Centra

Name: Centra
Author: Centra

Paid APIWeb

What Centra is

Centra is a hosted, headless commerce platform for fashion and lifestyle brands running direct-to-consumer and wholesale operations. It supports localized selling across markets, currencies, price lists, languages, and warehouses. A fashion-focused product information management system handles complex product ranges, while order management brings wholesale and ecommerce orders into one control view. Brands can build sites and apps on Centra APIs and use a preferred content management system. Campaign tools provide flexible discounts and a rule-based voucher engine. Its integration directory covers payments, shipping, logistics, point of sale, marketing, analytics, ERP, and other categories, with examples including Stripe, Adyen, Klarna, PayPal, DHL, Klaviyo, Storyblok, and Fortnox. Centra states a 99.9% uptime guarantee for direct-to-consumer service, including peak sale periods. It says its information security system is ISO 27001:2022 certified and GDPR compliant, with TLS 1.2 or higher, AES-256 or other secure standards, MFA, and SSO. Pricing is available on request.

Who it suits

It suits fashion and lifestyle brands needing direct-to-consumer and wholesale commerce with localized operations. Teams wanting API-based storefronts and broad integration categories may also find it relevant.

What it does well

Supports direct-to-consumer and wholesale operations
Localized markets, currencies, languages, and warehouses
Fashion product information management included
API-based sites and preferred CMS support
Integration directory spans major commerce categories

What to know first

Pricing is available only on request
Requires API or web access
Hosted platform may not suit self-managed deployments

Plans

Plan	Billed and limits	Price
Centra	Pricing is described as simple; operations, updates, bug fixes, maintenance and support are included · book a demo to discuss the platform	On request

As centra.com lists them, read 9 Oct 2026. The maker's own page has the final word.

Getting started

Visit the Centra website.
Book a demo to discuss the platform.
Discuss pricing and the Centra plan with the company.
Plan web and API use for your commerce setup.

Verdict

Centra brings fashion product data, orders, localized commerce, APIs, promotions, and integrations into a hosted platform. Its pricing is discussed through a demo, while the service states uptime and security commitments for its commerce offering.

Questions

How much does Centra cost?

Centra is paid, with pricing available on request. The plan description says to book a demo to discuss the platform.

Which platforms does Centra support?

Centra is listed for web and API use.

Can Centra support wholesale as well as direct sales?

Yes. It is designed for direct-to-consumer and wholesale operations, and its order management covers both ecommerce and wholesale orders.

What integrations are available?

Its directory covers payments, shipping, logistics, point of sale, marketing, analytics and ERP, among other categories. Examples include Stripe, Adyen, Klarna, PayPal, DHL, Klaviyo, Storyblok and Fortnox.

What security and privacy provisions does Centra describe?

Centra says its information security management system is certified to ISO 27001:2022 and that it complies with GDPR. It describes TLS 1.2 or higher for data in transit, AES-256 or other secure standards for stored data, and MFA and SSO access controls.

Where is Centra based?

Centra was founded in Stockholm in 2016, and its headquarters are in Stockholm, Sweden.

Facts from Centra's own pages

Availability: Centra’s DTC page states a 99.9% uptime guarantee, including peak sale periods. · centra.com, 9 Oct 2026
Company: Centra says it was founded in Stockholm in 2016. · centra.com, 9 Oct 2026
Examples of integrations: The directory includes Stripe, Adyen, Klarna, PayPal, DHL, Klaviyo, Storyblok and Fortnox. · centra.com, 9 Oct 2026
Fashion PIM: Centra includes a product information management system designed for complex fashion and lifestyle products. · centra.com, 9 Oct 2026
Founded: 2016 · centra.com, 28 Sept 2026
Global commerce: It supports localized commerce across markets, currencies, price lists, languages and warehouses. · centra.com, 9 Oct 2026
Headless APIs: Brands can build sites and apps on Centra’s APIs and use their preferred CMS. · centra.com, 9 Oct 2026
Headquarters: Stockholm, Sweden · centra.com, 28 Sept 2026
Hosting model: hosted · centra.com, 20 Sept 2026
Integrations: The integration directory lists partners and tools for payments, shipping, logistics, point of sale, marketing, analytics, ERP and other categories. · centra.com, 9 Oct 2026
Order management: Centra describes its order management system as a control tower for wholesale and ecommerce orders. · centra.com, 9 Oct 2026
Privacy compliance: Centra says it complies with GDPR and uses an ISO 27001 compliant information security management system to protect personal data. · centra.com, 9 Oct 2026
Promotions: Its campaign tools include flexible discounts and a rule based voucher engine. · centra.com, 9 Oct 2026
Sales channels: The platform brings together direct-to-consumer, wholesale, marketplaces and physical retail channels. · centra.com, 9 Oct 2026
Security certification: Centra says its information security management system is certified to ISO 27001:2022 by TÜV Nord. · centra.com, 9 Oct 2026
Security controls: Centra states that data in transit is encrypted using TLS 1.2 or higher, data at rest uses AES-256 or other secure standards, and access controls include MFA and SSO. · centra.com, 9 Oct 2026
Support: Centra says its support team is a phone call away and offers professional services for clients who need one to one help. · centra.com, 9 Oct 2026
What it does: Centra is a cloud delivered headless commerce platform for fashion and lifestyle brands’ direct-to-consumer and wholesale operations. · centra.com, 9 Oct 2026

Where Centra stands on Freedom251

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