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Carrot
by Carrot

What Carrot is
Carrot provides lead-generation websites, marketing tools, and lead-management CRM for real estate investors, home-service businesses, and local marketing agencies. Its websites include an AI website builder, auto-created location pages, SEO tools, keyword discovery, rank tracking, analytics, and Google Search Console integration. Custom domains, contact forms, and blogging are also listed. CarrotCRM uses due-dated tasks and a daily dashboard to guide lead follow-up, with AI lead scoring, opportunity summaries, and autonomous follow-up tools. Memberships include property ownership and sales details, mortgage and tax data, property information, and nearby comps. Integrations include Zapier and services such as BatchLeads, CallRail, Dialpad, RingCentral, and WordPress. Website plans include managed hosting, live chat during listed weekday hours, a Help Center, and weekly open office hours. Paid CRM plans include setup support and one-on-one onboarding. The free CRM account is not a limited-time trial and includes one user, three sequence templates, and five property reports each month. Plans include CarrotCRM Free, CarrotCRM Essential at $69 a month, and CarrotWeb Individual annual at $99 a year.
Who it suits
Carrot suits real estate investors, home-service businesses, and local marketing agencies that need websites and lead-management tools. Its CRM options include a free account with defined user, sequence, and report limits.
What it does well
- Includes website SEO and location-page tools
- CRM provides due-dated follow-up tasks
- Offers AI lead scoring and summaries
- Free CRM includes one user
- Paid CRM plans include onboarding support
What to know first
- Free CRM limits users to one
- Free CRM includes only three sequence templates
- Free CRM includes five property reports monthly
- AI Suite add-on costs $99 a month
Limits
CarrotCRM Free includes one user, three sequence templates, and five property reports per month. CarrotCRM Essential includes three users, eight follow-up sequences, 50 property reports per month, and five e-signature sends per month.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Individual | billed annually · 1 website · 50 auto-created location pages per site · 35 tracked keywords per account | $99 a month |
| Agency | billed monthly · 1 agency website · Up to 5 reusable custom templates · 100 tracked keywords across clients | $299 a month |
| AI Suite add-on | $99/month · Includes available AI features · additional charges may apply above monthly usage limits | $99 a month |
| CarrotCRM Free | $0/mo · 1 user · 3 sequence templates · 5 property reports/month | Free |
| CarrotWeb Individual monthly | $119/mo · 1 website · additional sites $39/month · rank tracking for 35 keywords · 1 call tracking number (100 minutes + 25 SMS/month) | $119 a month |
| CarrotCRM Scale | $179/mo · 5 users · 15 follow-up sequences · 100 property reports/month · 20 e-signature sends/month | $179 a month |
| CarrotAgency | $299/mo · 1 agency website · client sites $29/month each · rank tracking for 100 keywords across clients · 1 call tracking number per client (25 minutes + 25 SMS/month) | $299 a month |
| CarrotCRM Team | $349/mo · 10 users · unlimited follow-up sequences · 200 property reports/month · 50 e-signature sends/month | $349 a month |
The first 8 of 10 plans, as carrot.com lists them, read 20 Sept 2026. The maker's own page has the final word. Every plan
Getting started
- Visit https://carrot.com/.
- Choose whether to start with the free CRM account or a paid plan.
- Use the web service or its Android or iOS platform.
- Paid CRM plans include setup support and one-on-one onboarding.
Verdict
Carrot combines website marketing tools with CRM workflows and property information. Its free CRM has clear limits, while paid plans and add-ons have separate listed costs.
Questions
Is there a free plan?
Yes. CarrotCRM Free costs nothing and is not a limited-time trial.
What does the free CRM account include?
It includes one user, three sequence templates, and five property reports per month.
What platforms does Carrot support?
Carrot is available on Android, iOS, and the web.
How much does Carrot cost?
CarrotCRM Essential is $69 a month. CarrotWeb Individual annual is listed at $99 a year, billed at $99/mo with an annual subscription; the monthly plan is $119 a month.
Does Carrot connect with other services?
CarrotCRM lists Zapier and an Integration Specialist for paid plans. Its Help Center lists BatchLeads, CallRail, Dialpad, RingCentral, and WordPress among its integrations.
What does the AI Suite add-on cost?
The AI Suite add-on is $99 a month. Additional charges may apply above monthly usage limits.
Facts from Carrot's own pages
- Blogging
- Yes · dashboard.carrot.com, 20 Sept 2026
- Company history
- Carrot says it launched in 2014 to serve real estate investors and later expanded into CRM, professional services, home services, and agencies. · carrot.com, 11 Oct 2026
- Contact forms
- Yes · dashboard.carrot.com, 20 Sept 2026
- CRM AI
- CarrotCRM offers AI lead scoring, opportunity summaries, and autonomous lead follow-up tools. · carrot.com, 11 Oct 2026
- CRM onboarding
- CarrotCRM's paid plans include setup support and one-on-one onboarding, while the free plan lists the online Help Center for support. · carrot.com, 11 Oct 2026
- CRM workflow
- CarrotCRM uses due-dated tasks and a daily dashboard to guide users through lead follow-up actions. · carrot.com, 11 Oct 2026
- Custom domain
- Yes · dashboard.carrot.com, 20 Sept 2026
- Founded
- 2013 · carrot.com, 28 Sept 2026
- Free plan
- No · dashboard.carrot.com, 20 Sept 2026
- Integrations
- CarrotCRM lists Zapier and an Integration Specialist for paid plans, and its help center lists integrations including BatchLeads, CallRail, Dialpad, RingCentral, and WordPress. · carrot.com, 11 Oct 2026
- Notable limits
- The free CRM account is not a limited-time trial and includes one user, three sequence templates, and five property reports per month. · carrot.com, 11 Oct 2026
- Property information
- CarrotCRM includes ownership and sales details, mortgage and tax data, property information, and nearby comps with its memberships. · carrot.com, 11 Oct 2026
- Purpose
- Carrot offers lead-generation websites, marketing tools, and lead-management CRM for real estate investors, home-service businesses, and local marketing agencies. · carrot.com, 11 Oct 2026
- Security and hosting
- Carrot says website plans include fast, secure managed hosting and that customers do not need to manage updates, plugins, backups, or firewalls. · carrot.com, 11 Oct 2026
- SEO controls
- Yes · dashboard.carrot.com, 20 Sept 2026
- Paid from
- 99 · dashboard.carrot.com, 20 Sept 2026
- Support
- Website plans include live chat during listed weekday hours, a self-serve Help Center, and weekly open office hours; premium support is an add-on. · carrot.com, 11 Oct 2026
- Website features
- Carrot websites include an AI website builder, auto-created location pages, SEO tools, keyword discovery, rank tracking, analytics, and Google Search Console integration. · carrot.com, 11 Oct 2026
Where Carrot stands on Freedom251
- Real Estate Marketing#1 of 26
- Real Estate CRM Software#36 of 249
- Small Business Website Builders#23 of 91