Traceflow combines email activity and website behavior into customer journey timelines organized around email addresses. It connects Gmail and Outlook or Microsoft 365, capturing sent messages, opens, link clicks, and replies; its documentation says it syncs email metadata but does not read or store message bodies. A tracking script records website pages, sessions, and interactions. Analytics include visitors, sessions, page views, traffic sources, visitor locations, and device breakdowns, with metrics updated in real time. Click, scroll, and mouse-movement heatmaps are also updated in real time and available across plans, though resolution and historical retention vary. Multiple websites can be tracked from one dashboard, with the permitted number depending on the plan. Traceflow provides a REST API and webhooks, and retains journey data for 24 months by default, configurable per website. Its free plan includes one website, basic analytics, and limited tracked visits. It runs on the web and through an API.
Who it is for
Traceflow is designed for sales, marketing, e-commerce, and SaaS teams that want email and website activity organized into customer journeys. Its free plan may suit teams tracking one website with basic analytics.
What is good
- Connects Gmail and Outlook or Microsoft 365 activity.
- Email body content is not read or stored.
- Website analytics update in real time.
- Real-time click, scroll, and mouse-movement heatmaps.
- REST API and event webhooks are documented.
What to know first
- Free plan allows one website.
- Free plan has limited tracked visits per month.
- Known-contact timelines include only sessions with established identity when cookies are blocked.
- Heatmap resolution and history vary by plan.
Verdict
Traceflow brings email events and website behavior together in timelines keyed to email addresses. Its free plan is limited to one website and basic analytics, while cookie blocking can leave known-contact timelines without identity-linked sessions.
Traceflow plans and pricing
All plansCompared on customer journey analytics software
- Free plan
- Yes
- Channel coverage
- cross-channel
- Journey mapping
- Yes
- Identity resolution
- Yes
- Data export
- Yes
