You can find YouTube brand deals through YouTube Creator Partnerships if the feature is available to your channel, or by pitching relevant brands directly. A large subscriber count is not the only useful evidence: a clear audience match, a focused proposal, realistic deliverables, and a professional plan for disclosure and reporting help a brand evaluate a potential collaboration.
What YouTube Creator Partnerships is—and who can use it
YouTube Creator Partnerships is the platform’s current creator-brand partnership program, evolved from BrandConnect. YouTube has integrated creator tools into YouTube Studio and advertiser tools into Google Ads and Display & Video 360. The platform is intended to help advertisers discover creators, contact them, and manage deal links; brands can also use creator partnerships boost, formerly called Partnership ads, to promote creator content. YouTube’s platform announcement describes these capabilities.
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Access is not universal. YouTube said the program was available in 20 countries in its September 23, 2026 monetization announcement. Its July 1, 2026 Brand Deal Desk post directs eligible YouTube Partner Program creators to YouTube Studio → Earn → Partnerships. Availability and eligibility can change, so check the tab in your own Studio account and the current YouTube Help pages rather than assuming that a creator in a particular country or at a particular channel size qualifies. YouTube’s September 2026 announcement and its Brand Deal Desk guidance explain the route.
Do not confuse sponsorships with Shopping affiliate links
A paid sponsorship is a negotiated collaboration with a brand. YouTube Shopping affiliate activity is a separate product-recommendation route with its own program and country eligibility. YouTube discussed expansion plans, including Amazon product tagging in the United States, in September 2026; check the current program details before relying on availability. An affiliate product link does not by itself establish that you have negotiated a paid brand deal. YouTube’s announcement covers the separate program.
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Choose the route: platform discovery, direct pitching, or both
| Route | How it works | What to check |
|---|---|---|
| YouTube Creator Partnerships | If the Partnerships tab is available to your account, use the platform’s creator-brand tools to become discoverable and manage opportunities. | Country rollout and channel eligibility; the available features in your Studio account; the proposed work, rights, and reporting. |
| Direct outreach | Identify brands that fit your viewers, find an appropriate marketing or partnerships contact, and send a tailored pitch. | Whether the brand’s audience and campaign objective match your channel; whether your proposal is credible and deliverable. |
| Advertiser Open Call | Some advertisers can share a campaign brief with multiple YouTube Partner Program creators and review submissions. | This was described in June 2025 as available to select advertisers, not as an open marketplace available to every creator. Google’s Open Call announcement. |
YouTube’s tools can help surface opportunities, but they do not guarantee a deal. Direct pitching is worthwhile when you can explain why a specific brand and campaign make sense for your audience. You can use both routes rather than waiting for a platform invitation. YouTube’s Brand Deal Desk discusses media kits, pitching, negotiation, follow-up, and performance reporting. Read the Brand Deal Desk guidance.
Prepare your channel and media kit
Make it easy for a potential partner to understand your channel, audience, and possible collaboration. Keep the channel’s subject and audience promise clear, then assemble a concise media kit that uses current, supportable information.
- Channel overview: what you cover, who the content serves, and the formats you publish.
- Audience: relevant geography and demographics where available. Do not imply that unavailable data is known.
- Recent performance: typical views on recent comparable videos and useful engagement or performance information. Identify the period or examples behind any figures you share.
- Relevant examples: links to videos that demonstrate the format, subject expertise, or audience fit a brand is considering. Include past campaign examples only if you have them.
- Possible deliverables: a few formats you can realistically make, such as a dedicated video, an integrated mention, or a combination of Shorts and long-form content.
- Contact and next step: a business email and a simple way to continue the conversation.
Tailor the kit to the brand’s goal instead of sending a generic document. YouTube’s Brand Deal Desk specifically recommends a strong media kit and suggests considering bundles of Shorts and long-form content. It does not establish a universal subscriber threshold for sponsors, so present evidence of fit and performance rather than treating a particular audience size as a guaranteed requirement. YouTube Brand Deal Desk.
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Find brands that make sense for your audience
- Start with viewer needs. List products or services that genuinely relate to the problems, interests, or routines your channel serves. A plausible fit is more persuasive than a famous logo with no connection to your viewers.
- Build a focused prospect list. Look for brands whose campaigns, products, or existing creator collaborations overlap with your subject. Note the specific reason each one belongs on your list.
- Find the right contact. Look for a marketing, creator partnerships, or brand partnerships contact through the company’s official channels. Address a person or team relevant to the proposal when you can identify one.
