Advanced Video Coding (AVC) is a digital video-coding standard, also known as H.264. It defines how video is encoded into a representation that compatible systems can store, transmit, and decode. AVC is a coding standard—not a file extension such as MP4 or a transport protocol such as RTP.
What AVC specifies
The formal title of the standard is “Advanced video coding for generic audiovisual services.” In practical terms, it sets out how moving pictures are represented in coded form so that compatible equipment and software can encode and decode them. The standard is intended to work across different network environments and uses.
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ITU-T describes H.264 as an evolution of earlier video-coding standards H.261, H.262, and H.263. The stated motivation included demand for higher compression of moving pictures across a range of applications; this is the standards body’s rationale, not a specific measured performance claim.
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AVC, H.264, and MPEG-4 Part 10
AVC and H.264 refer to the same video-coding standard. ITU-T identifies it as Recommendation H.264, while ISO/IEC identifies it as 14496-10, also known as MPEG-4 Part 10. The standards are twinned. Fraunhofer Heinrich Hertz Institute describes the work as a joint standardization project involving ITU-T’s Video Coding Experts Group and ISO/IEC’s Moving Picture Experts Group.
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The ITU’s record lists H.264 version 16 (06/2026) as in force, approved on 13 June 2026. That is the status shown as of 7 October 2026; standards records can change.
Where AVC is used
ITU-T names videoconferencing, digital storage media, television broadcasting, Internet streaming, and communications among the application areas for H.264. Those uses share a need to encode video for storage or delivery, but the standard does not itself determine the file container, network protocol, or service used to deliver a particular video.
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- 【Multi-protocol and Multi-platform Compatibility】- Fully compatible with streaming protocols such as HTTP, RTSP, RTMP(S), SRT, HLS(M3U8), MP4, Multicast(UDP, RTP, PTL), FLV, WebRTC, TRTC, ICECAST, it can simultaneously output 4 video streams with different protocols and push them to live streaming platforms such as YouTube, Facebook, Twitch, and Vimeo with one click. Simultaneous live streaming across multiple platforms can be achieved without additional equipment.
- 【Highly Customizable Settings to Meet Individual Needs】- It supports adding static text, scrolling captions, brand logos, and timestamps. Users can freely adjust core parameters such as video resolution, frame rate, and bitrate, and also perform personalized editing functions such as video cropping, rotation, flipping, and mirroring. It supports dual input of HDMI embedded audio and line-in audio, with adjustable sound quality, making your live stream content more distinctive and allowing you to create a unique brand live stream style.
- 【Stable and Efficient Transmission, Easy Operation】- Employing HDMI to Ethernet core connection technology, it ensures stable and reliable network transmission with low latency and no lag, adapting to various network environments. Equipped with an intuitive user interface and detailed instruction manual, no professional technical background is required; setup can be completed quickly after connecting the device. It is also compatible with multiple terminals such as computers and mobile phones for management, and the video stream status can be viewed in real time via a URL.
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How AVC differs from MP4 and RTP
- AVC/H.264: the video-coding standard that defines the coded video representation.
- MP4: a container format. A container organizes media data; it is not itself the AVC coding standard.
- RTP: a real-time transport protocol. The IETF’s RFC 6184 specifies a payload format for carrying H.264 video in RTP.
In short, coding and carriage are separate jobs: H.264 describes the video representation, while RFC 6184 describes one way to package that video for transport over RTP.
Further reading
For a technical treatment beyond the standard’s overview, Iain E. Richardson’s The H.264 Advanced Video Compression Standard, Second Edition, covers video-coding concepts, video formats and quality, H.264 syntax and tools, and practical implementation. Wiley lists the print edition under ISBN 9780470516928; it was first published in 2010, so treat it as a technical reference rather than the current normative text.
Quick Recap
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- ⭐【Innovative Product with Leading Technology】- Equipped with an advanced H.265 /H.264 dual encoding chip, supports 4K UHD (3840x2160) video input and output, with a maximum frame rate of 30fps at 4K resolution and up to 120fps at 2K and lower resolutions, delivering a smooth and detailed visual experience. It also supports HDCP 1.4 decryption, easily decoding various HDMI ultra HD video sources, delivering a cinematic visual experience for both professional live streaming and 4K ultra HD content transmission.
- ⭐【Multi-protocol and Multi-platform Compatibility】- Fully compatible with streaming protocols such as HTTP, RTSP, RTMP(S), SRT, HLS(M3U8), MP4, Multicast(UDP, RTP, PTL), ONVIF, FLV, WebRTC, TRTC, ICECAST, it can simultaneously output 4 video streams with different protocols and push them to live streaming platforms such as YouTube, Facebook, Twitch, and Vimeo with one click. Simultaneous live streaming across multiple platforms can be achieved without additional equipment.
- ⭐【Highly Customizable Settings to Meet Individual Needs】- It supports adding static text, scrolling captions, brand logos, and timestamps. Users can freely adjust core parameters such as video resolution, frame rate, and bitrate, and also perform personalized editing functions such as video cropping, rotation, flipping, and mirroring. It supports dual input of HDMI embedded audio and line-in audio, with adjustable sound quality, making your live stream content more distinctive and allowing you to create a unique brand live stream style.
- ⭐【Stable and Efficient Transmission, Easy Operation】- Employing HDMI to Ethernet core connection technology, it ensures stable and reliable network transmission with low latency and no lag, adapting to various network environments. Equipped with an intuitive user interface and detailed instruction manual, no professional technical background is required; setup can be completed quickly after connecting the device. It is also compatible with multiple terminals such as computers and mobile phones for management, and the video stream status can be viewed in real time via a URL.
- ⭐【Lifetime Free Warranty and Technical Supports】- All URayCoder video codecs come with a lifetime free warranty and technical supports, supporting secondary development and feature customization to meet enterprise-level personalized needs. Meanwhile, we providing many kinds of customization services such as shell pattern printing, logo addition, hardware and function development, ensuring reliable quality and worry-free after-sales service.
Rank #4
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