Cleanlist

Overview

Cleanlist brings prospect discovery, contact-data work and lead qualification into a single GTM workflow. It is best suited to sales and RevOps teams that want to find and assess prospects before routing them to a CRM or sales sequencer. Its broad workflow is a strong fit for coordinated prospecting, but monthly credits and paid-plan seat limits shape how widely a team can use it.

Key features

• Buyer search: Describe a target audience in plain English, then edit the resulting filters for people and companies. That gives teams a practical starting point without locking them into the initial description.
• Contact enrichment: Separate email and phone waterfalls query more than 25 providers, and unsuccessful lookups are not billed. This helps control waste when coverage is uncertain, although successful work still draws on the plan’s credit allowance.
• Email validation: Cleanlist checks syntax, domain and mailbox, and labels catch-all results. The label makes uncertain outcomes easier to distinguish from clearly validated addresses.
• AI qualification: Agents can examine company websites and news, answer custom questions in lead columns, rank and score prospects, and link to supporting sources. That can make prioritisation more inspectable than a score alone, but teams doing this across large lists should account for credits.
• CRM and sales delivery: Native two-way sync with HubSpot, Salesforce and Pipedrive, plus delivery to Outreach, Salesloft and Lemlist, can connect prospecting to existing workflows. These capabilities are limited to Pro and Scale for two-way CRM sync and sequencer delivery.
• Chrome extension: Enrich contacts from LinkedIn, other websites and within Salesforce. This is useful for teams sourcing prospects outside a dedicated search workflow.
• Security and AI data: Cleanlist says it uses encryption in transit, access controls, least-privilege production access, authentication controls, logging and vendor security review. It also says it does not use HubSpot Customer Data or Business Contact Data to train general-purpose or third-party AI models.

Pricing

Cleanlist has a free plan and three paid tiers. A new workspace gets a 14-day Scale trial with 250 credits and three seats, without a card; public API and MCP are excluded from the trial. Email support is included on every plan, while priority support starts at Pro.

The free plan is a constrained way to try the workflow, but its 30 monthly credits and one seat make it a poor fit for ongoing team prospecting. Starter is the entry point for small teams needing more volume; it has two seats and lacks the listed Pro/Scale access to two-way CRM sync, sequencer delivery and the public REST API. Pro raises the allowance and seat count and adds priority support alongside those integrations and API access. Scale is for teams needing the largest listed allowance and ten seats. MCP is listed on Starter, Pro and Scale. Each paid plan caps lists at 2,500 leads, so a larger credit budget does not remove that per-list limit.

Platforms

Cleanlist is available on the web, through a Chrome extension and by API. API access is listed for Pro and Scale, while the MCP server is listed for Starter, Pro and Scale; neither API nor MCP is included during the trial.

Who it's for

Cleanlist is intended for organisations and their workers, including GTM, sales and RevOps teams. It makes the most sense for groups that want prospect search, enrichment, validation, qualification and handoff connected in one process. A solo user or small team with low-volume needs may find the free allowance sufficient to evaluate the product, but the one-seat cap and small credit pool constrain sustained use.

Pros and cons

• Pro: Unsuccessful email and phone lookups are not billed, reducing the cost of searching when contact coverage is uncertain.
• Pro: AI qualification can draw on company websites and news and attach supporting sources, giving teams more context for ranking prospects.
• Pro: CRM sync and sequencer delivery connect prospecting to common sales systems on Pro and Scale.
• Con: The free plan offers only 30 credits per month and one seat, so it is mainly an evaluation tier rather than a workable team allowance.
• Con: Starter omits the listed public REST API, two-way CRM sync and sequencer delivery, requiring an upgrade for those workflows.
• Con: All paid plans cap lists at 2,500 leads, even as monthly credits rise substantially between tiers.

Alternatives

Browse our Lead Enrichment Software directory to compare options. Consider Clay if its free allowance of 500 actions and 100 data credits per month, with unlimited seats and tables, better suits a broad initial evaluation. Mattermark is another alternative. Choose Wappalyzer when its free monthly technology lookups and email verifications are more relevant to your needs. BuiltWith offers a free allowance of 10 detailed lookups per day. Coresignal is worth considering for its free tier of 2,000 credits and 7-day trial. Datagma is an alternative with a free plan that includes monthly phone and email allowances. Enrich offers 100 credits for new accounts with every product unlocked on its free plan. Enrichabl offers a free forever plan with 100 leads.

Verdict

Cleanlist is a strong choice for sales and RevOps teams that want prospect discovery, contact checks, research-led qualification and sales-tool delivery in one workflow. Its provider waterfalls and source-linked AI qualification are the clearest reasons to choose it; look elsewhere if you need larger lists than 2,500 leads or want API and two-way CRM sync without moving beyond Starter.