etracker Analytics

What etracker Analytics is

etracker Analytics is a paid analytics service for monitoring events, conversion funnels and ecommerce activity. It includes API access, consent management and version history, and its data retention is limited. Listed coverage includes websites, Shopify, WordPress/WooCommerce and Adobe Commerce (Magento). The platform category also includes API. These capabilities make it relevant to teams tracking website and online-store activity across the supported platforms.

The service is made by etracker Analytics, which was founded in 2000 and is headquartered in Berlin, Germany. It has three listed plans. Basic costs €10.80/mo and includes 25,000 hits per month; Pro costs €22.80/mo with the same monthly hit allowance; Enterprise costs €58.80/mo and includes 50,000 hits per month. Prices are plus VAT. Each plan has a minimum contract period of 12 months, and the license fee is payable in advance. There is no free plan, but a 30-day trial is available. Plan selection therefore involves considering both the monthly hit allowance and the contract and payment terms.

Who it suits

etracker Analytics suits organizations that need event, funnel or ecommerce tracking for websites and supported commerce platforms. It may fit teams that also want consent management, version history and API access, provided they can work with a 12-month minimum contract.

Limits

The lowest-priced plan, Basic, includes 25,000 hits per month and costs €10.80/mo. It has a 12-month minimum contract, prices plus VAT and a license fee payable in advance.

Getting started

1. Visit the etracker Analytics website.
2. Start the 30-day trial.
3. Choose Basic, Pro or Enterprise according to the monthly hit allowance.
4. Connect the service with a website, Shopify, WordPress/WooCommerce or Adobe Commerce (Magento), as applicable.
5. Plan for the 12-month minimum contract and advance license payment.

Verdict

Consider etracker Analytics if its event, funnel and ecommerce tracking coverage fits your website or commerce setup and the hit allowance matches your needs. Look elsewhere if you require a free plan or cannot accept the 12-month minimum contract and advance license payment.