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No. 4 of 31 ·Real Estate Website Builders

Placester

Web · Android · iPhone · paid plans from $5/mo

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Freedom report

Two barsScore 5.5

  • Free tierNo free tier on record
  • Open codeNo open-source code on record
  • Runs widely3 of 6 device platforms
  • DocumentedPlans, terms and facts published

Placester is an AI-powered platform for real estate professionals to build and manage websites and marketing. Users can edit a site by chatting with AI or using point-and-click controls. The service integrates with over 600 MLSs in the US to display IDX listings, and its upgraded property search can filter fields supported by the MLS, including price, listing type, beds and baths, property type, status, size, and location. Simple CRM supports contact imports, autoresponders, drip campaigns, and email blasts. Office Builder includes tools to invite agents, manage their information, route CRM leads, and assign brokerage templates. Social Automation can publish listing and blog videos to connected Facebook Pages and linked Instagram accounts, but requires an active add-on. Placester is listed for Android, iOS, and web; its mobile app supports account requests and replies to lead inquiries. The team website page says hosting is unlimited and free, with 99.9% site uptime. CRM and lead-nurturing marketing advertises a 30-day trial. Each approved IDX integration incurs a 25.00 USD per month support fee after the IDX contract is approved. An active agent site costs 5.00 USD per month for each launched site under Office Builder or Broker Pro.

Who it is for

Placester suits real estate professionals building websites with property listings and search, or managing marketing and leads. Office Builder adds brokerage-focused agent, lead-routing, and template tools.

What is good

  • Integrates with over 600 US MLSs
  • AI chat and point-and-click site editing
  • CRM includes drip campaigns and autoresponders
  • Office Builder includes agent management tools
  • Mobile app handles account requests and lead replies

What to know first

  • Each approved IDX integration adds a 25.00 USD monthly fee
  • Social Automation requires an active add-on
  • Zapier is not available on Starter
  • Active agent sites cost 5.00 USD per month

Verdict

Placester combines website editing, IDX listings, property search, and CRM tools for real estate businesses. Consider the per-integration IDX fee and the add-on requirement for Social Automation when choosing its features.

Placester plans and pricing

All plans
Active agent site $5/mo $5/month for each active site; charged only for launched agent websites and prorated for time used. Office Builder or Broker Pro subscription · each launched agent website support.placester.com · 3 Oct 2026
IDX support fee $25/mo $25/month per approved IDX integration. Applies to all subscriptions · charged after IDX contract approval support.placester.com · 3 Oct 2026

Compared on real estate website builders

Property listings
Yes
Property search
Yes
IDX integration
Yes
Lead capture tools
Yes
Custom domain
Yes

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