Asseco Dynamic Route Optimization

What Asseco Dynamic Route Optimization is

Asseco Dynamic Route Optimization (DRO) plans visits for FMCG field sales teams across a full sales cycle. Its AI engine treats a month of visits as one planning problem, seeking to minimize travel while accounting for labor law and customer hours. The product reports a typical Service Ratio improvement from 58% to 71%.

Visit priorities can shift in response to promotions, out-of-stock risks, lower Perfect Store scores, or declining share of shelf. Teams can save named what-if simulations and compare scenarios with KPIs. If a visit cannot fit, DRO supplies a reason code, such as a labor-law limit, unavailable customer window, or excessive distance.

DRO connects to CRM, SFA, and ERP systems through a standard REST API, including Salesforce, Veeva, and SAP. It can run on its own without Mobile Touch or the full Asseco Platform; the Mobile Touch field view also works offline. Asseco states that standalone deployment takes 4–8 weeks from data integration to the first optimized cycle. Implementation support comes from more than 160 specialists with over 30 years of FMCG expertise. Asseco Business Solutions holds ISO/IEC 27001:2022 certification covering its FMCG solutions. Pricing is on request and depends on team size, deployment scope, and standalone or full-platform deployment.

Who it suits

DRO suits FMCG businesses planning field sales visits across monthly cycles and balancing travel, labor rules, and customer availability. It may also suit teams that need priorities to respond to retail signals or want scenario comparisons and CRM, SFA, or ERP connectivity.

Limits

The paid plan has pricing on request, based on team size, deployment scope, and standalone or full-platform deployment. Standalone deployment is stated to take 4–8 weeks from data integration to the first optimized cycle.

Getting started

1. Visit the Asseco Dynamic Route Optimization website.
2. Contact Asseco for pricing based on team size and deployment scope.
3. Choose standalone deployment or use the full Asseco Platform.
4. Connect CRM, SFA, or ERP systems through the REST API.
5. For standalone deployment, allow 4–8 weeks from data integration to the first optimized cycle.

Verdict

Choose Asseco Dynamic Route Optimization if your FMCG field team needs to plan visits across a full cycle and account for changing priorities, labor rules, and customer hours. Look elsewhere if you need a published price or a deployment that does not require the stated 4–8 weeks for standalone setup.