AuriQ CJ Path

Overview

AuriQ CJ Path is a free web application for customer-journey analysis. It is best suited to teams that want to shape journey reporting around their own data and touchpoint definitions. Its breadth is attractive, but the product is a weaker fit for buyers who need clearly stated usage limits or a packaged plan structure.

Key features

CJ Path combines data fusion and identity resolution with interactive journey visualization, behavior-based segmentation, and clustering with look-alike analysis. Together, these tools let analysts connect activity across channels and inspect how different audiences progress toward a conversion goal. That makes the product relevant to acquisition, retention, and churn questions, rather than only single-channel reporting.

Goals can be configured around events or refined by product, date range, and location. Touchpoints include paid search, rich media ads, social media, websites, and call centers; teams can expand or group their definitions. Segmentation can use device characteristics or behavioral sequences, such as search activity followed by landing-page visits. Comparing paths and conversion ratios, with cost data, can help teams evaluate marketing spend.

AuriQ describes CJ Path as open source and customizable, with integrations for most data sources, BI tools, and visualization tools. That flexibility should suit organizations with established data environments, though it also places more emphasis on fitting the tool to a team's setup than on adopting a narrowly predefined workflow.

Pricing

CJ Path has one published plan: Free. It includes customer journey analysis, data fusion, identity resolution, journey visualization, segmentation, and clustering and look-alike analysis. That makes it a straightforward option for teams seeking those capabilities without a software charge. AuriQ calls the solution completely free; no seat or data quota is stated.

Platforms

CJ Path is a web application. AuriQ also describes it as a front end for data processing and customer-journey analysis reports, which aligns with its role as an analysis layer rather than a channel-specific tool.

Who it's for

Marketing and analytics teams examining cross-channel paths, conversion behavior, and spend are the clearest fit. Customizable touchpoints and goals are useful when standard channel labels or simple event definitions do not match the questions a team needs to answer. Teams wanting a tightly specified, ready-made analytics package should compare alternatives.

Pros and cons

• Pros: Journey visualization, identity resolution, segmentation, and look-alike analysis are combined in a free plan, supporting a broad set of journey questions without a listed software fee.
• Pros: Configurable goals and touchpoint definitions can accommodate analysis across channels, products, locations, and behavioral sequences.
• Cons: The plan has no stated seat or data allowance, so buyers cannot assess capacity against their needs from the plan terms.
• Cons: Its customizable, integration-oriented approach may be less suitable for teams looking for a narrowly defined out-of-the-box workflow.

Alternatives

Customer Journey Analytics Software is a useful starting point for comparing products in this category.

• Fullstory is worth considering for teams seeking session replay and product analytics, with a free plan that includes 30,000 sessions, 10 user seats, and one-year retention for both session replay and product analytics.
• Teradata VantageCloud may suit teams seeking a database and analytics environment with ClearScape Analytics and an Open Analytics Framework.
• Semrush is a better fit for teams focused on SEO: its free plan includes one demo project and 10 reports per day.
• Journey Insight by Alterian offers a free forever plan for one user, with limited daily Insight Copilot questions, top-level insights, and listed market reports.
• JourneyTrack is an alternative for journey mapping, with a 30-day free basic plan covering three journeys, one workspace, three editors, and unlimited viewers.
• Qualtrics is worth considering for survey work; its free plan is for one user and allows three active surveys and 500 total responses.
• Traceflow offers a free plan for basic analytics, limited tracked visits per month, and one website.
• Contentsquare may fit teams focused on session replay, with a free plan covering 10,000 monthly sessions and seven months of data access.

Verdict

Choose AuriQ CJ Path if your team needs a free, customizable way to connect cross-channel activity, define conversion goals, and compare customer paths. Its strongest reason to choose is the breadth of journey-analysis capabilities in a single free plan; its main drawback is the lack of stated capacity limits, which makes it harder to judge how well it will fit a particular team's scale.