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DYMATRIX Web Analytics

What DYMATRIX Web Analytics is
DYMATRIX Web Analytics analyzes visitor behavior on websites, online shops, and apps using cookieless and server-side tracking. It tracks events, conversions, and ecommerce activity, processing data in real time. Reporting includes more than 350 best-practice reports, AI-supported dashboards, customizable KPIs, and filters. Click, heat, confetti, and visibility maps help examine interactions and scrolling; the product also supports long-term storage and raw-data analysis.
Data services include a reporting API, daily raw-data exports, a real-time event stream, and a remarketing feed. Headless Analytics provides interfaces to Microsoft Power BI, Tableau, and SAS. Customer analytics covers journeys, segmentation, cohorts, and product associations. Named shop-system interfaces include Shopware and Shopify, alongside CRM and marketing automation integrations. The vendor also lists behavioral triggers, dynamic content, product recommendations, real-time personalization, and omnichannel support. It says the product is GDPR-compliant, hosted in Germany, TÜV-certified for data protection, and designed to provide data sovereignty. An optional Customer Feedback add-on provides customizable on-site surveys with anonymized evaluation. Pricing is on request, and the product page invites prospective customers to request a demo.
Who it suits
DYMATRIX Web Analytics suits organizations analyzing visitor behavior across websites, shops, and apps. The vendor describes its customers as including SMEs, large listed companies, specialist providers, and market leaders across industries.
What it does well
- Tracks events, conversions, and ecommerce activity in real time.
- Offers more than 350 reports and AI-supported dashboards.
- Includes click, heat, confetti, and visibility maps.
- Provides raw-data exports and a real-time event stream.
- Customer analytics covers journeys, cohorts, and segmentation.
What to know first
- Pricing is available on request.
- Customer Feedback surveys require an optional add-on.
- No subscription plan is stated.
Getting started
- Visit the DYMATRIX Web Analytics website.
- Request a demo from the product page.
- Ask DYMATRIX for pricing and plan details.
- Choose web or API access for your use case.
Verdict
DYMATRIX Web Analytics combines behavioral tracking, reporting, customer analysis, and data export services. Prospective customers can request a demo, but the product page does not state a price.
Questions
How much does DYMATRIX Web Analytics cost?
Pricing is available on request.
Which platforms does it support?
The listed platforms are web and API.
Does it integrate with business intelligence tools?
Headless Analytics lists Microsoft Power BI, Tableau, and SAS interfaces.
Which shop systems are named?
The product page names Shopware and Shopify interfaces.
Does it include customer analytics?
Yes. Features include journey, segmentation, cohort, and product association analysis.
Is there a customer feedback feature?
An optional add-on supports customizable on-site surveys with anonymized evaluation.
Facts from DYMATRIX Web Analytics's own pages
- API access
- Yes · dymatrix.de, 19 Sept 2026
- Audience
- The vendor describes its customers as including SMEs, large listed companies, specialist providers, and market leaders across industries. · dymatrix.de, 5 Oct 2026
- Availability and pricing
- The product page invites prospective customers to request a demo and does not state a price or subscription plan. · dymatrix.de, 5 Oct 2026
- BI integrations
- Headless Analytics lists Microsoft Power BI, Tableau, and SAS as BI-system interfaces. · dymatrix.de, 5 Oct 2026
- Conversion funnels
- Yes · dymatrix.de, 19 Sept 2026
- Customer analysis
- Its customer analytics features include journey, cohort, segmentation and product association analyses. · dymatrix.de, 5 Oct 2026
- Customer analytics
- The customer analytics module includes customer journey analysis, segmentation, cohort analysis, and product association analysis. · dymatrix.de, 5 Oct 2026
- Customer feedback
- An add-on provides on-site surveys with anonymized, data-protection-compliant evaluation and customizable questions. · dymatrix.de, 5 Oct 2026
- Customer feedback add-on
- An optional Customer Feedback add-on supports customizable on-site surveys with anonymized, data-protection-compliant evaluation. · dymatrix.de, 5 Oct 2026
- Data export
- A reporting API, daily raw-data export, real-time event data stream, and remarketing feed are listed as data services. · dymatrix.de, 5 Oct 2026
- Data processing
- The product processes visitor data in real time and offers long-term data storage and daily exports of unaggregated raw tracking data. · dymatrix.de, 5 Oct 2026
- Ecommerce tracking
- Yes · dymatrix.de, 19 Sept 2026
- Event tracking
- Yes · dymatrix.de, 19 Sept 2026
- Founded
- 2001 · dymatrix.de, 28 Sept 2026
- Headless analytics
- Headless Analytics provides data to third-party BI systems including Microsoft Power BI, Tableau and SAS. · dymatrix.de, 5 Oct 2026
- Headquarters
- Stuttgart, Germany · dymatrix.de, 28 Sept 2026
- Integrations
- The page names Shopware and Shopify shop-system interfaces, plus integrations with CRM and marketing automation tools. · dymatrix.de, 5 Oct 2026
- Privacy and hosting
- The vendor says the product is GDPR-compliant, hosted in Germany, TÜV-certified for data protection, and designed to provide data sovereignty. · dymatrix.de, 5 Oct 2026
- Purpose
- DYMATRIX Web Analytics analyzes visitor behavior on websites, online shops, and apps using cookieless and server-side tracking. · dymatrix.de, 5 Oct 2026
- Real-time data
- The product processes data in real time and supports long-term data storage and raw-data analysis. · dymatrix.de, 5 Oct 2026
- Reports
- The product offers more than 350 best-practice reports, AI-supported dashboards, customizable KPIs, and extensive filters. · dymatrix.de, 5 Oct 2026
- Reports and dashboards
- It offers more than 350 best-practice reports, AI-supported dashboards and customizable KPIs. · dymatrix.de, 5 Oct 2026
- Support
- The vendor offers web analytics consulting, including conversion tuning and professional usability reviews. · dymatrix.de, 5 Oct 2026
- Usability analysis
- Built-in tools include click maps, heat maps, confetti maps, and visibility maps for analyzing interactions and scrolling. · dymatrix.de, 5 Oct 2026
Where DYMATRIX Web Analytics stands on Freedom251
- Web analytics tools#136 of 142