FirstRep

Overview

FirstRep is an all-in-one platform for independent personal trainers, bringing programming, coaching, scheduling, payments and client discovery together. Its strongest fit is a trainer who wants both day-to-day client tools and a route to marketplace leads; the trade-off is a three-client ceiling on the free plan and a 20% fee on marketplace-acquired payments.

Key features

FirstRep combines adaptive workout programming and nutrition tracking with scheduling, messaging, check-ins, habits and progress tracking. Its AI Workout Builder draws on 1,734 exercises with video demonstrations and uses 109 tools across 15 domains to create a personalized program in about 30 seconds. That breadth can make programming a faster part of a broader coaching workflow, though the AI builder is only one component of the product rather than a replacement for a trainer’s judgment.

For ongoing coaching, trainers get compliance rates, check-in scores, risk flags, progress tracking and automated follow-ups. Those signals and follow-ups are useful for managing clients at scale; trainers who only need to log their own workouts may find the broader client-management focus unnecessary.

Trainer profiles appear in a marketplace where prospective clients can search by specialty, location, rating and price. That can give an independent trainer another discovery channel, but the economics depend on how a client arrives: FirstRep takes 20% of payments from clients acquired through the marketplace, while self-invited clients carry 0% commission.

Health-data integrations include Apple Health, Google Fit, MyFitnessPal and Strava, with Google Calendar for scheduling. Payments run through Stripe; FirstRep says Stripe alone processes and stores card information, so the platform does not access full card details. FirstRep also says data is encrypted in transit and at rest, every database table has Row Level Security policies, and progress photos are kept in private, access-controlled storage. It says it does not sell personal information or use progress photos or health data to train machine learning models.

Support includes email, in-app chat, a help center, guides, tutorials and video walkthroughs. The team aims to respond to messages within 24 hours.

Pricing

FirstRep has a free plan and a paid Pro plan; there is no free trial. The free plan costs nothing, billed Free forever. It supports up to three active clients and includes full AI Agent coaching access, the 1,734-exercise video library, a marketplace listing, Stripe payments, scheduling, messaging, check-ins, nutrition, habits and progress tracking. That makes it a substantial starting point for a solo trainer with a small roster, but the active-client cap quickly rules it out for a growing practice.

Pro is shown at $191.51 a month, billed $19/mo. It includes eight clients, then charges $1.50 per client above eight; it also offers unlimited clients, everything in Free and AI Marketing Agent features. For a trainer adding clients beyond the free cap, the paid plan removes the hard limit, although the per-client charge above eight means the cost rises with the roster. The gap between the displayed price and billed amount makes it important to check the billing figure before subscribing.

Platforms

FirstRep is available on Android, iOS and the web. That mix suits trainers who want mobile access alongside browser-based work, with no desktop-app platform listed.

Who it's for

FirstRep is best suited to independent fitness trainers who want one system for client programming, coaching, scheduling, payments and discovery. The free plan is a reasonable fit for a trainer serving no more than three active clients; Pro is more relevant once client volume exceeds that limit or AI marketing tools matter. Trainers who rely heavily on marketplace leads should weigh the 20% commission against the value of that discovery, while those with an established client base can avoid it by inviting clients directly.

Pros and cons

• Pros: The free plan includes a broad set of coaching and business tools, including full AI Agent coaching access, payments and a marketplace listing, rather than limiting the free tier to workout logging.
• Pros: Marketplace search filters and a 0% commission on self-invited clients give trainers two distinct ways to bring clients into the platform.
• Cons: The free plan stops at three active clients, a meaningful constraint for trainers with a growing roster.
• Cons: FirstRep takes 20% of payments from clients acquired through its marketplace, which can be costly compared with direct referrals.
• Cons: Pro's listed $191.51 a month and billed $19/mo do not match, so the price presentation warrants confirmation before purchase.

Alternatives

For a narrower focus on workout tracking and training logs, consider Fitness Workout Tracking Software. TrainingPeaks is a freemium option with a free plan, a free trial and apps for Android, iOS, macOS, web and Windows. ASICS Runkeeper offers a free activity-tracking plan with basic stats, progress insights and prescribed workouts. Final Surge has a free personal plan with athlete features, connected app and device sync, stats and analysis, and web and mobile apps. Garmin Connect keeps existing features and data free. Hevy may suit someone who wants a simpler lifting log, though its free plan caps routines at four and custom exercises at seven. JEFIT offers free workout routines, exercise logging and a library of more than 1,400 guided exercises. MapMyRide is oriented around ride tracking, with unlimited custom maps and saved workouts on its free plan. My PT Hub is another option for personal trainers.

Verdict

Choose FirstRep if you are an independent trainer who wants programming, coaching operations, payments and client discovery in one platform, especially if you can bring clients directly and avoid marketplace commission. Look elsewhere if your practice depends on marketplace leads and a 20% cut is too steep, or if three active clients is not enough to run your business on a free plan.