FindLume

Overview

FindLume is a product-discovery and shopping-assistance service for online shops, combining visual search, recommendations and merchandising controls. It suits merchants who want these capabilities in one service, particularly where shoppers search by appearance or need guidance from a product catalog. Its main trade-off is the firm limits on searches, chats, sites and team seats in paid plans.

Shoppers upload a photo to find products by color, style and shape. Hybrid ranking combines vector similarity with text relevance, and a catalog-based assistant answers questions and recommends products. This breadth can serve different discovery needs in one shop, but the appropriate plan depends on catalog size and traffic.

Key features

Search and assistance

Photo upload makes visual search a fit for products shoppers can recognize more readily by look than by words. Hybrid ranking fuses visual similarity with text relevance, while the assistant uses the shop’s catalog and knowledge base to provide answers and recommendations. The assistant’s capacity is quota-based on the paid tiers that publish chat allowances, so shops with heavier conversational use should assess that limit alongside search volume.

Merchandising and analytics

Merchants can pin, boost, bury or hide products in results and preview changes in real time. That gives teams direct control over visibility rather than leaving every result to ranking. The dashboard tracks searches, clicks, zero-result queries and conversion rates, useful measures for deciding where discovery needs attention.

Integrations and data handling

FindLume supports Shopify, Magento, Shopware and any platform, and offers both web and API access. Shopper data is processed on servers in Germany; catalog import takes place on the maker’s hardware in Bulgaria. Habitat Creative Ltd. provides a GDPR Article 28 data-processing agreement. FindLume says merchant-specific website models are not combined across merchants and Microsoft does not use Azure OpenAI data to train its models.

Support is by email. Scale adds priority support, while Enterprise offers dedicated support and an SLA. There is no availability guarantee outside a written Enterprise agreement. When a monthly quota is exhausted and no pack balance remains, requests of that type are refused until the quota resets, a material consideration for shops with variable demand.

Pricing

FindLume has a free plan, paid plans from €79/mo (annual), and a 14-day trial. The listed monthly plan prices below are billed monthly; compare those terms with the annual starting price rather than assuming they are interchangeable.

Build is the entry point for a single-site shop that can stay within 10,000 monthly searches and needs only one team member. It has no listed chat quota or merchandising rules. Grow raises catalog and search capacity, adds a chat allowance, merchandising and room for a larger team, making it the more practical tier for multi-site shops. Scale is for larger operations needing higher quotas, more seats, longer retention and priority support. Enterprise suits shops needing custom volumes or infrastructure, or a formal SLA.

The free plan offers a way to begin without a paid subscription, but its quotas and limits apply and there is no support commitment. The 14-day trial gives a short evaluation window. Across quota-based plans, exhausting a monthly allowance without pack balance stops further requests of that type until reset, so businesses should allow for demand peaks when choosing a tier.

Platforms

FindLume is offered on web and through an API, and supports Shopify, Magento, Shopware and any platform. That makes it relevant to both named commerce systems and shops using other platforms, though the practical fit will depend on the integration approach they need.

Who it's for

FindLume is for businesses operating online shops, not individual consumers. Shops with modest usage may find the free or Build limits sufficient; businesses that need guaranteed availability, dedicated support or custom capacity should consider Enterprise. It is less suitable for teams that need an availability guarantee outside an Enterprise agreement or whose usage can exceed quotas without interruption.

Pros and cons

• Pros: Visual search, hybrid ranking and a catalog-aware assistant cover visual and question-led product discovery in one service.
• Pros: Merchandising rules and real-time preview let merchants directly shape search results.
• Pros: Support for named commerce platforms and any platform, plus API access, broadens integration options.
• Cons: Search and chat quotas can stop requests when exhausted and no pack balance remains.
• Cons: Build is limited to one website and one team member, and does not include listed merchandising rules.
• Cons: Availability is not guaranteed unless covered by a written Enterprise agreement.

Alternatives

AI Visual Search Tools is a category list for shoppers comparing visual-search options. Google Lens is a free alternative across Android, iOS, macOS, web and Windows; choose it for general visual search rather than FindLume’s shop-oriented discovery and merchandising suite. Pinterest Lens is free on Android, iOS and web, but requires a Pinterest account and camera access for mobile camera search; it is the more relevant choice for Pinterest users seeking that experience.

Ecomvis offers a free plan with 50 AI searches per month, one website, text, voice and image search, API access and community support, making it worth considering for a small shop wanting a low-volume starting point. i spy is free to download and use on Android and iOS, with some features potentially requiring a paid subscription; it is a consumer-oriented alternative rather than a shop platform.

Lookbook AI has a free Starter tier for up to 1,000 products and 1,000 monthly searches, with a visual product finder widget, basic analytics and email support; choose it when those lower catalog and search limits suit the shop. Pictr.ai is another freemium API and web option, with a free plan capped at 50 products and 100 monthly searches, suited to evaluating a very small catalog. Trooply Visual Search API offers a free allowance of 50 products and 1,000 API calls per month, with image and text search; it may suit teams prioritizing API-based trials with modest call volume. ASOS Style Match is a free Android and iOS alternative from ASOS.

Verdict

Choose FindLume if you run an online shop and want visual search, catalog-based assistance and direct merchandising controls under one roof, with plan capacity matched to your traffic. Its breadth and platform support are persuasive, but quota stoppages and the lack of a non-Enterprise availability guarantee matter. Shops that need assured continuity, custom volumes or dedicated service should look to Enterprise; smaller or consumer-focused users may be better served by a narrower alternative.