CusRev

CusRev is an open-source e-commerce plugin paired with an online platform for business and product reviews. It suits store operators who want review collection and display tools with media submissions and incentives. Its free plan covers essential plugin features, while its paid plan adds dedicated email support; stores seeking Google Seller Ratings for paid Search ads should look elsewhere.

Overview

CusRev brings review invitations, customer submissions and display features into an e-commerce workflow. Businesses can schedule invitations automatically or send them manually, and customers can review several products at once. This makes it a practical choice for stores that want to build product feedback into their order follow-up rather than manage a separate review process.

Reviews submitted in response to invitations are published on CusRev.com, where businesses cannot edit or delete them. CusRev describes verification as automatic, but does not check or endorse reviews. The publishing rule limits a business’s ability to alter invited submissions, but it is not a guarantee that a review is accurate.

Key features

• Invitations and reminders: Automatic scheduling supports routine follow-up, while manual invitations give stores more control. The default invites all customers, but businesses can change the setting to invite selected customers only.
• Product feedback and media: Customers can review multiple products at once and submit pictures or videos through mobile-friendly forms. That gives stores a way to collect richer feedback than text alone.
• Coupons: Automatic coupons and discount tiers let businesses offer incentives for reviews. Stores should weigh that flexibility against their own preference for incentivized feedback.
• Search and shopping features: SEO features, Google Shopping integration and XML product and product-review feeds extend the plugin beyond collecting submissions. CusRev also supports structured review data and widget displays.
• Compatibility: The plugin is compatible with WPML and Polylang, and the maker documents compatibility with WooCommerce Subscriptions. Review importing is also supported.
• Limits on Google advertising: CusRev does not support Google Seller Ratings, so its reviews cannot appear in paid Google Search ads. Stores that rely on that placement should choose another solution.

Pricing

The freemium model makes CusRev accessible to stores that want to start without a subscription. The Basic plan costs nothing forever and includes essential plugin features plus free community forum support. It is the sensible starting point for stores that can work with community support rather than dedicated assistance.

Professional costs $7.99 a month when billed monthly, or $59.99 a year when billed yearly. Both options include dedicated email support and a license key valid for one domain at a time; subdomains count as separate domains. The annual price is lower than paying the monthly rate for a full year, but requires yearly billing. Stores running multiple domains need to account for the one-domain limit. There is no free trial.

Platforms

CusRev is available as a self-hosted plugin and web platform. Its compatibility with WPML, Polylang and WooCommerce Subscriptions makes it relevant to stores using those tools, while the domain-based license is an important constraint for Professional customers.

Who it's for

CusRev is a good fit for e-commerce businesses that want automated or manual review invitations, product feedback with photos and videos, coupon incentives, and feeds or widgets for presenting reviews. The free Basic plan is suited to stores comfortable with community forum support; Professional is for those who want dedicated email support and can use a license on one domain.

It is a weaker fit for businesses that need Google Seller Ratings in paid Search ads, or that need a Professional license to cover multiple domains under one key. The publication rules may also matter to businesses that expect to edit or remove reviews submitted through invitations.

Pros and cons

• Pro: Basic is free forever and includes essential plugin features, so stores can begin collecting reviews without a subscription.
• Pro: Automatic scheduling, manual invitations and the option to target selected customers provide useful control over outreach.
• Pro: Photo and video reviews, coupons, XML feeds and Google Shopping integration cover several parts of a store’s review workflow.
• Con: Professional licenses cover one domain each, with subdomains counted separately, which can raise the cost for multi-domain operations.
• Con: CusRev does not support Google Seller Ratings, ruling it out for stores that want reviews in paid Google Search ads.
• Con: Businesses cannot edit or delete invited reviews published on CusRev.com, and automatic verification does not validate their accuracy.

Alternatives

For a broader comparison, see Product Review Software.

• Ali Reviews is another freemium option, with a free plan capped at 10 published reviews per product and no photos or videos per review; its paid Basic plan costs $14.95 a month.
• CWILL Product Reviews offers a free plan with unlimited review requests and six reviews per product, or an Essential plan starting at $11.99 a month.
• Judge.me is worth considering for a free plan with unlimited review requests, a review widget, star-rating badge, CSV imports, and photo and video review requests; its Awesome plan costs $15 a month.
• Junip has a free plan with unlimited review requests and orders, on-site displays, automated request emails, analytics and review replies.
• LAI Product Reviews has a free plan with limits including 50 emails per month and an Essentials plan at $6.99 a month.
• Loox offers a free Beginner plan capped at 500 total orders, billed as part of Shopify’s 30-day subscription billing period with no annual commitment.
• Rivyo has a free Indie plan with unlimited product reviews, 100 Amazon/AliExpress imports and 100 orders per month; Starter costs $9 a month.
• Ryviu offers a free plan with 20 reviews per product, 50 products, AliExpress imports, a product reviews widget and live chat; Basic costs $5.24 a month.

Verdict

Choose CusRev if you want a free e-commerce review workflow with invitations, media submissions, coupons and useful feed and display features, and can work within its domain and publishing rules. Its main strengths are the breadth of its essential features and a free entry point; look elsewhere if paid Google Search ad ratings or multi-domain licensing are priorities.