Freedom251 › Real Estate Marketing
Placester
What Placester is
Placester is an AI-powered platform for real estate professionals to build and manage websites and marketing. Users can edit a site by chatting with AI or using point-and-click controls. The service integrates with over 600 MLSs in the US to display IDX listings, and its upgraded property search can filter fields supported by the MLS, including price, listing type, beds and baths, property type, status, size, and location. Simple CRM supports contact imports, autoresponders, drip campaigns, and email blasts. Office Builder includes tools to invite agents, manage their information, route CRM leads, and assign brokerage templates. Social Automation can publish listing and blog videos to connected Facebook Pages and linked Instagram accounts, but requires an active add-on. Placester is listed for Android, iOS, and web; its mobile app supports account requests and replies to lead inquiries. The team website page says hosting is unlimited and free, with 99.9% site uptime. CRM and lead-nurturing marketing advertises a 30-day trial. Each approved IDX integration incurs a $25 a month support fee after the IDX contract is approved. An active agent site costs $5 a month for each launched site under Office Builder or Broker Pro.
Who it suits
Placester suits real estate professionals building websites with property listings and search, or managing marketing and leads. Office Builder adds brokerage-focused agent, lead-routing, and template tools.
What it does well
- Integrates with over 600 US MLSs
- AI chat and point-and-click site editing
- CRM includes drip campaigns and autoresponders
- Office Builder includes agent management tools
- Mobile app handles account requests and lead replies
What to know first
- Each approved IDX integration adds a 25.00 USD monthly fee
- Social Automation requires an active add-on
- Zapier is not available on Starter
- Active agent sites cost $5 a month
Limits
The Starter plan does not include Zapier integration. Social Automation requires an active add-on. The advertised 30-day trial applies to CRM and lead-nurturing features.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Advanced | annually · Starter features · luxury designs · advanced design controls · custom landing pages · advanced lead capture · third-party integrations · phone support | $120 a month |
| Concierge Custom | annually · Office Builder features · custom brokerage site · custom agent template · 40 on-demand service hours/month · workflow automation bundles · agent buildout/onboarding · dedicated marketing/IT team · video/phone/live chat support | $1,250 a month |
| Office Builder Plan | annually · Advanced features · agent/office roster pages · agent profiles · office detail pages · agent websites · agent CRM/autoresponders · dedicated customer care | $240 a month |
| IDX support fee | $25/month per approved IDX integration. · Applies to all subscriptions · charged after IDX contract approval | $25 a month |
| Active agent site | $5/month for each active site; charged only for launched agent websites and prorated for time used. · Office Builder or Broker Pro subscription · each launched agent website | $5 a month |
| Starter | annually · Responsive website · code-free editor · IDX listing tools · simple CRM and autoresponders · testimonials · unlimited posts/pages · online support | $64 a month |
As placester.com lists them, read 15 Oct 2026. The maker's own page has the final word.
Getting started
- Visit placester.com.
- Choose an Office Builder or Broker Pro subscription to launch an agent website.
- Use AI chat or point-and-click controls to update the website.
- Set up an IDX integration to display MLS listings; each approved integration incurs a monthly support fee.
- Use the mobile app on Android or iOS, or access the service on the web.
- Start the advertised 30-day trial for CRM and lead-nurturing features.
Verdict
Placester combines website editing, IDX listings, property search, and CRM tools for real estate businesses. Consider the per-integration IDX fee and the add-on requirement for Social Automation when choosing its features.
Questions
What does Placester cost?
An active agent website costs $5 a month per launched site under Office Builder or Broker Pro, prorated for time used. Each approved IDX integration costs $25 a month after its contract is approved.
Is there a free trial?
Placester advertises a 30-day trial for its CRM and lead-nurturing features.
Which platforms does Placester support?
Placester lists Android, iOS and web platforms. Its mobile app supports account requests and replies to lead inquiries.
Does Placester include IDX listings?
