Ballpark

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What Ballpark is

Ballpark is a research platform for consumer, brand, and product studies using surveys, interviews, video, voice, visuals, and tasks. Surveys support open and closed questions, multiple choice, and rating scales. Website tests can begin with a link and task without plugins or JavaScript snippets, while a Figma integration tracks prototype clicks, goal conversions, and user paths. Its AI interviewer runs interviews simultaneously, adapts during conversations, and asks follow-up questions. AI can create reports from responses, and Coach analyzes workspace data and helps set up studies. Ballpark says users can reach over 3 million participants and receive answers within 60 minutes. Customers may bring their own participants at no additional cost or buy recruitment credits; recruitment is priced on request. A 14-day trial provides unlimited users, unlimited responses, and full access without a credit card, but participant recruitment costs separately. Security listings include EU hosting, GDPR compliance, SAML SSO, SOC 2 Type II, encryption, and permissions.

Who it suits

It is aimed at product managers, user researchers, design and brand teams, insight teams, marketers, and agencies running moderated or unmoderated studies. Teams needing prototype, website, mobile-app, or participant-recruitment research can use its listed formats.

What it does well

Supports surveys, interviews, video, voice, and tasks
AI interviewer adapts and asks follow-up questions
Figma integration tracks clicks and conversions
14-day trial needs no credit card
Customers can bring participants at no extra cost

What to know first

No free plan
Pricing is available on request
Participant recruitment costs separately
Recruitment priced on request

Plans

Plan	Billed and limits	Price
Free Trial	1 active project · unlimited users · unlimited responses · Figma prototype testing · webcam and screen recording	Free
Participant recruitment	Recruitment add-on · 3 million global testers	$1
Starter	5 active projects · password-protected links · project archiving · unlimited responses · unlimited collaborators	$125 a month
Business	10 active projects · CSV export · roles and permissions · invite-only projects · screeners · 300 recruitment minutes	$229 a month
Enterprise for Agencies	all Enterprise Platform features · managed study creation and deployment · custom B2B/B2C participant sourcing · expert data and insight validation · tailored support	On request
Enterprise	Per Year · unlimited projects · SSO · bank-transfer payments · priority support · dedicated account manager · uptime SLA · training and onboarding	On request
Enterprise Platform	unlimited users · unlimited responses · AI study creation · generated insights · participant panel options · training and onboarding · research-services support	On request

As ballparkhq.com lists them, read 15 Oct 2026. The maker's own page has the final word.

Verdict

Ballpark brings varied research formats, AI-assisted interviewing and analysis, prototype testing, and participant options into one platform. Its trial allows broad evaluation, but teams should budget separately for recruitment and request a formal price.

Facts from Ballpark's own pages

AI capabilities: Ballpark offers an AI interviewer, AI study creation and AI-generated insight reports; its Coach assistant analyzes workspace data and can help create studies. · ballparkhq.com, 15 Oct 2026
AI interviews: Its AI interviewer runs interviews simultaneously, adapts in real time and asks follow-up questions automatically. · ballparkhq.com, 7 Oct 2026
Analysis: AI can generate research reports from study responses and Coach can analyze and compare workspace data and help set up studies. · ballparkhq.com, 7 Oct 2026
API: Ballpark exposes a GraphQL API for creating and managing studies, organizing users and integrating platform resources. · ballparkhq.com, 15 Oct 2026
API access: API access requires a Ballpark account; paid Enterprise integrations require contacting customer success. · ballparkhq.com, 15 Oct 2026
API restrictions: Developer terms prohibit scraping, private APIs, copying the platform and applications intended to harm, compete with or replace Ballpark; beta rate limits may throttle traffic. · ballparkhq.com, 15 Oct 2026
API scope limit: The documented projects endpoint currently exposes project-level metadata and references, while detailed study configuration is retrieved through separate endpoints. · ballparkhq.com, 15 Oct 2026
API tooling: Developers get a web GraphQL Explorer with schema documentation, queries, mutations, fields, arguments and data types. · ballparkhq.com, 15 Oct 2026
Authentication: The API supports OAuth 2.0, PKCE and non-expiring personal access tokens for development or internal scripts. · ballparkhq.com, 15 Oct 2026
Company profile: LinkedIn lists Ballpark as a privately held London company with 11–50 employees, founded in 2022. · linkedin.com, 15 Oct 2026
Design testing: Ballpark's Figma integration tracks prototype clicks and goal conversions and offers a paths view. · ballparkhq.com, 7 Oct 2026
Enterprise security: Enterprise security features include SSO, IP restriction, access logs, user permissions and project-level password protection. · ballparkhq.com, 7 Oct 2026
Headquarters: London, United Kingdom · ballparkhq.com, 28 Sept 2026
Integrations: The integrations marketplace lists User Interviews, Figma and Rally connections. · ballparkhq.com, 15 Oct 2026
Legal name and funding: Crunchbase identifies the legal entity as Ballpark Labs LTD and lists one seed round with investors including InReach Ventures, Bungalow Capital Management, Caffeinated Capital and Haatch. · crunchbase.com, 15 Oct 2026
Limit: Figma complexity: A G2 reviewer reported failures with complex Figma designs and described 'Figma spaghetti' as incompatible. · g2.com, 15 Oct 2026
Limit: integrations: A G2 reviewer wanted integrations for more advanced prototyping tools beyond Figma. · g2.com, 15 Oct 2026
Limit: mobile recording: A G2 reviewer reported that the web-based product lacked mobile-screen recording at review time. · g2.com, 15 Oct 2026
Limit: prototype size: A G2 reviewer said larger prototypes may need file-size reduction to work reliably. · g2.com, 15 Oct 2026
Limit: recording view: A G2 reviewer found recordings inconvenient to inspect because sections opened in modal windows and did not show the full interface. · g2.com, 15 Oct 2026
MCP extensibility: Ballpark documents an MCP integration with authentication, connection, tools and usage sections for AI clients. · ballparkhq.com, 15 Oct 2026
Notable product news: A LinkedIn company update announced mobile research that records participant device screens, camera and audio for iOS and Android app studies. · linkedin.com, 15 Oct 2026
Operational status: The status page currently reports the response system, builder, GraphQL API, billing, video streaming API and Figma integration as operational. · status.ballparkhq.com, 15 Oct 2026
Participant options: Customers can bring their own participants at no additional cost or purchase participant credits as needed. · ballparkhq.com, 7 Oct 2026