ASOS Style Match lets shoppers search ASOS products for pieces similar to an image that inspires them. Users can take a photo or upload an existing image, then view the closest matches in the ASOS product range. A starting image might show a look in a magazine or a friend's style. The search is focused on ASOS products. ASOS describes the feature as photo and visual search technology, and links to Style Match app downloads for Android and iOS. The feature is free. For questions, ASOS says its Help pages are available 24/7 and customer care advisors can be reached through Live Chat. ASOS Fit Assistant is a related but separate sizing feature: it provides personalized size recommendations based on similar shoppers and bespoke measurements. ASOS describes its broader experience as following an always-in-beta philosophy.
Who it is for
Style Match suits shoppers who have an image of a look they want to find similar pieces for and are searching within ASOS products. It is available through Android and iOS app downloads linked by ASOS.
What is good
- Search with a photo or uploaded image
- Finds closest matches among ASOS products
- Android and iOS app downloads are linked
- Free to use
What to know first
- Search is limited to ASOS products
Verdict
Style Match is a focused image search for finding similar items within ASOS. It does not search products across multiple retailers.
Get started with ASOS Style Match
- Open the ASOS experience page.
- Choose the Android or iOS app download linked from the page.
- Snap or upload an image of the look you want to search.
- Review the closest matches from ASOS products.
Questions about ASOS Style Match
Is ASOS Style Match free?
Yes. Its pricing model is free, and a free plan is listed.
What does Style Match search?
It searches ASOS products for pieces similar to the image and shows the closest matches.
Can I take a photo or upload one?
Yes. You can snap an image or upload one to search.
Which platforms are supported?
Android and iOS app downloads are linked from the ASOS page.
Who makes ASOS Style Match?
The product page identifies ASOS as the maker.
Does ASOS offer personalized sizing?
ASOS Fit Assistant is a related feature that offers personalized size recommendations based on similar shoppers and bespoke measurements.
Compared on AI visual search tools
- Free plan
- Yes
- Input mode
- both
- Result focus
- products
- Shopping search
- Yes
- Mobile app
- Yes