- Match the idea to the campaign. Consider what the brand may be trying to achieve and what your viewers would find useful. Propose a format that suits both, rather than asking only whether the company sponsors creators.
- Keep track of outreach. Record the brand, contact, date, proposal, and follow-up so you can respond consistently and avoid sending duplicate, untailored messages.
These are practical outbound steps, not a promise of a reply or a conversion rate. YouTube encourages creators to pitch proactively, but the platform’s guidance does not establish a guaranteed response rate. Brand Deal Desk.
Write a concise, evidence-backed pitch
A useful pitch gives a brand enough information to decide whether a conversation is worth having. Keep it brief, specific, and easy to answer.
- Who you reach: describe the channel and audience in concrete terms.
- Why this brand fits: connect the brand’s product or campaign to a real viewer interest.
- Your idea: suggest a format and explain what you would make. If proposing a bundle, specify the Shorts and long-form components.
- Your evidence: link the media kit and one or two relevant examples. Use accurate, contextual performance information.
- A next step: ask whether the idea fits an upcoming campaign or invite the contact to share a brief.
For example: “My channel helps first-time home cooks plan quick vegetarian meals. Your new countertop appliance could fit a video on preparing weekday dinners; I’d propose one long-form recipe demonstration and two short clips, with the final scope subject to your brief. My media kit and relevant cooking videos are linked here. Are you planning a campaign that could suit this audience?” Replace the example with your actual channel, brand, and proposal; do not claim audience data or product experience you do not have.
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Follow up professionally if you do not hear back, without treating silence as agreement. YouTube’s Brand Deal Desk includes pitching and follow-up as part of partnership work. Brand Deal Desk guidance.
Agree on scope, payment, and rights before you start
There is no universal sponsorship rate established by the sources cited here. Price depends on the requested work and terms; avoid presenting one figure as a typical rate. Ask what the campaign is meant to achieve, then negotiate the scope and compensation together. YouTube’s guidance treats pricing and negotiation as core parts of the process and mentions bundles combining Shorts and long-form video. YouTube Brand Deal Desk.
Before accepting, get the important terms in writing. Clarify:
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- Brief and deliverables: the message, formats, number of assets, required links or tags, and who supplies products or other materials.
- Timing: draft, review, publication, and any campaign deadlines.
- Creative review and revisions: what the brand may review, how many revision rounds are included, and how factual or legal corrections will be handled.
- Payment: the amount, currency, invoicing process, and payment timing or milestones.
- Usage rights: where the brand may use the content, for how long, and whether edits or reposts are permitted.
- Exclusivity: which competing products or brands are covered, for what period, and in which channels.
- Paid amplification: whether the brand wants to promote your content as an ad, what access or permissions that entails, and for how long.
- Reporting: which performance information you will provide and when.
These are deal questions to settle for your particular agreement, not universal standard terms. If a brand proposes YouTube creator partnerships boost, understand and expressly agree to the permissions and usage involved before enabling or granting access. YouTube describes the feature as a way for brands to promote creator content. YouTube’s platform announcement.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Disclose the relationship clearly
When a video includes sponsorship, an endorsement, or another commercial relationship that could influence the content, use YouTube’s branded-content disclosure and make the relationship clear to viewers. YouTube says it displays a disclosure when a creator tells the platform that a video contains branded content; the platform label is an important step, not a reason to hide the relationship in the video itself. YouTube’s branded-content disclosure help page.
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Publish, report, and build the relationship
Deliver the agreed work on schedule, ensure the final content matches the brief without compromising truthful communication, and provide the performance report you agreed to share. Use relevant metrics and identify the reporting period so the brand can interpret them. YouTube’s Brand Deal Desk includes reading metrics and sharing performance reports as part of creator partnership practice. Brand Deal Desk guidance.
For context, Axios reported that Gospel Stats counted 65,759 sponsored videos and 19.1 billion views in the first half of 2025. The count covered videos from English-speaking channels with at least 25,000 views within seven days of upload; Axios reported that the video count was taken from a video’s 90-day view count. This is an observed subset, not a count of every sponsored YouTube video or a forecast of an individual creator’s chances. Axios’s report on Gospel Stats.
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Frequently Asked Questions
Does YouTube Creator Partnerships guarantee that a brand will contact me?
No. The platform can support discovery and deal management, but access to it does not guarantee an offer or a response.
Can a small or new YouTube channel get a brand deal?
The cited guidance does not set a universal subscriber threshold. Make a credible case for audience fit and show relevant, accurate evidence in your pitch.
Is YouTube Shopping the same as a paid sponsorship?
No. Shopping affiliate recommendations and negotiated paid brand collaborations are separate routes.
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