You can preorder the Apple TV 4K (4th generation) from Apple’s online store or the Apple Store app starting October 13, 2026, in the United States and 29 other countries and regions. Apple says it will be available in stores beginning November 13. The US price is $299, or six monthly payments of $49.83. Prices and ordering details vary by market, so check your local Apple Store before placing an order.
Where preorders are confirmed
Apple’s confirmed preorder channels are apple.com/store and the Apple Store app. The October 13 announcement covers customers in the US and 29 other countries and regions. It does not confirm listings, stock, delivery dates or preorder availability through other retailers. If you prefer to buy elsewhere, check that retailer directly rather than assuming it has the new model.
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When the Apple TV 4K goes on sale
Preorders begin October 13, 2026, and Apple says store availability begins Friday, November 13, 2026. The announcement does not specify an individual delivery date for every order or market; check the estimate shown during checkout for your location.
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| Market | Reported price | Availability detail |
|---|---|---|
| United States | $299, or $49.83 per month for six months, according to Apple’s October 13, 2026 announcement | Preorder from October 13; store availability begins November 13, 2026 |
| Spain | €349, according to same-day reporting by AS.com/MeriStation | Reservations are reported open; availability begins November 13. Confirm price and ordering details with Apple in Spain. |
| Other launch markets | Not stated in the cited announcement for each market; check the local Apple Store | Apple says preorders are available in the US and 29 other countries and regions. Local dates, delivery estimates and terms may differ. |
The US installment figure is a payment option stated by Apple, not a universal price or financing offer. Eligibility and local payment terms should be confirmed at checkout.
#1 Best Overall
- 4K High Dynamic Range (Dolby Vision and HDR10) for stunning picture quality
- Dolby Digital Plus 7.1 surround sound
- A10X Fusion chip for ultra-fast graphics and performance
- Voice search by asking the Siri Remote
How to preorder
- Open Apple’s online store for your country or region, or open the Apple Store app.
- Find Apple TV 4K (4th generation) and confirm that the product page is for the new generation.
- Review the local price, any payment terms, and the delivery or pickup estimate shown for your address.
- Complete checkout if the preorder option is available. If it is not displayed, check again through your local Apple Store or contact Apple for market-specific availability.
What to check before choosing a seller
- Local price: Confirm the total in your currency; the US and Spain figures above are market-specific.
- Order timing: Compare the delivery or pickup estimate shown at checkout with Apple’s November 13 store-availability date.
- Return and support terms: Review the seller’s current policies before ordering. Apple’s product announcement does not compare retailers’ policies.
- Listing identity: Make sure a listing explicitly identifies the 4th-generation Apple TV 4K, not an earlier Apple TV model.
Does the new Siri Remote come with the Apple TV?
Apple says the Siri Remote is sold separately and is compatible with Apple TV HD and Apple TV 4K. It supports Find My, including Precision Finding and a sound option. Check the product listing and local checkout details to see what is included in the Apple TV package; do not assume the separately sold remote is bundled with the device.
Quick Recap
Rank #4
- Advanced 4K streaming - Elevate your entertainment with the next generation of our best-selling 4K stick, with improved streaming performance optimized for 4K TVs.
- The newest Fire TV experience (2026) – Our biggest update to Fire TV has a new, modern design that gets you to your entertainment fast. Browse dedicated content categories, pin more of your favorite apps, and get personalized recommendations from Alexa+. Spend less time scrolling, and more time watching.
- Cloud gaming, no console required – Stream Call of Duty: Black Ops 7, Hogwarts Legacy, Outer Worlds 2, Ninja Gaiden 4, and hundreds of games on your Fire TV Stick 4K Select with Xbox Game Pass and Luna via cloud gaming. Xbox Game Pass subscription and compatible controller required. Each sold separately.
- Smarter picks with Alexa+ – Getting to what you love has never been easier. Press the voice remote button and talk naturally to find what to watch across your apps, manage your smart home, or dive into virtually any topic.
- Wi-Fi 6 support - Enjoy smooth 4K streaming, even when other devices are connected to your router.
Rank #3
- HD streaming made simple: With America’s number 1 TV streaming platform,* exploring popular apps—plus tons of free movies, shows, and live TV—is as easy as it is fun. *Based on hours streamed—Hypothesis Group
- Compact without compromises: The sleek design of Roku Streaming Stick won’t block neighboring HDMI ports, and it even powers from your TV alone, plugging into the back and staying out of sight. No wall outlet, no extra cords, no clutter.
- No more juggling remotes: Power up your TV, adjust the volume, and control your Roku device with one remote. Use your voice to quickly search, play entertainment, and more.
- Shows on the go: Take your TV to-go when traveling—without needing to log into someone else’s device.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
Rank #2
- The Google TV Streamer (4K) delivers your favorite entertainment quickly, easily, and personalized to you[1,2]
- HDMI 2.1 cable required (sold separately)
- See movies and TV shows from all your services right from your home screen[2]; and find new things to watch with tailored recommendations for everyone in your home based on their interests and viewing habits
- Watch live TV and access over 800 free channels from Pluto TV, Tubi, and more[3]; if you find an interesting show or movie on your TV, mobile app, or Google search, you can easily add it to your watchlist, so it’s ready when you are[2]
- Up to 4K HDR with Dolby Vision delivers captivating, true-to-life detail[4]; and you can connect speakers that support Dolby Atmos for more immersive 3D sound
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
