The 27 celebrity sites in the most-cited roundups do not share one job. Some sell products, some sell tickets and music, some publish editorial content, and some simply show a portfolio. Before copying any of them, decide what your site must make a visitor do. Then choose the examples that do the same job.
Start with four questions, not with the design
Every site in a showcase like this answers four questions. Write your answers down before you look at a single homepage.
As an Amazon Associate I earn from qualifying purchases.
- Who is the audience? Fans, casting directors or industry contacts, readers, customers, or several of these at once.
- What is the one primary action? Listen, watch, see dates, contact you, read, subscribe, or buy.
- What content does that action require? A portfolio, a news and events feed, a long-form publication, or a product catalog.
- Does the site need to sell products? If yes, checkout, inventory and shipping become part of the build. If no, they are clutter.
Answering these questions turns a list of 27 famous names into a set of job categories you can actually compare.
What the 27 examples actually are
The roundup “27 Inspiring Celebrity Websites (& What You Can Learn)” by Matthew Ellis, a web developer, is dated September 16, 2026. It names the following: Taylor Swift; The Rolling Stones; SKIMS (Kim Kardashian); Rare Beauty (Selena Gomez); Martha Stewart; Snoop Dogg; Katy Perry; Usain Bolt; Blondie; the Duke and Duchess of Sussex; Dolly Parton; Helen Mirren; Jay-Z; Joe Rogan; Zendaya; Kylie Cosmetics (Kylie Jenner); Prime Hydration (Logan Paul and KSI); CR7 Underwear (Cristiano Ronaldo); Feastables (MrBeast); D’Amelio Footwear (Charli and Dixie D’Amelio); Sommer Ray’s Shop; Serena Williams’ e-commerce venture; John Grisham; Danielle Steel; Russell Brand; Paulo Coelho; and LL Cool J.
#1 Best Overall
- HTML CSS Design and Build Web Sites
- Comes with secure packaging
- It can be a gift option
The list mixes personal sites, fan destinations, media properties and product stores. The table below groups the examples whose site purpose the roundup describes. The remaining names fall into the same mix, so test each one against the four questions above rather than assuming its category.
| Site job | Examples named in the roundup | Primary action | Content model |
|---|---|---|---|
| Artist and fan hub | Taylor Swift; The Rolling Stones | Listen, watch, see tour dates, buy merchandise | News, dates, music and video, official store |
| Portfolio or performer site | Zendaya | View work, get in touch | Image-forward project gallery |
| Editorial and lifestyle publication | Martha Stewart; Jay-Z (Life+Times) | Read, browse, buy products | Articles across culture and lifestyle topics, plus product promotion |
| Writer blog and author presence | Paulo Coelho | Read, connect with readers | Blog |
| Media and personality site | Joe Rogan | Find tour information, play podcast episodes | Tour information and episode listings in a plain layout |
| Product-led store | SKIMS; Rare Beauty; Kylie Cosmetics; Prime Hydration; CR7 Underwear; Feastables; D’Amelio Footwear; Sommer Ray’s Shop; Serena Williams’ e-commerce venture | Buy | Product catalog and merchandise discovery |
Two points from this grouping matter for any builder. First, the store group is the only one where commerce is the core job. Second, a brand that sells products may still need editorial pages, and a publication may still promote products. The category tells you the primary job, not the full list of pages you will need.
Lesson one: express a recognizable identity
The roundup credits several sites with using imagery, typography, color and tone to link the site to the person or brand behind it. It gives Taylor Swift’s imagery and typography as examples, along with Snoop Dogg’s dark background and bold color, Blondie’s punk aesthetic, and Dolly Parton’s vivid presentation.
Do these 3 things before closing this tab:
1Repair Windows errors before they cause bigger problems2Fix the driver behind crashes, sound loss and screen glitches3Clear out junk files and repair common Windows errorsThe transferable lesson is that visual choices should reinforce identity. A dark, high-contrast layout suits some personalities and will feel wrong for others. Copy the logic, not the look: decide what the person’s public character is, then pick color, type and photography that match it.
Lesson two: make the next step obvious
The roundup highlights calls to action tied to merchandise, music, tours and products. The principle to take from it is that a visitor should never have to guess whether the next step is to listen, find dates, browse work, read, or shop. If your site has three equally prominent actions, the visitor’s attention is split and the most important one is weakened.
Rank #2
Put the primary action in the first screen. Secondary actions belong in the navigation or footer.
