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app screenshots

App Screenshots for the App Store: Sizes, Counts, Formats, and Upload Rules (2026)

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As of Apple’s September 2026 App Store Connect release notes, the minimum screenshot submission is one iPhone image for the 6.5-inch or 6.9-inch group and one 13-inch iPad image. Apple still accepts one to ten screenshots in each supported screenshot set, but the exact pixel dimensions depend on the device family, display group, orientation, and sometimes the device generation. There is no single App Store screenshot size that fits every device.

Use Apple’s live screenshot specifications immediately before exporting assets. The examples and workflow below explain how to choose dimensions, prepare files, and upload them without confusing screenshots with optional app previews.

What Apple requires for App Store screenshots

Apple treats screenshots as still images attached to a platform and device-size set in your app record. The current rules are:

  • Count: one to ten images per supported screenshot set.
  • File types: JPEG/JPG or PNG.
  • Transparency: alpha channels and transparent backgrounds are not allowed.
  • Dimensions: accepted pixel sizes vary by platform, display-size group, orientation, and device generation.

Apple states in its upload guide, “You can upload a minimum of one and a maximum of ten screenshots in .jpeg, .jpg, and .png formats.” That count applies to each platform/device-size set you submit, not to your entire app record across every platform.

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The dated 2026 minimum is not the complete device matrix

Apple’s September 2026 release notes say that a submission needs only one 6.5-inch or 6.9-inch iPhone screenshot and one 13-inch iPad screenshot. This is a minimum coverage rule announced for September 2026; it does not replace Apple’s broader table of accepted dimensions or remove the option to provide additional device-size and localization assets.

Apple also announced new specifications for iPhone Duo, iPhone 18 Pro Max, iPhone 18 Pro, Apple Watch Ultra 4, and Apple Watch Series 12. The release note says iPhone Duo asset uploading would become available later in 2026, so verify availability in App Store Connect before relying on that group.

Accepted App Store screenshot dimensions by device family

Apple’s specification page is the authority for the complete and changing list. The table below records representative current groups documented by Apple without pretending that one value is universal.

Platform or group Portrait dimensions explicitly listed by Apple Landscape and coverage guidance
iPhone 6.9-inch groups 1260 × 2736, 1290 × 2796, or 1320 × 2868 Apple lists corresponding landscape dimensions. Submit the size matching your selected device group, or use Apple’s documented scaling behavior where applicable.
iPad 13-inch groups 2064 × 2752 or 2048 × 2732 Corresponding landscape sizes are listed in Apple’s table. These groups satisfy the 13-inch iPad minimum announced in September 2026.
Other iPhone display groups and generations Several accepted sizes are listed in Apple’s live table; no single value covers all of them. Check the exact portrait or landscape row for the device group shown in App Store Connect.
Other iPad groups Accepted sizes vary by display group and generation. Use the matching row in Apple’s specification rather than resizing one canvas blindly.
Mac, Apple TV, Apple Watch, and visionOS Apple maintains separate platform and device-group entries. Prepare assets only for platforms your binary supports and follow the dimensions shown for that platform in the live reference.

The numbers in the first two rows are examples from Apple’s current specification, not universal export settings. A screenshot can be rejected even when its aspect ratio looks close if its pixel dimensions do not match an accepted group.

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Can one screenshot size cover every device?

Sometimes. Apple says that when the app interface is the same across device sizes and localizations, you can provide the highest-resolution screenshots required and let App Store Connect scale them down. Apple’s fallback mapping is device-group specific, so inspect the live specification table instead of assuming every larger image will be accepted everywhere.

When scaling is reasonable

  • Your layout, text, and navigation are genuinely the same at the target aspect ratios.
  • The source image is at least as large as the accepted size Apple requests for the set.
  • Downscaling will not make captions, labels, or accessibility text illegible.

