Clarify
What Clarify is
Clarify is a CRM for prospecting, enrichment, reporting, call intelligence, and sales tasks handled by AI agents. It provides a visual sales pipeline, email synchronization, marketing campaigns, and AI features across web, Windows, macOS, an extension, and an API. Lead Finder searches more than 28 million companies and 175 million people, with coverage varying by role, company, industry, and region. Rep, the built-in assistant, can answer questions, update records, draft emails, build lists, and summarize meetings from plain-language requests. Clarify can record conversations with or without a bot, summarize them, and update the CRM. Campaign messages use connected Gmail or Outlook accounts and consume one credit per successful send. The free plan includes 1,000 credits monthly, 20,000 records, one campaign, and three objects. Starter costs $40 a month billed annually; Growth costs $1,000 a month billed annually.
Who it suits
Clarify suits sales teams that need prospecting, campaign management, CRM automation, and AI-assisted record updates. It also fits users working from supported desktop or web platforms rather than a mobile app.
What it does well
- Free plan with 1,000 monthly credits
- Lead database covers over 28 million companies
- AI assistant updates records and drafts emails
- Conversation recording and summaries
- Web, Windows, macOS, extension, and API access
What to know first
- No mobile app
- AI features pause when credits reach zero
- Paid plans start at $40 a month billed annually
- Coverage varies by role, company, industry, and region
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | 1k credits/mo · 20k records · 1 campaign · 3 objects · community & docs support | Free |
| Starter | billed annually · 250k records · 5 campaigns · 5 objects · chat & email support | $40 a month |
| Growth | billed annually · 100k+ credits/mo · 750k records · 20 campaigns · 10 objects · dedicated CSM · Slack support · CRM migration | $1,000 a month |
| Enterprise | billed annually · custom volume · custom record volume · unlimited campaigns · unlimited objects · dedicated GTME · custom integrations | On request |
As clarify.ai lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
Clarify combines CRM workflows, prospecting data, campaign tools, and AI agents across several platforms. Credit limits affect AI availability, while paid tiers expand records, campaigns, objects, and support.
Facts from Clarify's own pages
- Agent controls
- Clarify says agents run under workspace permissions, log their actions, and can be configured with read, write, and connected-tool access. · clarify.ai, 12 Oct 2026
- AI features
- Yes · clarify.ai, 23 Sept 2026
- Call intelligence
- Clarify says it records conversations with or without a bot, summarizes them, and updates the CRM. · clarify.ai, 12 Oct 2026
- Campaigns
- Campaign emails send through a connected Gmail or Outlook account and consume one credit for each successfully sent message. · clarify.ai, 12 Oct 2026
- Company
- The about page identifies Patrick Thompson and Ondrej Hrebicek as Clarify’s co-founders but does not state its headquarters or founding year. · clarify.ai, 12 Oct 2026
- Compliance
- Clarify says it supports HIPAA and GDPR, with a BAA and a DPA with Standard Contractual Clauses available to Growth plan customers and above. · clarify.ai, 12 Oct 2026
- Email sync
- Yes · clarify.ai, 23 Sept 2026
- Free plan
- Yes · clarify.ai, 23 Sept 2026
- Integrations
- Listed integrations include Google Workspace, Microsoft 365, Slack, Stripe, Notion, Linear, Granola, Apollo, Lemlist, LinkedIn, and Outreach; some listed connections are marked coming soon. · clarify.ai, 12 Oct 2026
- Limits
- When the credit balance reaches zero, AI features pause until the next billing cycle unless a paid workspace enables on-demand credits; meeting recording remains available. · clarify.ai, 12 Oct 2026
- Marketing automation
- Yes · clarify.ai, 23 Sept 2026
- Product
- Clarify describes itself as a CRM for prospecting, enrichment, reporting, call intelligence, and sales work handled by AI agents. · clarify.ai, 12 Oct 2026
- Prospecting
- Lead Finder searches Clarify’s database of more than 28 million companies and 175 million people, with coverage varying by role, company, industry, and region. · clarify.ai, 12 Oct 2026
- Sales assistant
- Rep is Clarify’s built-in AI assistant that answers questions, updates records, drafts emails, builds lists, and summarizes meetings from plain-language requests. · clarify.ai, 12 Oct 2026
- Visual sales pipeline
- Yes · clarify.ai, 23 Sept 2026
- Security
- Clarify states customer data is hosted on AWS in the United States, encrypted in transit and at rest, and covered by SOC 2 Type 2; EU hosting is planned. · clarify.ai, 12 Oct 2026
- Signals
- Signals brings market activity, category engagement, website visits, email opens, and product usage into CRM account records; the page says broader rollout is planned this year. · clarify.ai, 12 Oct 2026
- Support
- The Free plan lists community and docs support, Starter lists chat and email support, and Growth lists Slack support with a dedicated customer success manager. · clarify.ai, 12 Oct 2026
Where Clarify stands on Freedom251
- CRM Software#48 of 244