Authoritas Link Building

Authoritas Link Building is a prospecting, outreach coordination and link-tracking toolkit for SEO and PR teams. It is best suited to organisations running campaigns across several websites, particularly large ecommerce, multi-location and multinational brands. The combined workflow is its strongest case; the free plan's tight caps and the £99/mo entry price make it less compelling for small, occasional campaigns.

Overview

The platform brings publisher discovery, campaign tasks and link monitoring together. Teams can find niche influencers, check the websites they write for and their social profiles, then add prospects to a link-building CRM. Multiple campaigns, competitor link research, imported links, task assignment and results reporting support coordination beyond the initial research. It tracks natural and paid links, making it relevant to teams managing both kinds of placements.

Authoritas also connects Google Search Console, Google Analytics or Adobe Analytics, Google AdWords, Google Lighthouse API, Majestic and OpenAI GPT-3 API. Its SEO database covers more than 125 million commercial keywords across 50 countries, with backlink data supplied by Majestic. That broader data environment may suit teams already using these services; it is less of a draw for buyers seeking only a lightweight outreach tracker.

Key features

Prospect discovery and campaign management

Finding contributors and their publisher sites, then keeping prospects in a CRM, gives teams a path from research into campaign work. Competitor research and link imports add useful context, while task assignment and multiple campaigns help divide work across a programme. These capabilities are more relevant to teams coordinating ongoing outreach than to a solo user sending occasional pitches.

Link tracking and integrations

Monitoring natural and paid links helps teams follow outcomes after outreach. The integrations span analytics, search, backlink and AI services, though the value depends on whether those services are already part of a team's workflow. Authoritas also offers a help centre, live chat during UK office hours, email support and phone support Monday to Friday from 08:00 to 18:00 UK time.

Pricing

Authoritas uses a freemium model, with paid plans billed monthly. The free SEO plan is a limited way to start: it allows two websites, 1,000 keyword rank credits per month and one user, and requires a login at least once every 30 days to stay active. That inactivity rule makes it a poor fit for a set-and-forget monitoring account.

Essential increases domain and credit capacity but remains a one-user plan, so it does not solve collaboration needs. Expert is the clearest step up for a working team, with five users; Business offers the highest stated quotas but still includes only one user, which limits its appeal when several colleagues need access.

Platforms

Authoritas Link Building is available on the web and through an API. API access suits teams that want programmatic connectivity, while the web platform serves browser-based campaign work.

Who it's for

Authoritas says it works with SEO teams at leading brands and ecommerce sites, and positions large ecommerce, multi-location and multinational brands as a fit for large-scale projects. That matches its campaign and portfolio orientation. Smaller teams may find the one-user Essential plan restrictive, while the free plan's credit and domain caps limit its usefulness for sustained work.

Pros and cons

• Pros: Prospect research, campaign coordination and natural and paid link tracking sit in one workflow, reducing the need to separate these tasks across tools.
• Pros: The Expert plan includes five users and supports 35 domains, a more practical combination for collaborative teams than the one-user lower tiers.
• Cons: Essential costs £99 a month and includes one user, so even modest teams must consider a substantial jump to Expert for multiple seats.
• Cons: Business has the largest stated quotas but only one user, making its capacity less useful to teams that need shared access.
• Cons: The free plan's 1,000 monthly rank credits and 30-day login requirement constrain ongoing use.

Alternatives

For a broader comparison, browse Link Building Software or SEO tools.

• LinkAssistant is a freemium option with a free plan for Windows, macOS and Linux; choose it if those desktop platforms and its stated prospect-search, project-saving and reporting allowances suit your workflow.
• ColdSEO has a free web and API plan with one connected inbox, 50 prospect credits, 100 email sends, 25 AI personalizations and one active campaign per month; consider it when those outreach quotas fit a smaller campaign.
• GuestPostCRM offers a Starter plan at $20 a month with 12,000 GPC Credits, three users, full AI tasks and automated reminders; it is an option if that stated seat and task bundle is a better match.
• BacklinkManager.app is a paid web-based alternative.
• Linkomatic has a 1.00 USD once-only New User Special with 500 credits; consider it for that small initial credit bundle.
• Respona is a paid web and API option with a free trial; its placement-based Starter plan is $100, paid once.
• Linkody is a freemium alternative with an API platform; its Webmaster plan is $14.90 a month for two websites, 500 monitored links and one user, making it a narrower-priced choice for link monitoring.
• BacklinkManager is a freemium web-based alternative.

Verdict

Choose Authoritas Link Building if your SEO or PR team needs prospect discovery, campaign coordination and link tracking across a sizeable portfolio, and can justify the monthly price for that joined-up workflow. Look elsewhere if you need affordable multi-user access at entry level, or simply want a small-scale link monitor without broader campaign tooling.