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Clayfin Channel Analytics
What Clayfin Channel Analytics is
Clayfin Channel Analytics helps banks see customer behaviour across mobile, web, branch and assisted channels in one connected view. Running on Clayfin Platform, it brings together journey data, channel activity, customer behaviour and business context. Teams can track channel usage, segment customers, examine journeys and identify drop-off points or friction. Journey mapping and identity resolution are listed capabilities.
For timely monitoring, the product offers real-time alerts, event-based triggers, campaign response tracking and service behaviour monitoring, along with actionable customer signals. Executive dashboards, channel performance views, journey analytics, customer engagement reporting and role-based visualization present information for product, service, marketing and digital banking teams. Clayfin says it works with banks to shape questions, connect data and configure views for the teams that need them.
Channel Analytics runs on Clayfin Platform, which lists real-time hooks into core banking systems, streaming analytics data to warehouses and lakes, and integrations spanning banking and related services. The platform’s cognitive layer is described as bank-owned and run on-prem, with models hosted inside the bank perimeter. Clayfin reports that a leading bank reduced digital account-opening abandonment by 46% after using the analytics to find journey friction. Pricing is on request; prospective customers can request a demo or contact Clayfin.
Who it suits
It suits banks seeking to understand customer movement across digital, branch and assisted channels, and to locate friction in customer journeys. Product, service, marketing and digital banking teams can use its dashboards and monitoring capabilities, with Clayfin supporting banks in shaping questions and configuring views.
What it does well
- Combines customer behaviour and activity across four banking channel types.
- Tracks journeys, segments, channel use and customer drop-off.
- Real-time alerts and event-based triggers support ongoing monitoring.
- Role-based dashboards serve several banking team functions.
- Lists integrations with major core banking systems and related services.
- Cognitive layer models are hosted inside the bank perimeter.
What to know first
- Pricing is provided on request.
- Channel Analytics runs on Clayfin Platform.
Getting started
- Visit the Clayfin Channel Analytics website.
- Contact Clayfin or request a demo to discuss needs.
- Work with Clayfin to shape questions, connect data and configure views.
- Run Channel Analytics on Clayfin Platform.
Verdict
Banks that need cross-channel journey analysis, customer segmentation and monitoring should consider Clayfin Channel Analytics. Its connected banking view and configurable dashboards are the main reasons to look at it. Banks seeking a stated price before contacting a vendor may prefer to look elsewhere.
Questions
What does Clayfin Channel Analytics cost?
Pricing is on request; Clayfin invites prospective customers to talk to its team.
Which channels does it cover?
It brings together customer behaviour across mobile, web, branch and assisted channels.
What systems can it integrate with?
Clayfin Platform lists Finacle, Temenos, Oracle FLEXCUBE and legacy cores, plus integrations for lending, deposits, cards, credit bureaus, KYC providers and analytics data stores.
What security and compliance capabilities are listed?
Clayfin identifies itself as ISO 27001:2022 certified. Its platform lists zero-trust networking, HSM-backed keys, continuous vulnerability scanning, and RBI-, SEBI- and GDPR-ready controls.
How is the cognitive layer deployed?
It is described as bank-owned and run on-prem, with models hosted inside the bank perimeter.
Can a bank get help with implementation?
Clayfin says it works with banks to shape questions, connect data and configure views. Prospective customers can request a demo or contact the team.
Facts from Clayfin Channel Analytics's own pages
- Alerts and monitoring
- Listed capabilities include real-time alerts, event-based triggers, campaign response tracking, and service behaviour monitoring. · clayfin.ai, 10 Oct 2026
- Banking focus
- Clayfin says Channel Analytics helps banks identify journey friction and understand customer movement across banking relationships. · clayfin.ai, 10 Oct 2026
- Certification
- Clayfin’s story page says the company achieved ISO/IEC 27001 certification and identifies ISO 27001:2022. · clayfin.ai, 10 Oct 2026
- Compliance
- Clayfin Platform describes itself as RBI, SEBI, and GDPR-ready and lists immutable audit logs, backup, restore, and disaster recovery. · clayfin.ai, 9 Oct 2026
- Core systems
- Clayfin says it integrates with Finacle, Temenos, Oracle FLEXCUBE, and legacy cores. · clayfin.ai, 9 Oct 2026
- Customer insights
- It lists customer behaviour tracking, journey visibility, channel usage insights, customer segmentation, and drop-off and friction analysis. · clayfin.ai, 10 Oct 2026
- Dashboards
- It offers executive dashboards, channel performance views, journey analytics, customer engagement reporting, and role-based visualization. · clayfin.ai, 10 Oct 2026
- Data integration
- Clayfin Platform describes real-time hooks into core banking systems and streaming analytics data to warehouses and lakes. · clayfin.ai, 10 Oct 2026
- Deployment detail
- The platform’s cognitive layer is described as bank-owned and run on-prem, with models hosted inside the bank perimeter. · clayfin.ai, 9 Oct 2026
- Founded
- 2000 · clayfin.ai, 28 Sept 2026
- Headquarters
- Chennai, Tamil Nadu, India · clayfin.ai, 28 Sept 2026
- Implementation support
- Clayfin says it works with banks to shape questions, connect data, configure views, and make Channel Analytics useful to the teams that need it. · clayfin.ai, 9 Oct 2026
- Integration
- Clayfin Platform lists real-time hooks into core banking systems and integrations for lending, deposits, cards, credit bureaus, KYC providers, and analytics data stores. · clayfin.ai, 9 Oct 2026
- Intended users
- The page identifies product, service, marketing, leadership, and digital banking teams as users of its analytics and views. · clayfin.ai, 10 Oct 2026
- Platform dependency
- Channel Analytics runs on Clayfin Platform, combining journey data, customer behaviour, channel activity, and business context in one connected view. · clayfin.ai, 9 Oct 2026
- Platform integration
- Channel Analytics runs on Clayfin Platform, which the company says connects journey data, customer behaviour, channel activity, and business context. · clayfin.ai, 10 Oct 2026
- Platform security
- Clayfin Platform lists zero-trust networking, secret rotation, HSM-backed keys, and continuous vulnerability scanning among its security capabilities. · clayfin.ai, 9 Oct 2026
- Pricing
- The product page directs interested customers to talk to Clayfin and does not state a price. · clayfin.ai, 10 Oct 2026
- Purpose
- Clayfin Channel Analytics brings customer behaviour together across mobile, web, branch, and assisted channels for banking teams. · clayfin.ai, 10 Oct 2026
- Reported outcome
- The product page reports that a leading bank reduced digital account-opening abandonment by 46% after using the analytics to identify journey friction. · clayfin.ai, 9 Oct 2026
- Responsiveness
- Its listed responsiveness features include real-time alerts, event-based triggers, campaign response tracking, service behaviour monitoring, and actionable customer signals. · clayfin.ai, 9 Oct 2026
- Security and compliance
- Clayfin’s platform page lists zero-trust networking, HSM-backed keys, continuous vulnerability scanning, and RBI-, SEBI-, and GDPR-ready controls. · clayfin.ai, 10 Oct 2026
- Security certification
- Clayfin’s site identifies the company as ISO 27001:2022 certified. · clayfin.ai, 9 Oct 2026
- Support and sales
- Clayfin invites prospective customers to request a demo or contact its team to discuss configuring Channel Analytics for their needs. · clayfin.ai, 10 Oct 2026
Where Clayfin Channel Analytics stands on Freedom251
- Customer Journey Analytics Software#28 of 34