Lesson three: match the structure to the site’s purpose
Performer portfolios, artist and fan hubs, blogs or editorial sites, and online stores need different navigation and content. A portfolio needs fast access to work and contact details. A fan hub needs dates, music and merchandise near the top. An editorial site needs a readable archive and a clear way to subscribe or return. A store needs search, categories, product pages and a clear route to checkout.
Outdated Drivers Are Slowing You Down
One free scan finds every outdated or missing driver and matches the right update for your exact hardware.Free scan · exact hardware matchPC Slower Than It Used to Be?
A free scan shows the junk files, broken settings and background clutter dragging Windows down - then fixes them in one click.Free scan · Windows 10 & 11When you copy a structure, copy it for the same job. A store’s navigation placed on a portfolio site will push the work you want to show further down the page.
Lesson four: one hub can serve several roles
Several examples combine music, business ventures, philanthropy, writing or other work under one domain. The roundup frames this unification as a lesson for anyone with multiple projects. The practical version is to give each role its own clearly labelled section, with a homepage that routes visitors to the right one. Do not let a single homepage compete for every audience at once. If the audiences are very different, a separate site is usually easier to maintain than one overloaded hub.
Building a performer or actor site
Wix’s actor-site guide (dated April 29 and updated June 15; the year is not shown in the version reviewed) recommends a clear plan for a small set of pages. The steps below follow that guidance:
- Homepage. Show a professional headshot, a short bio, and links to your résumé and reel.
- About page. Keep the biography brief and specific to the work you want to be hired for.
- Résumé. Offer a downloadable CV, plus references where you have them.
- Gallery or reel. Organize clips or images by role or genre so a casting reader can scan them quickly.
- Contact. Provide a visible contact route on every page or in the main navigation.
Wix’s example of comedian and actor Sam Morril shows the same logic in practice: a performance image, projects, tour dates, comedy specials and social links, all reachable from the first screen.
Building a musician or artist site
SiteBuilderReport’s musician guide describes a musician website as a hub and lists these common elements: biography, tour dates, merchandise, discography, streaming links and social accounts. A blog, lyrics, photo galleries or a membership option are additional possibilities. These are options to select from, not a checklist every artist must complete.
Choose the elements that serve your primary action. A new artist promoting a single release may need streaming links and a dated contact route more than a full store. An established artist with regular tours may need dates and merchandise at the top of the page.
The guide is supported by affiliate commissions, so treat its builder recommendations and example sites as commercial editorial content rather than independent testing.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.When a site should sell products
Commerce changes the build more than any design choice. Before you choose a store setup, confirm that you can handle product photography, inventory, shipping rules, returns and payment. A celebrity-scale store is not a model for a new creator’s first site. A small set of products, presented on a clear page with a single purchase route, is often enough to test demand.
Rank #4
If selling is not the primary job, a product section can still sit inside a portfolio or publication. Keep it separate from the main action so that readers who came to see work are not pushed into a shop.
Platform choice follows the job
The roundup associates WordPress with several personal and editorial sites, Shopify with product stores, and Squarespace with some simple promotional sites. These are the publisher’s own reported identifications. They were not checked against the live sites, and sites change platforms. Treat them as examples, not a controlled comparison, and do not infer speed, cost or suitability from the labels alone.
Choose the platform from your requirements:
- Simple promotional or portfolio site: a hosted website builder is usually enough.
- Heavy publishing or custom content: WordPress offers more flexibility, but you need hosting and ongoing maintenance.
- Product sales: an ecommerce platform with built-in checkout and inventory tools fits best.
- Domain: register a domain as a setup step before you launch, whichever platform you use.
Whatever you choose, let the primary action, content model and maintenance budget decide. Fame and platform brand names do not.
What these sources do and do not establish
The roundup is the direct source for the 27-example list and the design observations above. Wix and SiteBuilderReport supply practical guidance for actor and musician sites, but they do not independently validate the roundup’s claims. The examples describe how sites were presented at the time of reporting. Celebrity sites are redesigned and replatformed often, so check any specific page before you cite it as current.
Free tools Windows power users keep installed
One-click scans. No signup required.
Use the examples to decide what a site must do. Then build for that job and test it with a few real visitors who fit your audience.
The Bottom Line
The best celebrity site is the one that matches its own job. Name the audience and the single primary action first, then choose the structure, identity and platform that serve that action. A portfolio, a fan hub, a publication and a store can all look impressive, but only the one built for your goal will work for you.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
