Feending

Feending is alumni management software for universities, business schools and alumni associations coordinating graduate communities. It is strongest for teams that want records, outreach and community activity together, but the free tier leaves AI networking and event tools to higher plans.

Its broad workflow coverage is appealing; organizations with strict data-location requirements should weigh its international-transfer terms before choosing it.

Overview

Feending combines alumni profiles and participation indicators with communication, events, memberships and networking. Profiles can be kept current and segmented by graduating year, degree or interest, making targeted outreach more practical than treating a diverse alumni network as one audience.

The platform also supports mentoring programs, community spaces, email campaigns and engagement analytics. Its data processing agreement says it uses Amazon and Google Cloud Platform servers, makes hourly backups and retains the last daily backup for 30 days. User data may be transferred or stored outside the EEA through suppliers, with legal mechanisms for international transfers. That is a material consideration for institutions with strict residency policies.

Key features

Records, communications and events

Feending brings profiles, segments and participation indicators into an alumni database, then lets teams target messages by year, degree or interest. Event tools handle sign-ups and attendance tracking for reunions and networking, giving administrators a way to coordinate participation as well as invitations.

Networking and memberships

AI recommendations connect alumni with relevant peers without requiring staff to make each match manually. Membership and fee management, alongside community monetisation, can help organizations manage member activity and payments within the same platform. These capabilities make Feending more than a contact list, though AI connections and events are not included in its Free plan.

Integrations and API

Feending lists Stripe and Redsys for payments, HubSpot and Salesforce for CRM, Power BI for analytics, WordPress for websites, and LinkedIn profile import. Its public API supports workflow automation, user and profile synchronization, automatic registration and direct community access from a website. This makes it a stronger fit for institutions connecting alumni work to existing systems than for teams seeking a standalone directory alone.

Pricing

Feending uses a freemium model. Its plan names and prices are shown in euros per month, while the Pro and Premium descriptions also give annual-billing figures in euros per month; confirm the applicable billing terms before committing.

Free is a reasonable starting point for an organization with one administrator that needs a database and basic community functions; unlimited users avoid a member-count cap. It does not include the listed AI connections or Events Lite. Pro adds branding and resources but still does not name those Premium additions, so it suits teams prioritizing a more tailored community presence over AI matching and event functionality. Premium is the lower named tier for AI connections and event capability, though Events Lite is not unlimited event management. Custom is the fit for organizations requiring unlimited modules. No seat quota beyond Free's single administrator is stated for paid plans.

The alumni page offers a tailored, no-commitment demo and says the team replies in under 24 hours, a useful route for clarifying plan fit and billing terms before adoption.

Platforms

Feending is available on the web and through an API. The API may suit organizations integrating registration and profile workflows into their own systems, but it is not a substitute for a mobile app when users need native Android or iOS access.

Who it's for

Universities, business schools and alumni associations are the natural audience, particularly those managing mentoring, events, member fees and communications alongside graduate records. It is less compelling for a small group needing only a basic member directory, or for an institution that cannot accept the stated possibility of data transfers outside the EEA.

Pros and cons

• Pros: Unlimited users on Free make it possible to build a large network without a member cap, although administration is limited to one person.
• Pros: Profiles, segmented communications, event tracking, memberships and AI networking cover several recurring alumni-management tasks in one product.
• Pros: The public API and named integrations support connections to CRM, payment, analytics and website systems.
• Cons: Free is limited to one administrator and does not include AI connections or Events Lite.
• Cons: Premium offers Events Lite, while unlimited events appear only among Custom's modules.
• Cons: Supplier transfers or storage outside the EEA may rule it out for organizations with stricter data-location requirements.

Alternatives

Alumni Management Software is the broader category to browse if Feending's particular mix of plans and capabilities is not the right fit.

Choose Scholva Alumni Network if an Android app matters or a free plan capped at 200 students better matches your scale. AlumniMS may fit a smaller network seeking a free plan for up to 100 members with all 15 platform modules, while accepting no custom domain or priority support. AlumUnion is worth considering for institutions seeking a free web platform with no setup, subscription or per-member charge; online payment fees apply.

AlmaShines is an alternative if you need Android or iOS access; its Booster plan is $1,199 a year and caps usage at five admins and 3,000 alumni. For organizations comparing custom deployment approaches, Alumni OS offers project-scoped planning across SaaS, dedicated and private deployment options. Anthology Encompass is another paid option with Android, iOS and web platforms.

PeopleGrove Engagement Hub is another paid web option. Alumn-us offers price-unlisted institutional, starter and growth plans for organizations comparing alumni-transformation options.

Verdict

Feending is a good fit for universities, business schools and alumni associations that want alumni records, targeted communication and community operations in one system, with an API and integrations to connect it to existing workflows. Its free tier is unusually open on user count but narrow on administrators and higher-tier capabilities; look elsewhere if unlimited event tools, native mobile apps or tighter EEA data-location control are essential.