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Traceflow
What Traceflow is
Traceflow combines email activity and website behavior into customer journey timelines organized around email addresses. It connects Gmail and Outlook or Microsoft 365, capturing sent messages, opens, link clicks, and replies; its documentation says it syncs email metadata but does not read or store message bodies. A tracking script records website pages, sessions, and interactions. Analytics include visitors, sessions, page views, traffic sources, visitor locations, and device breakdowns, with metrics updated in real time. Click, scroll, and mouse-movement heatmaps are also updated in real time and available across plans, though resolution and historical retention vary. Multiple websites can be tracked from one dashboard, with the permitted number depending on the plan. Traceflow provides a REST API and webhooks, and retains journey data for 24 months by default, configurable per website. Its free plan includes one website, basic analytics, and limited tracked visits. It runs on the web and through an API.
Who it suits
Traceflow is designed for sales, marketing, e-commerce, and SaaS teams that want email and website activity organized into customer journeys. Its free plan may suit teams tracking one website with basic analytics.
What it does well
- Connects Gmail and Outlook or Microsoft 365 activity.
- Email body content is not read or stored.
- Website analytics update in real time.
- Real-time click, scroll, and mouse-movement heatmaps.
- REST API and event webhooks are documented.
What to know first
- Free plan allows one website.
- Free plan has limited tracked visits per month.
- Known-contact timelines include only sessions with established identity when cookies are blocked.
- Heatmap resolution and history vary by plan.
Limits
The free plan costs nothing and includes limited tracked visits per month, one website, and basic analytics. Heatmap resolution and historical retention vary by plan; the number of websites allowed also depends on the plan.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | limited tracked visits per month · one website · basic analytics | Free |
As gettraceflow.com lists them, read 2 Oct 2026. The maker's own page has the final word.
Getting started
- Open Traceflow's website.
- Use its web platform or API.
- Connect Gmail or Outlook/Microsoft 365.
- Add the tracking script to a website; setup instructions cover WordPress, Shopify, Next.js/React, and Astro.
- Choose the free plan, which covers one website and basic analytics.
- Configure cookie consent and disclose Traceflow in your privacy policy.
Verdict
Traceflow brings email events and website behavior together in timelines keyed to email addresses. Its free plan is limited to one website and basic analytics, while cookie blocking can leave known-contact timelines without identity-linked sessions.
Questions
Does Traceflow have a free plan?
Yes. The Free plan costs nothing and includes limited tracked visits per month, one website, and basic analytics.
Which email services does Traceflow connect to?
It connects Gmail and Outlook or Microsoft 365, capturing sent email, opens, link clicks, and replies.
Does Traceflow read email content?
Its documentation says it syncs email metadata such as sender, recipient, subject, and timestamps, and does not read or store email body content.
Which platforms does Traceflow support?
Traceflow lists web and API platforms. Its tracking setup documentation covers WordPress, Shopify, Next.js/React, and Astro.
Can it track more than one website?
Multiple websites can be tracked from one dashboard. The number allowed depends on the plan.
How long does Traceflow retain journey data?
Journey data is retained for 24 months by default, and retention periods can be configured per website.
Facts from Traceflow's own pages
- Analytics
- Website analytics include visitors, sessions, page views, traffic sources, visitor locations, and device breakdowns, with metrics updated in real time. · gettraceflow.com, 2 Oct 2026
- API and webhooks
- Traceflow documents a REST API for contacts, journeys, and analytics, plus webhooks for contact visits, email opens, pricing-page visits, and returns. · gettraceflow.com, 2 Oct 2026
- Cookie-blocking limit
- When a visitor blocks cookies, Traceflow still tracks anonymous sessions, but known-contact timelines include only sessions where identity was established. · gettraceflow.com, 2 Oct 2026
- Data retention
- Journey data is retained for 24 months by default, and retention periods can be configured per website. · gettraceflow.com, 2 Oct 2026
- Email integration
- It connects Gmail and Outlook or Microsoft 365 and captures sent email, opens, link clicks, and replies. · gettraceflow.com, 2 Oct 2026
- Email privacy
- The documentation says Traceflow syncs email metadata such as sender, recipient, subject, and timestamps, and does not read or store email body content. · gettraceflow.com, 2 Oct 2026
- Heatmaps
- Traceflow provides real-time click, scroll, and mouse-movement heatmaps; availability is stated for all plans, with resolution and historical retention varying by plan. · gettraceflow.com, 2 Oct 2026
- Intended users
- The maker describes Traceflow as built for sales, marketing, e-commerce, and SaaS teams. · gettraceflow.com, 2 Oct 2026
- Multi-site
- Multiple websites can be tracked from one dashboard, while the number allowed depends on the plan. · gettraceflow.com, 2 Oct 2026
- Privacy and consent
- The GDPR guidance tells customers to disclose Traceflow in their privacy policy, obtain cookie consent before tracking, provide data deletion, and sign a DPA if required. · gettraceflow.com, 2 Oct 2026
- Product
- Traceflow combines email activity and website behavior into a customer journey timeline organized by email address. · gettraceflow.com, 2 Oct 2026
- Visitor identification
- Traceflow says it matches email contacts to website sessions using a first-party cookie set when a visitor clicks a link from an email; third-party cookies are not required. · gettraceflow.com, 2 Oct 2026
- Website tracking
- A tracking script captures pages, sessions, and interactions, and the documentation gives setup instructions for WordPress, Shopify, Next.js/React, and Astro. · gettraceflow.com, 2 Oct 2026