EmailOctopus

Name: EmailOctopus
Author: EmailOctopus

Free plan APIExtensionWeb

What EmailOctopus is

EmailOctopus is a web-based email marketing service made by EmailOctopus, a company founded in 2015 and headquartered in London, United Kingdom. Its listed capabilities include email automation, audience segmentation and landing pages. The service also lists 1,000 native integrations, giving marketers a broad set of integrations to consider when building an email workflow.

EmailOctopus offers a free Starter plan and a Pro plan priced at $9 a month when billed yearly. Starter allows 2,500 subscribers and 10,000 emails per month, with one landing page, one form and one user. Pro also has a stated monthly send limit of 10,000 emails. These plan details give buyers concrete allowances to weigh alongside the product’s marketing tools and integration options. EmailOctopus is accessed on the web, and the stated features are centered on creating and managing email campaigns, organizing an audience, and using landing pages. The listed plan information makes Starter’s subscriber, landing page, form and user caps clear, while the Pro plan information specifies its monthly email limit.

Who it suits

EmailOctopus suits marketers who want web-based email tools for segmenting an audience, automating campaigns and using landing pages. It may also suit senders who want to compare a free plan with paid service and have a large selection of native integrations available.

What it does well

Includes email automation and audience segmentation.
Provides landing pages for marketing campaigns.
Lists 1,000 native integrations.
Free Starter plan allows up to 2,500 subscribers.
Accessible through the web.

What to know first

Starter is limited to one user, landing page and form.
Both listed plans have a monthly limit of 10,000 emails.
Starter is capped at 2,500 subscribers.

Limits

Starter allows up to 2,500 subscribers and 10,000 emails per month, with one landing page, one form and one user. Pro is listed with a 10,000-email monthly limit.

Plans

Plan	Billed and limits	Price
Starter	2,500 subscribers · 10,000 emails/month · EmailOctopus branding · reports retained 30 days · 1 landing page · 1 form · 1 user	Free
Pro	billed yearly · 10,000 subscribers shown · 10,000 emails/month shown · branding removal · reports retained forever · unlimited landing pages/forms/users · cancel anytime	$9 a month

As emailoctopus.com lists them, read 15 Oct 2026. The maker's own page has the final word.

Getting started

Visit the EmailOctopus website.
Access the service on the web.
Choose the free Starter plan or the Pro plan billed yearly.
Use the plan’s stated subscriber, send, landing page, form and user allowances when setting up campaigns.

Verdict

Choose EmailOctopus if you want web-based email marketing with segmentation, automation and landing pages, and the Starter plan’s allowances fit your needs. Consider another option if you need more than 10,000 monthly emails on the listed plans or more than one user on Starter. Pro costs $9 a month when billed yearly.

Questions

How much does EmailOctopus cost?

The Starter plan is free. Pro costs $9 a month when billed yearly.

What is included in the free plan?

Starter allows 2,500 subscribers and 10,000 emails per month, plus one landing page, one form and one user.

What is the Pro plan’s sending limit?

Pro includes 10,000 emails per month.

What does EmailOctopus do?

Its listed features include email automation, audience segmentation and landing pages.

What integrations are available?

EmailOctopus lists 1,000 native integrations.

Who makes EmailOctopus?

EmailOctopus is made by EmailOctopus, founded in 2015 and headquartered in London, United Kingdom.

Facts from EmailOctopus's own pages

API authentication: The legacy API requires an API key, HTTPS requests and JSON responses. · emailoctopus.com, 15 Oct 2026
API sending limitation: The API cannot send emails directly; campaigns must be created in the EmailOctopus dashboard. · help.emailoctopus.com, 15 Oct 2026
API version: API v2 launched on 7 October 2024 while the older API remains available; full documentation is provided in the dashboard and website. · help.emailoctopus.com, 15 Oct 2026
Automation: Automations support welcome messages, drip sequences, triggers, filters and conditional paths. · help.emailoctopus.com, 15 Oct 2026
AWS Connect product: EmailOctopus Connect sends through the customer's Amazon SES account and requires AWS setup knowledge. · help.emailoctopus.com, 15 Oct 2026
Company facts: LinkedIn lists London headquarters, a 2–10 employee size and a 2015 founding year. · uk.linkedin.com, 15 Oct 2026
Company legal identity: EmailOctopus is the trading name of Three Hearts Digital Ltd, registered in England and Wales under company number 09897211. · emailoctopus.com, 15 Oct 2026
Documentation depth: The help center lists dedicated sections for campaigns, automation, contacts, forms, billing, reports, delivery, Connect, integrations and API, plus videos. · help.emailoctopus.com, 15 Oct 2026
Email automation: Yes · emailoctopus.com, 20 Sept 2026
Email editor: The service provides drag-and-drop email creation, HTML editing and more than 100 mobile-friendly templates. · emailoctopus.com, 15 Oct 2026
Founded: 2015 · emailoctopus.com, 28 Sept 2026
Free plan: Yes · emailoctopus.com, 20 Sept 2026
Funding and ownership: The founders described the business as growing organically without venture capital funding in a 2017 company history post. · emailoctopus.com, 15 Oct 2026
Headquarters: London, United Kingdom · emailoctopus.com, 28 Sept 2026
Integration breadth: EmailOctopus says Zapier connects it to more than 2,000 applications and Make connects it to thousands more. · help.emailoctopus.com, 15 Oct 2026
Integrations: Native and partner integrations include WordPress, Shopify, WooCommerce, Salesforce, Wix, Leadpages and Zapier. · emailoctopus.com, 15 Oct 2026
Landing pages: Hosted landing pages include signup forms, custom fields, hidden fields, tags, consent controls, SEO settings and analytics IDs. · help.emailoctopus.com, 15 Oct 2026
Licence: The hosted platform is provided under a restricted, non-exclusive internal-use subscription licence rather than an open-source licence. · emailoctopus.com, 15 Oct 2026
Limit: advanced functionality: G2 reviewers say advanced automation workflows, deep CRM functions and multichannel marketing are less developed than enterprise competitors. · g2.com, 15 Oct 2026
Limit: billing model: A Capterra reviewer reports that duplicated contacts across multiple lists can raise costs and that this effect is not sufficiently clear. · capterra.com, 15 Oct 2026
Limit: design flexibility: Capterra reviewers report fewer templates and less customisation than larger email platforms, including constrained text alignment. · capterra.com, 15 Oct 2026
Limit: editor usability: Trustpilot reviewers mention awkward navigation, difficulty moving content blocks and repetitive test-recipient entry. · trustpilot.com, 15 Oct 2026
List management: Users can import contacts, apply tags and custom fields, and build segments from subscriber attributes or campaign activity. · help.emailoctopus.com, 15 Oct 2026
Monthly send limit: 10000 · emailoctopus.com, 20 Sept 2026