When to create a separate set

  • The iPad layout rearranges controls or adds a sidebar.
  • Portrait and landscape compositions tell different stories.
  • A localization changes line breaks or requires different marketing copy.
  • Your app supports a platform with a substantially different canvas, such as Apple TV or visionOS.

Media Manager lets you maintain custom sets for other sizes and localizations. Treat the 2026 minimum as a submission floor, not as a reason to discard useful device-specific artwork.

How many screenshots should you prepare?

You may upload up to ten screenshots for each supported set. Apple’s September 2026 minimum means a new submission can be covered with one qualifying iPhone image and one qualifying 13-inch iPad image, but additional images can explain the product more completely.

A practical sequence for a set

  1. Lead with the screen that communicates the app’s primary job immediately.
  2. Show the most important workflow or result next.
  3. Use later frames for differentiating features, integrations, or settings that a reviewer or customer needs to understand.
  4. Keep every frame readable at the displayed size; do not turn screenshots into dense instruction posters.

These are presentation choices, not additional Apple limits. The hard limit remains one to ten images per set.

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Preparing screenshot files

Capture at the target canvas

Build or run the app on a device or simulator that matches the screenshot group you are targeting. Capture portrait and landscape separately when both orientations matter. Do not crop a portrait capture into a landscape canvas; the resulting composition and pixel dimensions may not match Apple’s accepted row.

Export without transparency

Save as JPEG/JPG or PNG and flatten any transparent layers onto an opaque background. A PNG with an alpha channel can fail even when its visible pixels look correct. Check the exported file’s pixel width and height, not just the design-tool frame name.

Keep localized text intentional

Prepare a separate localized set when translated strings change the layout or promotional message. Media Manager is the place to associate those custom assets with a device size and language.

Uploading in App Store Connect

Apple’s upload guide describes the following workflow.

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  1. Open App Store Connect and select My Apps, then choose the app record.
  2. Open the platform section for the app version you are preparing.
  3. In the screenshots area, select the device-size set and add one to ten JPEG/JPG or PNG files.
  4. Use Media Manager to create or select custom device-size and localization sets when the default set is not sufficient.
  5. Review the rendered order, orientation, and any warnings before saving the version metadata.

Apple says screenshots can be uploaded while the app is in Prepare for Submission, Invalid Binary, Rejected, Metadata Rejected, or Developer Rejected status. After approval, changing screenshots requires creating a new app version.

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Troubleshooting rejected or missing screenshots

“Invalid dimensions” or an unaccepted file

Compare the file’s exact pixel dimensions with the device-group row in Apple’s specification. Do not rely on a generic iPhone or iPad preset. Export again at an accepted size and re-upload.

The file uploads but transparency is flagged

Inspect the PNG for an alpha channel. Flatten the artwork against an opaque background, export again, and confirm that the new file contains no transparency.

The screenshot is assigned to the wrong device group

Open Media Manager and check the set’s platform, display-size label, orientation, and language. Move the asset to a custom set when the app’s layout differs from the default group.

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You supplied only one size and the smaller device looks wrong

Apple can scale suitable larger screenshots for certain smaller groups, but the mapping varies. If text or layout breaks, create a separate accepted-size image for that group instead of depending on fallback scaling.

You cannot replace screenshots on the live version

Once an app is approved, Apple requires a new app version for screenshot changes. Add the revised assets to that version and submit the updated metadata with the binary when required.

App screenshots versus app previews

Screenshots are still images. App previews are optional videos with separate rules, workflow, and limits. Apple allows up to three previews per supported device size and language for iOS, macOS, tvOS, and visionOS apps. Each preview must be 15–30 seconds and no larger than 500 MB; the full encoding and resolution requirements are in Apple’s preview specification.

Apple’s upload guide describes a preview-production workflow involving a Mac running macOS 10.10 or later, Safari 8 or later, video-editing software, and a compatible Apple device. Those requirements apply to making and uploading preview videos, not to the still-image screenshot rules above.

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