ASOS Style Match

Free plan AndroidiPhone

What ASOS Style Match is

ASOS Style Match lets shoppers search ASOS products for pieces similar to an image that inspires them. Users can take a photo or upload an existing image, then view the closest matches in the ASOS product range. A starting image might show a look in a magazine or a friend's style. The search is focused on ASOS products. ASOS describes the feature as photo and visual search technology, and links to Style Match app downloads for Android and iOS. The feature is free. For questions, ASOS says its Help pages are available 24/7 and customer care advisors can be reached through Live Chat. ASOS Fit Assistant is a related but separate sizing feature: it provides personalized size recommendations based on similar shoppers and bespoke measurements. ASOS describes its broader experience as following an always-in-beta philosophy.

Who it suits

Style Match suits shoppers who have an image of a look they want to find similar pieces for and are searching within ASOS products. It is available through Android and iOS app downloads linked by ASOS.

What it does well

Search with a photo or uploaded image
Finds closest matches among ASOS products
Android and iOS app downloads are linked
Free to use

What to know first

Search is limited to ASOS products

Getting started

Open the ASOS experience page.
Choose the Android or iOS app download linked from the page.
Snap or upload an image of the look you want to search.
Review the closest matches from ASOS products.

Verdict

Style Match is a focused image search for finding similar items within ASOS. It does not search products across multiple retailers.

Questions

Is ASOS Style Match free?

Yes. Its pricing model is free, and a free plan is listed.

What does Style Match search?

It searches ASOS products for pieces similar to the image and shows the closest matches.

Can I take a photo or upload one?

Yes. You can snap an image or upload one to search.

Which platforms are supported?

Android and iOS app downloads are linked from the ASOS page.

Who makes ASOS Style Match?

The product page identifies ASOS as the maker.

Does ASOS offer personalized sizing?

ASOS Fit Assistant is a related feature that offers personalized size recommendations based on similar shoppers and bespoke measurements.

Facts from ASOS Style Match's own pages

Android app: The ASOS page links to an Android app download for Style Match. · asos.com, 3 Oct 2026
Broader experience: ASOS describes its experience as following an always testing, 'always in beta' philosophy. · asos.com, 3 Oct 2026
Catalog scope: Style Match searches ASOS products for similar items. · asos.com, 3 Oct 2026
Customer support: ASOS says its Help pages are available 24/7 and customer care advisors are available through Live Chat. · asos.com, 3 Oct 2026
Founded: 2000 · asos.com, 28 Sept 2026
Headquarters: London, United Kingdom · asos.com, 28 Sept 2026
Inspiration: The maker gives a magazine look or a friend's style as examples of inspiration for a search. · asos.com, 3 Oct 2026
iOS app: The ASOS page links to an iOS app download for Style Match. · asos.com, 3 Oct 2026
Maker: The product page identifies the maker as ASOS; it does not state headquarters or founding year. · asos.com, 3 Oct 2026
Photo search: Users can snap or upload an image, and Style Match searches ASOS products for the closest matches. · asos.com, 3 Oct 2026
Purpose: Style Match helps users find similar pieces based on a look that inspires them. · asos.com, 3 Oct 2026
Related sizing feature: ASOS Fit Assistant offers personalized size recommendations based on similar shoppers and bespoke measurements. · asos.com, 3 Oct 2026
Search input: Users can snap or upload an image to search. · asos.com, 3 Oct 2026
Search results: Style Match searches ASOS products and shows the closest matches. · asos.com, 3 Oct 2026
Technology: ASOS describes Style Match as photo search technology and its experience page also refers to visual search technology. · asos.com, 3 Oct 2026
Use case: The page describes finding pieces inspired by a look in a magazine or a friend's style. · asos.com, 3 Oct 2026
What it does: Style Match uses photo search technology to find similar pieces from ASOS products. · asos.com, 3 Oct 2026