Google discontinued the website builder that was available through Business Profiles in March 2024. Your Business Profile itself remains available for business details and customer interactions, but it is not a replacement for a standalone website. For a new site, choose a platform according to what you need it to do: publish basic information, present a polished brand, support ongoing publishing, or sell products online.
Google’s Business Profile Community cited Wix, Squarespace, GoDaddy, Google Sites, Shopify, and WordPress as examples after the shutdown: Google Business Profile Community. The six options below are a decision guide, not a universal ranking.
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What are the best Google Business website alternatives?
There is no single best replacement for every business. Google Sites may suit a simple informational presence; Wix and Squarespace offer hosted site-building with more design and business features; GoDaddy is another hosted small-business option; WordPress fits owners who want a flexible publishing system; and Shopify is aimed at businesses that need online-store tools.
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What changes when you replace the Google Business Profile website?
A standalone website and a Business Profile do different jobs. The Profile can continue to show details such as contact information, hours, photos, menus, and reviews, and support customer interactions. A separate website gives you a destination for branded pages and, depending on the platform, publishing or ecommerce.
Plan the move before switching destinations. GoDaddy’s 2024 migration guide recommends mapping the page structure, saving text and media, reviewing search traffic and ad destinations, and considering redirects for a custom domain. Its product and pricing details are from 2024, so treat them as historical guidance rather than current plan information: GoDaddy’s migration guide.
Which Google Business Profile website alternative fits your needs?
Google Sites: a lightweight informational site
Google Sites is worth considering if the goal is a basic set of informational pages and you already work with Google tools. It is not established here as a like-for-like commercial builder replacement. Confirm its current publishing and custom-domain capabilities before committing, and look elsewhere if you need a more developed storefront or extensive business features.
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Wix offers a visual, all-in-one approach with templates, hosting, AI-assisted setup, and business features. It can be a practical starting point for an owner who wants to create a branded site without assembling a separate hosting stack. Check the current plan details for custom-domain support, commerce, bookings, and any other feature the business depends on. Wix’s platform comparison describes alternatives and feature dimensions: Wix’s alternatives comparison.
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Squarespace: template-led design and integrated tools
Squarespace is a candidate for a polished branded site with service pages and integrated site-management tools. Its product page describes hosting, SSL, SEO, analytics, ecommerce, email marketing, and custom domains. You can design during a free trial, but publishing with a custom domain requires choosing a plan. Check local pricing and the current plan’s included features: Squarespace website plans and features.
GoDaddy Websites + Marketing: a hosted small-business option
GoDaddy’s website offering is connected to its domain ecosystem and is positioned for small businesses. Its builder lineup is changing: a GoDaddy Help page says the AI Website Builder was due to be discontinued on July 31, 2026, with customers moved to its classic builder. Since that date has passed, confirm the current product name, migration status, and available plans directly with GoDaddy before choosing it: GoDaddy’s builder information.
WordPress: flexible publishing, with two different setups
WordPress suits owners who value customization, publishing, and extensibility. Distinguish hosted WordPress.com from self-hosted WordPress: the amount of setup and maintenance differs. The comparison cited here covers WordPress.com and notes that plugins can add flexibility while also increasing the learning and management involved. Decide how much control you need and how much ongoing administration you are willing to take on before selecting a setup. A Squarespace-published alternatives guide discusses WordPress.com alongside other platforms: Squarespace’s alternatives guide.
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Shopify: for a product catalog and online checkout
Shopify is the commerce-first choice in this list. Consider it when the site needs a product catalog, checkout, and online selling; it is likely more than a contact-and-hours page requires. Google included Shopify among examples of tools businesses could use after the Profile website builder ended, but that mention does not establish which current plan fits a particular store. Check Shopify’s current plans and features before deciding.
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| Platform | Setup and management | Design and publishing | Domain and hosting | Business or commerce fit |
|---|---|---|---|---|
| Google Sites | Potentially simple for a basic presence; verify current publishing capabilities. | Best considered for straightforward information, not a proven like-for-like commercial builder. | Current custom-domain and publishing details are not established here; verify before choosing. | Basic informational use; specialized business and commerce capabilities are not established here. |
| Wix | Hosted, visual setup with templates and AI-assisted setup; check current plan limits. | More design and functionality control than a minimal presence; includes business features. | Hosting is part of its all-in-one approach; confirm custom-domain support on the plan you need. | Business features are available; confirm booking and commerce requirements against the plan. |
| Squarespace | Hosted platform with integrated site tools; design during a free trial, then choose a plan to publish on a custom domain. | Template-led design, CMS, SEO, and analytics. | Hosting is included; a paid plan is required to publish on a custom domain. | Includes ecommerce capabilities; check current plan features for your needs. |
| GoDaddy Websites + Marketing | Hosted small-business option; builder transition makes current product verification important. | Current product lineup and capabilities should be verified with GoDaddy. | Connected to GoDaddy’s domain ecosystem; confirm current hosting and plan details. | Assess the current builder and plan against the specific business features required. |
| WordPress | Effort depends on whether you choose hosted WordPress.com or self-hosted WordPress; plugins may add management work. | Flexible CMS and publishing system; plugins can extend functionality. | Domain and hosting arrangements depend on the setup selected. | Suitable for owners prioritizing customization and content; exact commerce setup depends on configuration. |
| Shopify | Commerce-focused hosted option; check the current plan and store requirements. | Designed around an online store and product catalog. | Check current domain and hosting terms with Shopify. | Best aligned with product catalog, checkout, and online selling rather than a simple contact page. |
The comparison is about fit, not a measured ranking. Current comparable prices for all six platforms are not established here. To estimate total cost, check the recurring plan price, domain charges, email, ecommerce or transaction charges, and any add-ons you require. Also examine what you can export or move if you change platforms; portability details are not established consistently for every option.
Quick Recap
How do you move from the discontinued builder?
- Inventory the old site. List its pages and save all text, images, and other media you want to keep.
- Choose a destination based on the job. Decide whether you need basic information, service pages, ongoing publishing, bookings, or a complete online store.
- Rebuild the essential pages. Put key business details and customer-facing information on the new site, and test it on desktop and mobile before directing visitors there.
- Review domains and redirects. If you used a custom domain, confirm how it will point to the new site and whether old addresses need redirects.
- Update visitor destinations. Change the website address on your Business Profile and review any ads or other places that sent customers to the old site.
- Keep the Business Profile current. Continue managing its local business information and customer interactions separately from the website.
How should you make the final choice?
- Choose for simplicity: start with Google Sites for a basic informational presence, or compare hosted builders if you need more design control and integrated business tools.
- Choose for visual brand presentation: compare Wix and Squarespace templates and current plan features against the pages and functions you need.
- Choose for publishing flexibility: consider WordPress if customization and content management justify its additional setup or maintenance.
- Choose for selling products: assess Shopify when catalog and checkout are central to the business, not merely as a place to list contact details.
- Choose with ongoing costs in view: price the full setup, including renewal, domain, email, commerce charges, and necessary add-ons, and check what happens if you later move.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