Yes. Placester integrates with more than 600 MLSs in the US to display IDX listings on websites.
Which plans include Zapier?
Zapier integration is available on Advanced and Office Builder plans, but not Starter.
What does Office Builder add?
It includes Agent Manager tools to invite agents, manage their information, route CRM leads and assign brokerage templates.
Facts from Placester's own pages
- AI editing
- Placester provides AI tools for updating websites and creating content. · linkedin.com, 15 Oct 2026
- AI website editing
- Users can update their site by chatting with AI or by editing elements with point-and-click controls. · support.placester.com, 3 Oct 2026
- App privacy
- Apple's listing says the app may link contact information, usage data and diagnostics to the user for analytics, personalization and app functionality. · apps.apple.com, 15 Oct 2026
- Brokerage management
- Office Builder adds agent and office rosters, agent sites and profile/detail pages. · g2.com, 15 Oct 2026
- Brokerage tools
- Office Builder includes Agent Manager tools for inviting agents, managing their information, routing CRM leads and assigning brokerage templates. · support.placester.com, 3 Oct 2026
- Cloud deployment
- TrustRadius lists Placester as a SaaS product with cloud deployment. · trustradius.com, 15 Oct 2026
- Code-free builder
- Placester offers a code-free site editor for creating responsive websites. · g2.com, 15 Oct 2026
- Company location
- LinkedIn gives the headquarters as 100 High Street, 7th Floor, Boston, Massachusetts 02110, United States. · linkedin.com, 15 Oct 2026
- Company size
- LinkedIn lists Placester as a privately held company with 51–200 employees. · linkedin.com, 15 Oct 2026
- Concierge service
- Concierge Custom includes 40 on-demand service hours each month and a dedicated marketing, creative and IT team. · g2.com, 15 Oct 2026
- CRM
- Starter includes a simple CRM with autoresponders for lead management. · g2.com, 15 Oct 2026
- Custom API
- Custom integrations use Zapier webhooks to receive form submissions, saved-search data and lead information. · support.placester.com, 15 Oct 2026
- Documentation
- The help center lists 143 articles covering website editing, CRM, integrations, AI features and administration. · support.placester.com, 15 Oct 2026
- Founded
- LinkedIn lists the founding year as 2011. · linkedin.com, 15 Oct 2026
- Hosting and uptime
- Placester's team website page states that hosting is unlimited and free and site uptime is 99.9%. · placester.com, 3 Oct 2026
- IDX fee limit
- Each approved IDX integration incurs a $25 monthly support fee across subscriptions, billed after the IDX contract is approved. · support.placester.com, 3 Oct 2026
- IDX listings
- The platform connects real-estate listings through built-in IDX and supports MLS integrations. · linkedin.com, 15 Oct 2026
- IDX surcharge
- Placester states that each approved IDX integration costs $25 per month, charged after approval. · support.placester.com, 15 Oct 2026
- Integrations
- Placester documents integrations with TotalBrokerage through Zapier or lead forwarding. · support.placester.com, 15 Oct 2026
- iOS requirements
- The iOS app requires iOS 14 or later; its Mac compatibility requires macOS 11 or later with an Apple M1 chip or later. · apps.apple.com, 15 Oct 2026
- Lead capture
- Advanced adds advanced lead-capture capabilities and custom landing pages. · g2.com, 15 Oct 2026
- Legal seller
- The Apple App Store identifies the seller as Placester, Inc. · apps.apple.com, 15 Oct 2026
- Limit: customer service
- G2 complaints include unanswered calls, poor support and alleged automatic charges without renewal notice or refunds. · g2.com, 15 Oct 2026
- Limit: lead contact data
- A G2 reviewer says signup forms do not require phone numbers, preventing immediate calling or texting of leads. · g2.com, 15 Oct 2026
Where Placester stands on Freedom251
- Real Estate Marketing#4 of 26
- Real Estate Website Builders#9 of 31