BoomTown

Overview

BoomTown combines real estate lead generation, IDX websites, CRM and lead management in one platform. It is best suited to agents and teams that want to connect lead capture with prompt follow-up and marketing. Its breadth is compelling, but custom pricing and possible add-on fees make budgeting less predictable.

Key features

Lead response: Success Assurance has a Concierge team monitor lead behavior and contact new leads within 90 seconds. That quick first touch can help teams act on fresh inquiries, while the CRM remains central to managing subsequent conversations.

Campaigns and landing pages: Marketing Central supports Facebook and Instagram ad campaigns, budget setting and campaign reporting. Drag-and-drop landing pages and templates let teams create campaign destinations without building each page from scratch.

Mobile follow-up: BoomTown NOW supports calls, emails and texts, syncing with lead profiles in BoomTown. Agents can follow up away from a desk; desktop and mobile browsers offer another way into the CRM, with Firefox, Chrome, Edge and Safari supported.

Integrations: Partners include Google Calendar, Mojo Dialer, BombBomb, dotloop, RPR, CallAction, Spacio, Zapier, RealSynch, API Nation, Agent Legend and Vulcan7. Availability can depend on platform or user role, so teams should check that their required connections fit their setup.

Support is available through live chat in the CRM, email and phone. BoomTown Training University provides free courses for users on Core, Grow and Advance.

Pricing

BoomTown is paid, with custom pricing. Launch includes 2 users, Core 5, and Grow either 10 or 25 users. These allowances give smaller teams a starting point and larger groups more room, but the plan names alone do not establish which tier fits: buyers should compare the functions and total fees for their intended team size.

Advance is oriented toward offices and multi-market operations, adding multi-MLS support, centralized reporting across offices, networked websites, custom listing sets and accountability dashboards. It is the clearest fit for organizations that need shared oversight and listing infrastructure across offices; smaller teams may not need those capabilities.

Recurring invoices may include the monthly license fee, MLS vendor fees, add-on products, integration fees, advertising and additional-user fees. The billing FAQ lists an additional-user fee of $35 per active user above the number included in the CRM license, and says it may vary by platform. That makes the included seat count only part of the cost calculation.

Platforms

BoomTown supports Android, iOS and web. Its dedicated BoomTown NOW app is focused on lead follow-up, while browser access works on desktop and mobile.

Who it's for

BoomTown is a strong candidate for agents and real estate teams that want lead capture, IDX functionality, campaign tools and lead follow-up connected in one workflow. Its user tiers and mobile app can serve teams of different sizes, while Advance's office-oriented tools speak to multi-office operations. Buyers prioritizing a known upfront price should compare alternatives before committing.

Pros and cons

• Pro: Lead generation, IDX websites, CRM and lead management sit within one real estate platform, reducing the need to assemble those core functions separately.
• Pro: Concierge outreach within 90 seconds and mobile calls, emails and texts give teams options for acting on incoming leads promptly.
• Pro: Advance adds multi-MLS and cross-office tools suited to brokerages with broader operational needs.
• Con: Custom pricing makes direct budget comparison harder before a sales conversation.
• Con: MLS, advertising, add-on, integration and additional-user charges can raise recurring costs beyond the license fee.
• Con: Some integrations vary by platform or role, which may constrain a team's preferred workflow.

Alternatives

For a real estate website-first comparison, browse Real Estate Website Builders; for a CRM-first shortlist, see Real Estate CRM Software.

Agentsite is worth considering for a freemium web option with a free plan and contact capture, including up to five posts. RealBuilder Web offers a 14-day free period with limited features and one user license, then charges when the site launches; it may suit buyers wanting to try a website builder before launch. RealtySuite has a free hosted website with a subdomain, builder and manual properties, a simpler starting point when a live MLS connection is not required. Placester charges $5 a month for each active site and prorates time used, which may appeal when per-site billing is a better fit.

Zenu and Panda IDX are other real estate options to compare. Open-Realty is a free option, while Openfront Law Firm is another alternative.

Verdict

Choose BoomTown if your team wants lead generation, IDX, CRM and follow-up tools together, especially if rapid Concierge outreach or Advance's cross-office capabilities matter. Look elsewhere if predictable costs are a priority: custom pricing, variable additional-user fees and other recurring charges make the total harder to forecast.