Enterprise plan

Limits

Startup includes 50 active ideas and one survey. Business includes unlimited ideas and three surveys; higher plans add further capabilities such as privacy, white labeling, or Enterprise controls.

Plans

PlanBilled and limitsPrice
GrowthBilled Monthly · Unlimited Ideas · Privacy · Surveys · White Labeling$149 a month
StartupBilled Monthly · 50 Ideas · 1 Survey$25 a month
EnterpriseBilled Monthly · SOC2 Compliance · Audit logs · IP whitelisting · Dedicated Hosting · Dedicated Support$349 a month
BusinessBilled Monthly · Unlimited Ideas · 3 Surveys$49 a month

As frill.co lists them, read 5 Oct 2026. The maker's own page has the final word.

Getting started

  1. Open the Frill website
  2. Start the 14-day trial
  3. Choose an Ideas board, Roadmap, Announcements, or Surveys workspace
  4. Embed the widget in a website or app, or use a standalone portal
  5. Connect listed services through integrations, webhooks, or the API
  6. Use the Chrome extension to turn highlighted text into an idea

Verdict

Pick Frill if you need a combined feedback portal, roadmap, announcement stream, and survey toolkit. Its API, webhooks, integrations, and embeddable widget support connected workflows. Look elsewhere if you require a free plan or more than Startup’s included survey and idea limits at the entry tier.

Questions

How much does Frill cost?

Startup costs $25 a month billed monthly. Business is 49.00 USD, Growth is 149.00 USD, and Enterprise is $349 a month, all billed monthly.

Is there a free plan?

No. Frill offers a 14-day free trial.

Which platforms does Frill support?

Frill is available through its web product, API, and browser extension.

Can Frill collect NPS feedback?

Yes. It supports NPS, CSAT, Idea Polls, Quick Polls, and Open Feedback surveys.

Does Frill provide an API?

Yes. The API uses API-key authentication and provides access to ideas, announcements, comments, and other workflows.

Facts from Frill's own pages

Announcements
Announcements provide changelog-style product updates, and customers can react and comment on them. · frill.co, 5 Oct 2026
API
The Frill API provides programmatic access to ideas, announcements, comments, and other workflows, using API-key authentication. · frill.co, 5 Oct 2026
Browser extension
The Chrome extension uses AI to turn highlighted web text into a titled idea on a Frill board. · frill.co, 5 Oct 2026
Embedded widget
The embeddable widget combines Ideas, Roadmap, and Announcements and offers popover, modal, sidebar, and inline styles. · frill.co, 5 Oct 2026
Idea boards
Customers can submit ideas, vote, and comment, while teams organize ideas using topics and statuses, merge duplicates, and track feedback. · frill.co, 5 Oct 2026
Integrations
Listed integrations include Jira, Linear, Trello, Slack, Zendesk, Intercom, HelpScout, Zapier, Pabbly Connect, and Integrately; webhooks and an API are also available for custom connections. · frill.co, 5 Oct 2026
Notable plan limits
Startup includes 50 active ideas and 1 survey, while Business includes unlimited ideas and 3 surveys; paid tiers have unlimited admins and widgets. · frill.co, 5 Oct 2026
Privacy
Frill states that it is committed to GDPR compliance and provides a Data Processing Addendum and Standard Contractual Clauses. · frill.co, 5 Oct 2026
Product
Frill is a customer feedback platform for collecting, prioritizing, and sharing feedback through Ideas boards, public Roadmaps, Announcements, and Surveys. · frill.co, 5 Oct 2026
Roadmaps
Public roadmaps show customers what the team is building and its progress. · frill.co, 5 Oct 2026
Security
The Enterprise plan lists SOC2 compliance, audit logs, IP whitelisting, dedicated hosting, and dedicated support. · frill.co, 5 Oct 2026
Setup and support
The help center says teams can embed Frill on a website or app, or use a standalone portal, and describes initial setup as taking 2–10 minutes. · frill.co, 5 Oct 2026
Surveys
Frill supports NPS, CSAT, Idea Polls, Quick Polls, and Open Feedback surveys embedded in a product and targeted by segment. · frill.co, 5 Oct 2026

Where Frill stands on Freedom251

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