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Applitools Eyes Pricing for a Small QA Team: What $667/Month Includes

Applitools lists Eyes Starter at $667 per month, paid annually. Here’s what its checkpoint allowance means and what a small QA team should verify before buying.
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Applitools lists its Eyes Starter plan at $667 per month, paid annually. The published plan includes unlimited users and either 100,000 component checkpoints or 1,000 page checkpoints. Those are alternatives, not a combined allowance. Whether it fits a small QA team depends on its coverage needs and the terms in its Order Form.

What Applitools Eyes Starter costs

Applitools’ Platform Pricing page lists Starter at $667 per month, paid annually. That is the vendor’s published rate label, not a verified all-in invoice for any particular buyer. The page does not establish taxes or the exact payment schedule; check the Order Form for the charges and timing that apply to your purchase.

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Starter item Published detail
Price $667 per month, paid annually (Applitools pricing page, accessed 2026)
Users Unlimited
Checkpoint allowance 100,000 component checkpoints or 1,000 page checkpoints; the page presents these as alternatives
Professional and Enterprise Customizable; fixed public prices are not listed on the reviewed pricing page

How to judge whether Starter fits a small team

Estimate the kind of coverage you will run

Applitools distinguishes page testing, which covers full application screens and multi-step flows, from component testing, which isolates interface elements. Count the page or component checkpoints your team expects to use in a month, then compare that estimate with the corresponding Starter allowance. Applitools’ pricing page uses “or”; do not assume the two limits can be pooled. See the vendor’s explanation of page and component testing.

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Check your existing test workflow

Eyes is positioned for teams using coded automation. Applitools’ documentation offers a Java Selenium quickstart, and its product material references frameworks including Cypress and Playwright. Confirm that your team’s framework and implementation needs are covered before evaluating the price in isolation.

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Include the annual commitment in the budget

Because the displayed rate is paid annually, ask Applitools to confirm the total payable, payment dates, applicable taxes, subscription term, renewal notice requirements, and cancellation consequences in the Order Form. The Terms of Service state that fees and payment timing are set in the Order Form, describe subscription and renewal provisions, and say that cancelling before the subscription period ends does not entitle the customer to a refund.

Ask for a quote if you need a higher tier

Professional and Enterprise are presented as customizable rather than fixed-price public plans. If Starter’s allowance or included terms do not fit, request a quote; the Starter rate alone does not establish what a higher tier will cost.

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Trial terms to verify

Applitools Support describes a fully featured 14-day free trial in its FAQ. The Terms of Service separately specify a limit of up to 100 checkpoints per month per trial user. Confirm the offer and applicable limit on the signup flow before relying on the trial for a team-wide evaluation.

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ScreenshotNeo: an alternative for screenshot capture

If your team needs website screenshots rather than Applitools Eyes visual testing, try ScreenshotNeo first: it removes cookie banners, popups, and chat widgets before capture, and bills only clean shots.

It is a screenshot API and MCP server, not a like-for-like Eyes plan. A single GET request can return an image or PDF; ScreenshotNeo also offers MCP tools for AI agents. Its free plan includes 1,000 screenshots per month with no card, and paid plans start at $5 for 3,000. See the ScreenshotNeo documentation for options and setup.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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