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Two 2026 surveys point to interest in digital assets, but they do not show one shared rise in crypto adoption. Visa found that consumers in 14 Asia Pacific markets expressed potential interest in using stablecoins for payments; CoinShares found that affluent investors in the United States and six European markets already held digital assets, with many saying they planned to increase exposure. One measures payment awareness and intention, the other investment ownership and plans.
What the Visa survey says about stablecoin payments
Visa’s Consumer 360 survey was commissioned in 2026 and fielded in June and July among 14,250 consumers aged 18 to 65 in 14 Asia Pacific markets: Mainland China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, Indonesia, the Philippines, Vietnam, India, Australia and New Zealand. Visa reported that 46% said they were likely to use stablecoins within five years. By contrast, 16% said they had used them in the previous 12 months. These are stated likelihood and reported past use, respectively—not a forecast or proof that future use will occur. Visa’s survey announcement.
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Nearly half of respondents, 49%, believed stablecoins could become a common way to move money across borders within five years. Visa also identified online purchases, travel spending and overseas shopping as possible uses. The findings describe consumer sentiment; they do not establish that stablecoin payment options are available in every surveyed market.
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Visa reported that 66% of respondents were aware of stablecoins, but only 6% demonstrated accurate understanding of how they work. Among respondents aware of stablecoins who had never used them, 38% cited fraud or scam concerns and 36% cited a lack of understanding. When asked about trusted providers, respondents most often named government- or central-bank-linked entities (27%), followed by banks or regulated financial institutions (26%).
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Visa’s Head of Digital Currencies for Asia Pacific, Nischint Sanghavi, said consumers want stablecoins to feel like part of payments they already trust. That is an executive’s description of the experience Visa believes consumers want, not an independent conclusion drawn from the survey.
What CoinShares says about affluent investors
CoinShares’ Affluent Investor Crypto Report surveyed 2,230 people in the United States, United Kingdom, France, Germany, Italy, Sweden and Switzerland from May 11 to June 5, 2026. Eligible respondents had either $500,000–$999,999 or at least $1 million in investable assets, excluding real estate, and had made at least one investment transaction in the preceding 12 months. Vardaxoglou Advisory designed the study in collaboration with CoinShares, which commissioned and funded it. CoinShares’ survey announcement.
Ownership and portfolio exposure
Reported digital-asset ownership ranged from 54% of respondents in Sweden to about 70% in the United States, United Kingdom, Germany and Switzerland. Across the markets, portfolio allocations clustered around 10%; CoinShares did not publish a single exact pooled allocation or a standalone allocation figure for each country. Bitcoin was held by an average of 80% of digital-asset investors, and 89% of bitcoin investors also held other digital assets.
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Among current digital-asset investors, at least 85% in five of the seven markets said they planned to increase exposure in 2026. The reported figure was 91% in the United States, United Kingdom and Germany. These are plans, not completed purchases. CoinShares also reported that long-term appreciation and diversification ranked ahead of speculation as investment motives in all seven markets; 6% identified primarily as short-term traders.
The report found that 79% supported increased regulation of digital-asset markets, 69% would consider a wealth manager with crypto expertise, and 88% said they lacked the knowledge to invest with full confidence. These responses suggest that interest coexists with demand for oversight and guidance; they do not establish that respondents will seek advice or change their portfolios.
Why the two surveys are not directly comparable
| Measure | Visa Consumer 360 | CoinShares Affluent Investor Crypto Report |
|---|---|---|
| Who was surveyed | 14,250 consumers aged 18–65 | 2,230 affluent investors meeting asset and recent-transaction criteria |
| Geography | 14 Asia Pacific markets | United States and six European markets |
| What was measured | Stablecoin awareness, understanding, past use and payment intentions | Digital-asset ownership, portfolio allocation, investment motives and planned exposure |
| Fieldwork | June–July 2026 | May 11–June 5, 2026 |
| Headline signal | 46% said they were likely to use stablecoins within five years; 16% reported use in the prior 12 months | Ownership ranged from 54% in Sweden to about 70% in four named markets; many current investors planned to increase exposure |
The populations, regions, questions and behaviors differ. Visa’s five-year likelihood of using a stablecoin is not comparable to CoinShares’ measure of current digital-asset ownership, and neither survey establishes a worldwide adoption rate. The results are better read as two separate snapshots: possible payment interest among surveyed Asia Pacific consumers and existing investment exposure among surveyed affluent investors in the United States and Europe.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How much weight to put on the findings
Both studies were commissioned or funded by companies with commercial interests in digital payments or digital assets, so their findings are most useful as reported survey responses rather than independent proof of a market-wide trend. CoinShares says its online-panel survey used age and gender quotas, divided the sample evenly between the two asset bands, and required a recent investment transaction. It also cautions that online panels can be affected by sampling and self-selection. Its approximate allocation finding should not be treated as a precise pooled or country-level statistic.
Visa’s results likewise describe the surveyed consumers’ answers, not verified transactions or future behavior. In particular, a stated five-year likelihood should not be read as a commitment, and the awareness-versus-understanding gap matters when interpreting enthusiasm for a payment use case.
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