Pictr.ai is a visual search platform for shoppers and retailers, available on the web and through an API. Shoppers can upload a selfie, screenshot, photo, or other image to find products with a similar look. Search considers mood, palette, silhouette, and aesthetic as well as pixels; if an exact match is unavailable, results can reflect a similar style, palette, or vibe. Shopper tools include Shop by Photo, a five-question Style Quiz, daily-updated Trending Now, and shareable Mood Boards. The shopper experience is free and requires no account. Retailers supply product images, names, prices, and URLs, then can embed a widget in Shopify, WooCommerce, or custom HTML storefronts using a script tag. The widget adapts to store colors and fonts, while analytics show searched styles and which discoveries lead to purchases. Retailer plans range from Free at $0/month to Scale at $79/month. Paid plans include a 14-day free trial without a credit card. Free, Starter, and Growth automatically upgrade when their stated limits are reached.
Who it is for
Pictr.ai suits shoppers looking for products by image and retailers who want to add visual search to an online storefront. Retailers can use its analytics to see which styles customers search for and which discoveries lead to purchases.
What is good
- Shoppers can search with uploaded images.
- Shopper access is free and needs no account.
- Widget supports Shopify, WooCommerce, and custom HTML.
- Widget adapts to store colors and fonts.
- Scale includes an SLA and custom integrations.
What to know first
- Free plan allows up to 50 products.
- Free plan allows 100 searches per month.
- Free, Starter, and Growth auto-upgrade at stated limits.
- Native Shopify app is described as coming soon.
Verdict
Pictr.ai offers image-based product discovery for shoppers and an embeddable widget for retailers. Retailers should account for plan limits and automatic upgrades when selecting a tier.
Get started with Pictr.ai
- Open https://pictr.ai/ for the shopper experience or retailer plans.
- For retailer use, upload product images, names, prices, and URLs.
- Add the widget to a Shopify, WooCommerce, or custom HTML storefront with a script tag.
- Choose a plan; the Free plan is available, and paid plans offer a 14-day trial without a credit card.
- Use uploaded images for shopper product searches, or explore Shop by Photo, Style Quiz, Trending Now, and Mood Boards.
What the free plan stops at
The Free retailer plan covers up to 50 products and 100 searches per month, with one API key and a Pictr.ai badge. Free, Starter, and Growth automatically upgrade when their stated product or search limits are reached. The shopper experience is free to use and requires no account.
Questions about Pictr.ai
Is Pictr.ai free?
The shopper experience is free and requires no account. Retailers can also use a Free plan at 0.00 USD per month, with limits of 50 products and 100 searches per month.
What do retailer plans cost?
Free is 0.00 USD per month, Starter is 9.00 USD per month, Growth is 29.00 USD per month, and Scale is 79.00 USD per month.
Does Pictr.ai offer a free trial?
Paid plans include a 14-day free trial without a credit card. The site says customers can cancel anytime.
Which platforms can retailers use to embed the widget?
A script tag can embed it in Shopify, WooCommerce, or custom HTML storefronts. Pictr.ai is also available on the web and through an API.
Does Pictr.ai have a Shopify app?
A native Shopify app is described as coming soon, with catalog auto-sync, storefront search integration, and compatibility with any Shopify theme.
Do retailer plans upgrade automatically?
Free, Starter, and Growth automatically upgrade when their stated product or search limits are reached. Scale does not auto-upgrade.
Pictr.ai plans and pricing
All plansCompared on AI visual search tools
- Free plan
- Yes
- Input mode
- upload
- Result focus
- products
- Shopping search
- Yes
- API access
- Yes
